Planned Furniture Promotions takes great pride in the lasting relationships we’ve built with furniture retailers across the country. Below you’ll find transcriptions of personal recordings from our clients in the furniture industry, each describing in their own words how PFP helped them with their unique cash-raising event. These testimonials can also be heard on our Success Stories page.
ROYAL FURNITURE AND DESIGN AUDIO TESTIMONIAL FOR PFP
This is a transcription of an audio testimonial given by Ryan Elwell:
My name is Ryan Elwell. I'm with Royal Furniture & Design in the Florida Keys. We have been in business since 1983 and have multiple locations throughout the Keys. We chose Planned Furniture Promotions after meeting with a couple of the gentlemen at market. We were very impressed with their organization. We were in the process of building a new much larger location in Marathon, in the middle of the Keys, where our base is.
We were in the need of running a promotion for a store closing, location closing at our original building in the process to move into a larger location, which we did back in April. After meeting with two different companies at market we were most impressed with Tom Liddell and Roy Hester of Planned Furniture Promotions and felt that their company would fit our needs the best.
In the end, we were very happy with that decision, turned out that would be the correct decision. We're very happy with the promotion, and it was a huge success, allowing us to transfer to a new location within a small community, keeping our name and reputation intact and allowing us to have a very successful promotion, getting rid of old merchandise and allowing us to move into the new location, brand new and have a great grand opening.
After the success of the operation and the professionalism of everyone involved from their sales staff all the way to the executives, I would highly recommend Planned Furniture Promotions to other people in the furniture industry. If you're looking for a high impact, high-volume promotion to allow you to either move and/or store closing, I thought they were great at all aspects of that and would surely recommend them in the future.
JOEL MCLEOD, TOUCH OF WOOD TESTIMONIAL
Joel McLeod: Hey, my name is Joel McLeod and I'm the owner of The Touch of Wood in Dothan, Alabama. My wife and I have owned the business for 17 years. We used PFP to run a GOB sale for us when my wife and I decided to retire. I've just recently turned 62 and somebody came in and offered us a good price for our property. We used PFP to liquidate our furniture.
The reason that I chose PFP was because Angela Edwards, who's a VP, was a very good friend of mine and she came in and we talked and it turned out to be the right thing for us to do. PFP more than met my expectations for the sale. We were able to get all our money for the inventory. Also, as far as the management group goes that came in and helped us with our sale, I would love to have had them on my payroll for the last 17 years as well as the sales force. They were great. They did a good job.
PFP treated my customers just like I would have. I still see these people in the grocery store and they're still good friends. Everything turned out very well with the sale. Very few baubles. The management group with the sale is as good as I could've expected and it just turned out to be a real good sale force.
I would highly recommend PFP to do promotions. Thank you for a great job.
JOE GOLE, GOLES FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by Joe Gole:
My name is Joe Gole. I'm calling from Cary, North Carolina. I've been in business with Goles Furniture Company for over 25 years. The location we closed, we've been in this location for 14 years. The reason why we were closing the store: we were quite successful in all 14 years at this location, the owner of the property who we rent it from for the last 14 years was supposedly a friend. However, he showed up one Monday morning and said that he sold the property and he wanted us out between 30 to 60 days. That was the first time we heard about even thinking about closing the location. What we did immediately was tell him 30 days was never going to happen, so we ended up with a 60-day period of time to work with and that's what we had to live with. I immediately knew some people in our industry which is one of my major suppliers of liquor and we decided to contact this gentleman and find out if he knew who was the most reputable in the industry for liquidations that had to be done in a quick and orderly manner. He came up with Roy Hester's name with PFP and from that point on, we contacted Roy and he came in a few days later and we discussed the problems we had with the shortness of time and we worked out a program that was beneficial to both of us. Within hours of his arrival, we start planning and we were able to really start everything. We hit the ground running. It was one of those deals with John who was the branch manager. He was understanding. He told me what he liked. I told him that he was the expert in closures of this type, but we discussed all the opportunities that we had and we came up with a program which ended up there. When we finished the program at 20, we were out there by October 28th, which is one day early, and everything was a good success. We sold our products and stuff without giving away. We still made a profit even though we had to reduce the prices. As far as expectations, everything was as good as it could possibly be. We could have used more time but what we did, it was far more than I expected. As I said before, with my years of experience, 25 years in the furniture business, I couldn't have done anything more myself. I best realized that with John at my side. We were able to accomplish things that no one person could do by himself. Everything was done according to what we had planned on doing and the fact was we were like I said, we were out on time and everything was done. We were happy with the results. Everything was done with the professionalism that we were known for. We were high-end furniture, therefore our customers were demanding, but they were willing to pay for something that was worth their money. As a result, we did not come off of that premise of ourselves, that you get more than your money is worth and hopefully, we did everything that made the customer happy even to ourselves. Since we've been in business, we had over 15,000 customers. Like I said, we do not sacrifice anything with the sale.
Finally, I'd like to thank PFP for their professionalism and coming in to help us at a very sad time in our life since we were going out of something we put our heart and soul in for the last 25 years. The way they handled things, it was perfect. From Roy to John to Debra, everybody did everything they could to make our life easier and plus the fact I could have not done it without them, but most important, if I had to do it all over again, I would certainly make sure I use PFP and anybody who's in a situation like we're in, they should give them their first shot.
RON DUNCAN, TUPELO FURNITURE GALLERY TESTIMONIAL
This is a transcription of an audio testimonial given by Ron:
Yes, this is Ron Duncan with Tupelo Furniture Gallery in Mobile, Alabama. We've been open under Tupelo Furniture Gallery for about nine years. One of the reasons why I chose planned furniture promotions, I've known Roy Hester for many years, just never had the opportunity to do any business with him. Everybody that I ever talked to that knew him, recommended him highly, which I trusted him anyway, seemed like a great guy and he really is. He gets the job done, that's the reason why I chose planned furniture promotion. Right now, the sale is over. I got to tell you, I'm glad I chose him. It was the right decision for me at that time.
What was going on at the store, is everything was mediocre. We were doing okay, but the mattress business is really growing. I wanted to get-- actually turn the store into a mattress store. I had to get rid of this furniture, which is tricky when you do it like that. Anyway, Lloyd and him come in at 850 tops, it didn't hurt my name, nobody got upset, we didn't have any problems, we didn't have to call the militia, nobody called the militia on us, [laughs] everything went great. It was just exactly as me and Roy, we discussed on a handshake. Man, the next thing I knew, they were down there, we filled out the paperwork, and got it done.
Man, it was just smooth as silk, I'm not kidding you. It was just great. I got the numbers that I need it, got more marks than I thought I ever would, got rid of the product I needed to get rid of, and the store reopened two days after Roy and planned furniture promotions was finished because I had everything lined up. I had new signs to go up and everything, everybody's sitting on ready, rocking on go. It worked just that away. It was absolutely-- hey, it was just fine. It was great.
I really made the right decision with them-- planned furniture promotion, that is, and Roy Hester. In the future, if they-- would I refer Lloyd Hester as planned furniture promotions? I tell you what, I would be scared to use anybody else, I really would. I don't know a lot about anybody else, I'm not putting them down, I'm just saying that these guys did what they said they would do and even more. When someone does that, you don't shop around, you take advantage of it. This is Ron Duncan signing off.
MATT THRO, H AND H FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by Matt Thro:
Matt Thro with H&H in Havana and H&H Furniture and Design in Tallahassee. We were a two-chain furniture store in the Tallahassee, Florida area. We've been in business since the mid 70s. We live and work in the community, so that's obviously very important to us. We selected PFP primarily for that reason. They could, one, I believe they would deliver on what they said they would. And two, they would protect the name and the reputation of my company. We are continuing with our other location in Tallahassee and therefore it was very important to us that in bringing in a company like this they would not damage our future ability to do business. Initially, Angela Edwards is a friend who I've known in the industry for a long time but interviewing former clients was the reason I chose PFP.
They gave me a good understanding that the prospectus that I was given was executable and that they do what they say they're going to do. They did take me through the processes painlessly as to be expected and exceeded my expectations as far as what the sale would do for revenue. Because of those reasons, I would definitely recommend buying Planned Furniture Promotions to any store looking to do this. There's a lot of choices out there but you don't want to go with somebody who's going to promise you the moon and not deliver. This is someone that will take you through the process. It's an organization, they'll take you through the process and do what they say they're going to do. Because of that I would definitely recommend them to any store owner.
TOM AND CAROLYN CAULKINS, AIRPORT FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?
Tom & Carolyn Caulkins, Airport Furniture
My name is Tom Caulkins. My wife Carolyn and I had Airport Furniture in Panama City for the past 17 years, and most recently retired. We're delighted that we selected Planned Furniture Promotions to be our partner in helping us go out of business. My wife Carolyn and I selected Planned Furniture Promotions. We did talk to several of their competitors, but were most comfortable when we met with Roy Hester and Tom Liddell, They led us down the path as to how it would work, what their responsibilities would be, what ours would be as owners.
We couldn't have been happier with the choice that we made. The sale was terrific. We actually did a years' worth of business in 60 selling days. That's as good as it can get as you're trying to go out the door. My wife Carolyn and I live in the community and one of our biggest concerns we have, is that we wanted to make sure that our reputation was not soiled or tarnished on the way out the door, and Planned Furniture Promotions and their team did an exquisite job, where everything came off smooth. We left the building with our heads high.
When we decided to use Planned Furniture Promotions, we had been in the same location for the last 14 years, and had built up some inventory that was dated. I mean to tell you that the manager they brought in, Paul Roy, had that place whipped into shape in less than six days. What took me 14 years to gather, he was able to, in short order, get it in the proper fashion, and get it in to retail condition. That was really beneficial for both of us.
Carolyn and myself, Tom Caulkins would wholeheartedly recommend Planned Furniture Promotions for anyone who is looking to get out of their business, cash sale, whatever your specific needs are. Ours was retirement, and it could not have been happier. They worked like it was their business, which was important and did a years worth of business in two months and delivered strong cash flow at the bottom. I just went to Tampa and bought my wife a new Mercedes.
ALBERT MITRANI, MITRANI AT HOME TESTIMONIAL
This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?
Albert Mitrani, Mitrani At Home
We own the furniture store called Mitrani At Home in Harrisburg, Pennsylvania. After being in the retail furniture business for about 12 years, because of financial and personal reasons, we've decided to close our store. We knew we couldn't do the store closing all on our own. We did not have enough staff. We did not interview many companies but we did talk to a few companies that helped stores close their businesses. The staff, the representatives at Plant Furniture Promotions gave us the confidence that they could do this in a good way for us. Especially our conversations with Angela, who had done a store closing herself a couple of years prior, gave us the confidence. She actually was a very good salesperson for Plant Furniture Promotions. I believe that store closing is a very dramatic and difficult event in any family's or business' process. One of the most important things for us, during the sale, was that every customer got treated as well as they were treated before the sale had started and I believe, overall, with PFP's help we were able to do that. Overall, looking back, I would say that there was no way we could have done it on our own and PFP was the right choice.
I don't think anybody else would have helped us in any better way. If there's a store out there that needs to close, I would say that they need help. They have to use professionals and PFP has proven that they can do this and with integrity and success.
KENT THOMPSON, UNCLAIMED FREIGHT FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by Kent Thompson:
My name is Kent Thompson. I’ve been in the furniture business here in Pearl Mississippi as Unclaimed Freight Incorporated since 1972. Since 2007, our business began to suffer with all of the downturn in the economy. We updated our logo, changed our name around a little bit, Unclaimed Freight to Furniture Showplace by Unclaimed Freight seeking to turn things around. We were not successful and after the first quarter of this year, being 2014, being extremely disappointing, I knew that I had to seek out somebody that could help us with liquidating my assets. I interviewed several different firms and settled on Planned Furniture Promotions due to the fact that I felt they were the best equipped and the most experienced group to lead me into a situation that I’ve never been in all of my business career. They instilled in me a good bit of confidence that they knew what they were doing. When they took over about the middle of May, we began to work on the sale. The sale ran extremely well. It was well run and well ordered. It was a difficult time of year. Like any other sale of the furniture business, you always wish you'd done more business, but we had a very good sale. It was a profitable sale. I was particularly impressed with the young man who was the manager, Ed Hendon who had been recommended for this sale by Tom and Roy when I’ve spoken with them initially. He was a working machine, did a wonderful job, stayed on top of things, was concerned about profits which behooves us both. I'm extremely pleased with what took place. I don't have any complaints about PFP. I’m very pleased with our relationship. They always did exactly what they said they would do and continue to do that and have a good relationship with them. I would highly recommend them to anybody who is considering this kind of life changing event. One thing I would mention that is extremely important to me was maintaining our integrity. We've sought diligently over the years since 1972 to deal honestly and upfront with customers, and, of course, I'd heard plenty of horror stories about GOB outfits, and I was beyond pleasantly surprised. I was very, very satisfied and even more than satisfied with the way business was done, the way customers were treated. The fact of the matter is it did something for customers that I probably never would have done. I was very, very grateful for that and I think the sale was ran in an upright honest with an extreme measure of integrity. I have no complaints from that area and I think if there's anybody out there thinking about the GOP and you're concerned about that, these are the people to do business with.
OWEN GILMORE, JOHNNY APPLESEED TESTIMONIAL
This is a transcription of an audio testimonial given by Owen Gilmore:
My name is Owen Gilmore. I am the CEO of Johnny Appleseed Farm. We're located about 25 miles south of Syracuse, New York. We have been in business for 30 years; 18,000-square-foot furniture retail store, catering to more upper-end business. I've been in and out of my business and my partner, my brother, after seven years found it difficult to run the business by himself. That coupled with the financial setbacks recession in '07 and '08 made us decide to hang it up. We did some research and found Planned Furniture Promotions, actually through one of my brother's, director of marketing for CR Laine Furniture. They dealt with PFP previously with other stores and seeing them in operation and highly recommended it. After making a few phone calls and did some research, we decided to go with PFP. They seemed to be one of the leaders in this segment of the retail industry.
The sale went probably better than I expected. We had hoped to successfully represent who we were and not have that compromised in this sale. We're going out of business-- It's a business that we started by my father and mother. We had feelings about it and we didn't want to be represented in a bad way. When you do this and you've never done this type of thing before, or never, I had heard about GOB companies didn't have a good reputation. We were a bit skeptical going in. I must say that it turned out much better than I would've ever expected. I just felt they listened to who we were and understood that and figured out ways to communicate that in the commingle strategies and their capabilities with who we were and just sort of optimize the results. I think it worked really well. I really can't say anything bad about it. From the beginning, the manager they brought in to run the sale or to manage the store during the sale, worked well with my brother who was there pretty much every day. He showed a deep understanding of the type of customer that we serviced.
I think that left us, since we went out of business, in good standing with the customer base and respected like we would want to be looked at as a business. I think we all felt pretty good about that. Overall looking back at the sale, it was very successful on a lot of levels. We looked for financial success and that was there.
I'd recommend PFP, really, because I think they adjust to the market you're in. They adjust to the type of business that you are. They handle that whole sensitivity really well. For that, I'd really recommend them.
KATHY BEACH, DIRECT FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?
Kathy Beach, Direct Furniture
My name is Kathy Beach, and I’m from Tennessee. My store was Direct Furniture. The store was 56 years old. When we finally decided that we were going to close the doors, it was a painful decision. After I contacted PFP and met with them, they told me what to expect, what their expectations were for the store, and what their expenses would be. By the end of the sale, they were right on the money, right where they said they would be. We’re all very scared to take on a partner like this, but I cannot stress how trustworthy and kind and fair and very business-like the whole experience was. I was pleased from the beginning to the end, and it just ended last week. They did everything they said they would do and more. I’m a happy customer.
DAVID MAYER, KAPLAN’S FURNITURE COMPANY TESTIMONIAL
David Mayer, Kaplan’s Furniture, Family owned store in PA
This is Dave Mayer, from Kaplan’s Furniture in Wilkes‐Barre, PA. I’ve been in the business for thirty‐ eight years. We’re a third generation furniture store. I wanted to retire, so I started to do research to find out who would do the sale best for me, and I called some people who were listed as PFP (Planned Furniture Promotions) customers, that had done business with them. I listened to some sounds bites from some other people who had used PFP, and decided that they (PFP) were the ones I wanted to go with.
When they first came to the store, I was pretty nervous about whether or not it would affect my reputation. I was worried about how the sale would go. I was worried about how my employees would react. A lot of things that went through my mind caused me sleepless nights. When Paul, the manager, came into the store and he sat down with me in my office, and told me not to worry about anything, that he had the ball, that statement put my mind at ease. He certainly had the ball the whole sale.
I would highly recommend PFP to anybody who is in a situation where they want to retire or close their furniture store. They really have expertise in what they’re doing. I was highly pleased with the outcome. I would definitely recommend them.
ANDREA ELLER, FURNITURE WORLD, CARPET ONE COMPANY TESTIMONIAL
Andrea Eller, Furniture World, Carpet One
My name is Andrea Eller, and I am the co‐owner with my sisters of a company that was started by my father 53 years ago, doing business as Furniture World Carpet One. We have two locations: one in Indiana, PA, and also another in Kittanning, PA, that are half an hour from each other. My lease was coming due in the Kittanning location, and the past six months from January to June, although we were holding our own through the recession…we were okay…it was a miracle, we were stronger than I thought, and we took a lot of measures and worked really hard to keep the business afloat, but then in the past 6 months, the first 6 months of 2013, sales were down another 20%, so something had to really be done. So I started researching companies that held high‐impact sales. I didn’t know exactly what I wanted to do or what to do, I just knew something had to be done. I thought about various things, and the reason I chose Planned Furniture Promotions…I interviewed three or four different companies, and the thing that impressed me the most, Tom Liddell of Planned Furniture Promotions. He just explained things very simply and had the utmost confidence that they could handle anything, the company could handle anything if something happened and employees didn’t want to stay, they could bring in other employees, and they could stay there the entire time. Some companies say, “Oh, we can be there for first two weeks,” and I just like the idea of somebody being there the entire time. And the strange thing is, that I just felt so comfortable when they were there. It just is an amazing feeling that I could walk out the door, and I knew that everything was being handled with great expertise. So, they were just amazing. These folks from PFP work so hard. They put in so many hours. They were there from 7 or 8 in the morning and they stayed until after closing at 8 or so every night. Seven days a week, they had staff there, and they just knew what to do. They had excellent bookkeeping, excellent control of inventory, an amazing sales force, and also training for our sales force on how to answer people’s questions about the sale and a variety of things.
Some of the special things they did, since times were bad, we sort of stopped putting this…we had to always put a new flag up…my dad had this giant flagpole with a giant flag. He just loved it. It was just an accomplishment. It was a dream come true, but it became expensive, because about every four to six months you had to buy a new flag and it was just an added expense that we were trying to forego. When PFP came in they bought a new flag for that flagpole, and it was just bittersweet, heartwarming and bittersweet that they bought that flag. I was very happy about that.
The sale was very successful, and the amazing thing is, it was exactly what they thought it would be. It was amazing. They were right on target with what the predicted outcome would be, so I am very happy with the results.
One of the concerns that people have when they bring in a third party to run a sale, is how they’re going to treat their customers, and our customers were treated so well, there was nothing but respect and kindness and enthusiasm, and actually they were very accommodating…a few times a customer said, you know this isn’t right or they don’t like something, and PFP handled it right away. They took back something that somebody wasn’t happy with it. You know, even though it’s well‐advertised “ALL SALES FINAL”, if somebody really wasn’t happy with something, they even handled that. You know when I was watching people, they were just smiling, and happy, and enthusiastic. It was very nice. The people were treated very, very nicely. There are no worries about your reputation in the community, because you could open the store up again under the same name, and people would come rushing back in. I was impressed with that. It was just more than I expected in that regard.
When I was researching the company, I think I called probably eight or ten people on a list that was given to me by Tom Liddell. I think there were probably 15 companies on that list, and that didn’t even include all the companies that were already on that website. So, I called lots of people, and had nothing but positive answers. It was almost too good to be true, but I have to confirm, that they really are a company I would recommend…the top of the list. They would be the people I would go with that you would have no worries. Everything would be handled. You don’t even have to be there, and everything will be taken care of, so, I couldn’t give a higher recommendation to anyone.
SHERILL SPROULLE, CLASSIC HOME FURNISHINGS TESTIMONIAL
Sherill Sproulle, Classic Home Furnishings
My name is Sherill Sproulle with Classic Home Furnishings in Marietta, Georgia and we were in business for 25 years in that location. We were emotionally drained and the economy had continued to worsen and we had obviously gotten older, so the combination of those things seemed to make the decision to close our business a little easier and the right decision to make for us at that time.
I was extremely pleased with PFP. I had been very much involved with customer service, customer relations. We were a small family owned business and we were in a relatively small contained community; so the reputation that we had was very important to me and I was exceptionally pleased with the way PFP presented us, the way we finished. The sale, it was handled with the integrity that we had tried to maintain throughout our 25 years in business and I felt it closed with the same integrity. It was very successful, I think we met the expectations and goals that were set for us. Once again, I have to address the emotional part of the sale, for having been involved in the business for so long, it was a good finish, it couldn’t have been scripted any better. The people worked at the sale with me and the whole finish was very, very well done.
Based on my experience I would absolutely recommend that any store, any business considering a promotional sale or a going out of business sale work with PFP. It was a very, very good experience for me. As I said before, the ending couldn’t have been scripted any better. The people I worked with had so much integrity and that made it very easy for me to blend in and finish the sale with them.
RALPH SPROULLE, CLASSIC HOME FURNISHINGS TESTIMONIAL
Ralph Sproulle, Classic Home Furnishings
Hi my name is Ralph Sproulle. The Company is Classic Home Furnishings in Marietta, Georgia and we are just shy of 40 years of business. I was turning 65 in April, a couple of months ago now and with the economy and things going the way they were,…. we certainly doing business and doing well and it just seemed like a good time for me to not to get into another 5 year lease.
After a lot of research I chose Planned Furniture Promotions. I knew Angela (Edwards) who works for them and from other people and what they told me, it seemed like and especially for a little bit of a higher end store, that we are that it was the Company to go with. That is what we chose to do and we were very happy with that choice. We were happy with Planned Furniture Promotions. They brought in of course their own people, their own office manager; they funded our entire inventory and ran the sale. They did an excellent job with advertising, TV, newspaper and all of that. They brought in their own office manager, store manager which took most of the pressure off of me and it was a very successful sale. We are in a real high end of Cobb County and it made it work really well. They did meet my expectations very much so. In any kind of sale like that there are a couple of rough spots here and there. They came through and did what they said they would do in every way and so we were very happy with it and it was a definitely a successful sale.
We are in…. East Cobb Georgia and it is a very high end area and the Shopping Center people which is ### which is …. by retail Planning Board were concerned about running a going out of business/retirement sale and consequently, we worked with them a lot through their Attorneys and make sure that it was a sale we could all be proud of and in the end all of our customers came to see us, they wished us well on our retirement and it ended great.
All the customers I see now because I am still in the area are very happy for us so it couldn’t have turned out much better to run the kind of sale we did and generate the money that we needed to. Their people fell right in and seemed like they kind of been there for a long, long time not just an odd …. people stuck in there.
I would definitely recommend Planned Furniture Promotions to someone else looking into doing a going out of business sale, retirement sale or even just a sale to generate cash flow. They really came through, there very professional in all of their approaches and everything was handled in a really first class manner. So we were very happy with it and would highly recommend them.
HUGH BLACK, BLACKS FURNITURE TESTIMONIAL
Hugh Black, Black’s Furniture
My name is Hugh Black; I am third generation with Black’s Furniture City. My grandfather founded the Company in 1943. Our store is in an area that is extremely dependent employees of NASA’s Marshall Space Flight Center in Huntsville, Redstone Arsenal and also with Federal Employees at the Tennessee Valley Authority which would be the entity that furnished the area with its electricity. So it is an extremely gifted area of Federal Employees.
So what happened is, we were doing extremely well through 2008 and then in 2009 things changed. There was a new Presidential Administration. In April, 2010 NASA was severely cut back and that panicked my area because my area is heavily dependent upon NASA and so our business took a hit. It was beginning to recover and then in September 2011 all of the missile contracts in Huntsville, there were several hundred of them, were canceled. They received a cancellation on all of their contracts with the National Government and they were told there would be no new contracts and so that set the area into another panic. You could see our business going down by double digit percentages with each panic. Then in September 2011 the sequester was coming and 90 day notices were passed out at Redstone Arsenal for personnel there on the main base. They were told that they would not have a job after December 31 and that set the area into another panic. It wasn’t really a steady decline it was a series of sharp declines.
I knew about PFP, I had friends who had used them as early as 2000 and what really impressed my about PFP was that the people who you talked to that used them, liked them.. at least as much, if not better, after the sale was over and (they) were still bragging about them years later. So I knew about them from people who were my friends and who were very reputable in business and so I knew that if I was going to do a sale like this, I would turn to only one company. We talked to others, and none of the others were even impressive, they weren’t even impressive in their presentations. PFP: we called them, they came in they told us what they could do and as it turned out they completely underestimated what they could do. They performed at a much higher level and the level they told us about in the first place, back in October or November of 2012, would have been outstanding and probably very acceptable, but they did much more than that.
All of the personnel would be described as more than competent. They were extremely well organized. John, who was our manager, was extremely organized on everything that he did. His advertising was just flawless. I’ll just put it this way; it was entertaining for me to watch them. I had the confidence in them before they started, but the confidence was increased with each level of sales. John was able to tell me up front what he hoped he could do margin wise, he outperformed. His prediction initially was way, way too modest. The best advertising I think would be word of mouth from customers and he left satisfied customers. I just saw one today by the way at lunch. A manager of a local restaurant in Huntsville Market and she told me that she made it over to the store during the sale and purchased an odd china cabinet and was very, very pleased with the quality of the price and also with the sales people. I heard that repeatedly from people, from all over north Alabama, during this sale that they were very pleased with the merchandise. Very pleased with the sales force, so you couldn’t help but be impressed. I highly recommend Planned Furniture Promotions, to do a cash raising sale or a going out of business sale for any retail furniture store. They are by far the best. They were able to produce more money for the store, more cash for the store, in their first check that I had been promised by any of the others and beyond that we received a weekly cash flow and we had a good check at the end of the sale. It was a sale that allowed me to pay off all of my debts with the exception of the …. . mortgage but even there it left us in a very good position to maintain the store and the property until we can either sell it or lease it.
JOAN KING, BLACK’S FURNITURE CITY TESTIMONIAL
Joan King, Black’s Furniture City, Arab, AL
My name is Joan King. My family has had Black’s Furniture City located in Arab Alabama for the last 69 and ½ years. My husband’s health started to fail in 2004 and he retired from the business and then I went full time probably around 2007 and …………. My brother was managing the store and his health began to fail about 2008 or 2009 and the economy started to fail at the same time, so it really didn’t affect our area so much until maybe 2010 but then with our failing health and we were getting older and the economy being what it was at that time we decided we might want to just phase the business out and go out of business.
My brother had a close friend in the 1990’s that used PFP and recommended the Company very highly to us. We had looked into a few other Companies but then kept going back to them because we knew of other furniture stores that had used them to go out of business and so that’s why we approached them and we’re very, very happy that we did.
We met with the first team of Tom Liddell and we were very pleased with what they had to tell us and then we were expectant and anxious to meet the team that was going to manage and run the sale. So when we met them we were just very impressed and they assured us from the very beginning that they would work very closely with us and keep us updated weekly and even day by day as to what the sales were and any needs or input we might have. They were great with us, they kept us informed completely we were so impressed with the sales team people that came from California, Florida, Texas, and Louisiana. They were just immediately, felt like we had known them along time and it was just very easy to work with them. Our son even worked on the weekends with them and he came home and would tell us how professional just they met all of our expectations we were just very, very pleased with them. The sale was a complete success. We were very pleased with the sales team, the warehouse team, the delivery, the management.
Our Managers name was Jon Preston he was so professional. Talked to us on a daily and weekly basis kept us up to date and we were just very pleased with the success of the sale. Before we started this sale one of our concerns was that we not only live in this city, but we lived in this City all our lives and our children live in this City and we were concerned about our reputation and everything just met our expectations of the sale. We had numerous friends and acquaintances tell us how friendly the sales team was when they would go to the store and how pleased they were with the professional way they that everything went off and they were just treated so well so I just am very pleased not only with the sale amount but with the way people were treated in our local town if we were going to continue live here. I highly recommend PFP to anyone in the furniture business that is considering a promotional sale or perhaps going out of business sale. They will represent you like it is their own company and they will protect your reputation with your community and your friends and neighbors. I want to thank them for the way they conducted our sale and for the way they treated all of our customers. We were highly pleased and I would recommend PFP to anyone that’s considering a sale.
JAMES LYON, JESUP FURNITURE TESTIMONIAL
James Lyon, Jesup Furniture Outlet
Yes this James Lyon (sp?) with Jesup Furniture Outlet in Jesup, Georgia. I am the owner, been in business now for 40 years. Unfortunately, the current administration in Washington has basically put me out of business along with a lot of other across the nation as a retail establishment. Unfortunately, after 40 years we can no longer stay in business due to the lack of residential construction, etc. So we took a long hard look at the economy and didn’t see a change in the next 4 years and it’s been absolutely terrible in the last 4 years so we chose to try to find a going out of business firm that could take us out of business with as little pain as possible.
We chose PFP because it had been well recommended by several dealers that we know of that has used PFP and I was pleasantly surprised when they came on board in the professional manner in which they conducted themselves from the general manager right down to the warehouse operator. The sales personnel brought on board was personable it was just a heck of a nice group of folks. Here you know in the Deep South we are very appreciative of you know personalities and friendly people especially representing us, so I cannot say anything to the contrary. PFP conducted themselves in a very, very professional manner they met all of our expectations. They fulfilled every promise that they had given us before hand before we signed the contract. Okay I think one of the things I may add is that when PFP came on board my partner and I just kind of backed away and turned the day to day operation over to the general manager and again he conducted himself well. They came in and did professional promotions on radio, TV, newspapers, billboards. They did a heck of a better job then we have been doing for the last 40 years. I can say they came on board and were very professional. You can tell that they ……from a lot of experience.
Yes and as far as preserving our name, a Jesup Georgia is a very small town we continue to live here even after closing the store. PFP did a remarkable job in preserving our reputation and our name here in the community. That was one of the concerns we had but again they conducted themselves very well and we just have no complaints whatsoever. Unfortunately, this is our second going out of business sale in the last 6 or 7 years. The firm that we used beforehand came up short and they cannot measure up to the PFP folks. As far as a recommendation I would highly recommend PFP to do any professional promotion from generating revenue on to having a going out of business sale.
MICKEY WARSAW, LEWIS FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by….
Mickey Warsaw, Lewis furniture, Portsmouth, OH
The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?
This is Mickey Warsaw speaking. I’m the President of Lewis Furniture in Portsmouth, Ohio. The company was started by my grandfather in 1908, Pete Warsaw, and he worked there the better part of his adult life. My father Paul Warsaw followed him and did the same. I’ve been there since 1966 when I got married up until the past week. When I decided it was time for me to retire, I began looking (this was a couple years ago) for the best means of doing this. I honestly in the beginning considered running a going out of business event myself. Thank goodness I decided not to do that, and instead sought the services of a professional company that are experienced in running an event of this type. I think over the years I was taught and learned very well how to operate an ongoing retail furniture business, but I had no idea how to stop it. It does take a lot of doing and a lot of know-how and I really without too much effort, talking to other friends in the industry, (I’m part of a national buying group…..energy, and I talked with the director of that and some of the principles of that organization) and I really, very quickly got a short list of three primary companies that I thought I should take a good look at. I did that. I did some….. on each of them, talked with some people that I knew, and ended up, in a very short period of time, (a lot less time than I thought it would take) zeroing in on PFP.
At that point I contacted the company and talked with Roy Hester several times. He drove into Portsmouth to meet me and look at my physical plan to learn about my business. Apparently at his judgment, we were very good candidate for running a strong GOB. He helped orchestrate a manager to help me do this. It ended up being a man named John Tackis who was really a perfect fit for what we needed through the entire negotiation of the contract stages and the different components of putting on paper what I expected and what PFP expected. It was really done very professionally. I had the assistance on my side of a good accounting firm and a good lawyer to help with my side of the contracts. There were really no issues other than tweaking it here and there to get what I needed and wanted and what PFP needed and wanted. We ended up getting a signed agreement.
John Takacs came into town and assembled his group of workers from his assistants to bookkeepers to warehouse personnel. They were extremely considerate and respectful of my employees and my customers from beginning to the end. Those employees of mine who chose to stay with us to the end, did so with his graces and blessing and all were, I think, very pleased with the way they were treated and how they were compensated during that time. I was able to place probably 75% of my employees either before the fact, or pretty early on during the cycle as they all needed to have full time gainful employment, and realized when PFP left, they wouldn’t have a job. So, I was able to place about 75% in very good full-time employment early on through this process, and learned we didn’t really need to have them, because John was able to supply all the people that had left, and they left with my good graces and with his. The people he brought in were really exceptionally good at picking up where my employees had left off. Really up to the very end, we were a credit store, and had been for many, many years. When my credit manager left, we didn’t really need to replace that function. Instead we just worked a local financing company that would take some of the outside contracts that would help facilitate some of the sales.
I think that the way my customers were treated and the way my employees were treated was a very important component to me, and I couldn’t have been happier with either of those.
From the very beginning when John came in, we ended up getting all the proper licenses and permits from our city, and followed the laws and rules scrupulously. That was important to me. I’ve lived my whole business life and personal life that way. There was not a bump in the road there. That went very well. There was some merchandise that John brought to supplement areas that I was short. This was done way in advance of the sale. The inventory that was brought in and done appropriately was a very good fit to the merchandise that I have in the market. I’ve heard stories of other companies bringing in a lot of low end, less than desirable merchandise, and of course when this whole event was over, I’m still going to live in this town, and I didn’t want to have customers talk to me about the stuff they have that was falling apart. It was anything but that. The merchandise brought in was as good as or better than what I carried. The customers were very happy with that. To this point I’ve not one gotten negative comment from anybody in the community about the merchandise or the advertising or anything about the promotion. Everything was above board and done very, very professionally. We put a lot of value in our name and reputation. They certainly did nothing at all to hurt that. If anything they helped it, because of the legitimacy of the way they ran the event. The advertising was highly professional. They did what they said they would do. They followed their contract to the letter, if not better. They just did everything the way that I hoped it would have been done. You just never really know until you’re involved in something, and I couldn’t have been happier with that portion of it, the technical back office side.
As far as the sales and margins and overall success of the event from a selling standpoint, it was exceptional. They did a very high volume of business very, very well. It was hard work. The warehouse guys got pretty tired a lot of days. The customers were happy. The employees were happy. They were very well compensated. The event as far as I’m concerned was a homerun from the beginning all the way through to the end. I would very, very highly recommend, based on my experience, that other respective retailers that are thinking of taking the course that I took, they should certainly take a very close look at PFP, at Roy and his team. If their experience is anywhere near as good as mine, they will be highly satisfied.
IAN LIPTON, NATHAN’S FURNITURE
This is a transcription of an audio testimonial given by…. Ian Lipton, Nathan’s Furniture, Pottsville, PA The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? I’m Ian Lipton, from Nathan’s Furniture, and eighty-three year old company that was lucky enough to find Planned Furniture Promotions to close our Pottsville location, ultimately to create a new format for our Pottsville store. We started with expectations that we might achieve reasonable results, and in fact Planned Furniture Promotions suggested to us that they couldn’t give us a number, but when the sixty day sale was over, Planned Furniture Promotions produced one and half times our expectations for the sales volume. Better yet, they achieved a 12% profit margin, of which we were lucky enough to of course share in that profit. I’m extremely pleased with the results we achieved. I had used (twenty-eight years earlier) another company and it was wholly unsuccessful. I’m grateful to all the team at PFP that helped us achieve really some incredible results in an economy that is at the very least…difficult.
ANTHONY PETRARCA, ANDORS FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by Anthony Petrarca:
My name is Anthony Petrarca, president and owner of Andor's TV and Furniture located at North Providence, Rhode Island. We've been in business for 56 years. We chose to close our business because of a lot of economic factors going on locally and regionally with the internet. It plays a huge, huge factor in our business. The big box stores were not able to compete with them. We just really grew weary of chasing our sales and feeding the business money. It was just time to say this is the end. We interviewed several different promotional companies to close our business. Some local, some weren't local. Planned Furniture Promotions attract us the most. Probably a lot was because of the history of the Rosenberg family. Just the way the executive flew out to meet us, and it was just a very warm welcoming feeling. It really made us feel at home. Whereas most of the other companies didn't give us that warm, fuzzy feeling. It was a pretty simple choice at the end of the day.
The [unintelligible 00:01:22] land quite smoothly. To be honest, we were very surprised. We thought there was going to be much more hiccups than there were. The sales staff, they were excellent for the most part. The manager of the event was great. What really made us feel good was they always did keep us in mind and the integrity of our company and the integrity of our customers. They really, really did a good job. It was a very profitable event. We were quite surprised with the outcome at the end of it. Overall, with a great feeling. The management and the executive always kept in touch with us to see how we were doing, how the event was going. If we were having any problems, did we need to make any changes. They really made us feel great. It was a good feeling, overall.
I would recommend PFP to anyone who is thinking about closing their business. It's really a terrible decision to have to make, but most often, it's a necessary decision to make. If you want the best experienced staffing, product knowledge, salesmanship, and overall looking out for your well-being, Planned Furniture Promotions is the best by none.
DAVE GALBRAITH, GALBRAITHS FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by Dave Galbraith:
Hi, my name is Dave Galbraith. I have Galbraith's Furniture in Brookville, PA. Store has been in business since 1900. We've had it since 1963 in our family. We were approached to sell our building so we contacted or I contacted Planned Furniture Promotions. We contacted three different companies and did research on all three. That's how I came up with PFP. Through the sales-- through the process of the sale, the manager and his assistant we became friends. We hit it off very well, had a very similar take on how things wanted to be accomplished. It worked out very good.
Yes. His talk almost daily to the people that he brought in and our people was to protect the image and the name of the company that has been here so long. I've already had phone calls from other dealers we knew who few years down the road were going to be doing similar tales and they wanted to know how it went. I would definitely recommend PFP. We have never done this ourselves. They did a great job, I thought.
LINDA KINCAID, KINCAID FURNITURE COMPANY TESTIMONIAL
This is a transcription of an audio testimonial given by…. Linda Kincaid, Kincaid Furniture Company, KY The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? Closing our business that we loved after twenty-two years at Kincaid Furniture was a very emotional time for us. We decided and were extremely fortunate to choose Planned Furniture Promotions with Roy Hester and Harvey Williams. He was our manager at the store at the Helm, and they just did an outstanding job. Harvey and his sales staff did a very professional job of selling and were extremely efficient at what they did. They kept us informed at all times of anything that was going on that we should be aware of. His personnel put our store, our reputation, and our concerns first and foremost, which was very important being from a small community as we were. As a result, we were blessed with a very successful and profitable sale, and continue to be friends with the folks at Planned Furniture to this day. If we had to do it over again, we certainly would make the same decision without hesitation. That comes from the heart. Expectations before the sale, we had some input from some other dealers that we knew personally that had been successful with a sale, but every sale is different. There’s some anticipation there of course, but like I say, it was the best and worst three months of our lives, because it was an emotional situation. I would say we exceeded expectations. We really never dreamed that the business that came in would have turned out as good as it did to be honest. Our store closed in 1996, (we had a medium to medium-upper end store) and I can’t honestly think of one complaint we’ve had. That was outstanding….another very important thing for anyone whoever asks us about how the sale went. That is top priority for us.
LLOYD BRUMMETT, ERRYVILLE FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by…. Lloyd Brummett, Perryville Furniture Mart, Perryville, KY The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? Lloyd Brummett, Perryville Furniture Mart, Perryville, Kentucky – Audio Transcription First of all, I would say how professional PFP was from the time they came in and took inventory, and when the sale started and then as the sale went on, how honest they were, and all the way through the sale. I’ll never forget when they left. The warehouse was cleaner than when they got there. They took care of the trucks. They did everything they said they were going to do to help us get out of our predicament and make some money. It was just a great relationship. Everything that we signed, and everything that PFP said, was just perfect. There weren’t any disagreements through the whole sale. At the end of it, that’s what really counts, that bottom line. Everything was right there. Our town, the people were actually excited, because they got bargains. To this day, everybody just keeps saying, “well, the store was this, the store was that”. We understand what PFP had to do, but the people in this community, we go every morning and have breakfast with the townspeople and everyday have lunch. The townspeople just love PFP. Perryville, right now, since the new census, is about 1,000 people. You know, if you can have a sale at the magnitude we had here, you can have one anywhere. One other thing I forgot to mention about PFP is they just impressed the whole community from one hundred miles around (because that’s where we drew people from) when they had their auction. They cleaned up the dents, the scratches, and this and that…it was just fantastic. I’ve just never seen a more professional group of people run an auction four or five nights and just tickle the people and take care of them the way Planned Furniture did that.
BARBARA BRUMMETT, PERRYVILLE FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by…. Barbara Brummett, Perryville Furniture Company, Perryville, KY The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? I’m Barbara, with Perryville Furniture. …..Perryville Furniture Mart, family owned business here in my community of Perryville, Kentucky, and had to dissolve a partnership in the family. I hired Planned Furniture Promotions to come and do my sale. We had their sales team here and their warehouse manager, and we were really, really happy with how they helped us dissolve our business and get rid of a lot of agony headaches that we had with our business that we had at that time. They came in. They inventoried our inventory. They organized our store. It was absolutely wonderful the way they reorganized the store; moved things around the way I would have never thought of doing. They got customers in our doors everyday. Their sales team was so professional. They sold furniture very fast, very efficiently, and raised a ton of capital that our store and sales team couldn’t do. We were just very satisfied. They had a very professionally warehouse group. They kept furniture moving. They kept our floor looking great everyday. When customers came in, their sales team just moved it right out. We had a great sale. It was one of the best things that I and Planned Furniture Promotions could help us resolve our issues, and we were real happy with them; real good. It was a great sale. The experiences I have had since PFP closed me….I have had people calling me everyday, saying, “Please reopen!” They loved my store. They loved the atmosphere that we had. The sale was very good. They were so happy. People kept calling and telling me, “Oh we found great buys and great experience with you all.” It’s been good, because my phone still rings with people calling wanting merchandise that they found here at our store during the sale and before. It’s been a great success. My customers have all been very happy. They were very happy with the sale that PFP conducted. I even get calls for rugs all the time. It’s so fun, they go, “when are you all gong to do another one of those rug sales you had?” So, you know was a success. I don’t have any regrets at all. I was really happy. It worked out great for us here at Perryville.
JIM HUENE, THE FURNITURE COMPANY TESTIMONY
Jim Huene: My name is Jim Huene. I live in Wilmington, North Carolina. I've been in the furniture business for 38 years. I had a family-owned furniture store here in Wilmington that we started in 1996. We were a full-line store. We were a medium price range store. Kincaid, Bassett, that was our primary focus. As with most things, we'll be turning 67 this next July and my son did not want to continue with the business.
We talked with a number of experts about disposal of assets and met with PFP and several others. At the end of the day, PFP, in my estimation, was the right fit for our company. We started the sale last fall. The sale ended in late January or early February. The sale far exceeded my expectations. Every number that I was quoted from the onset of the conversation by Roy Hester was exceeded. I was completely happy with the management team that was on our location. They did everything they said they'd do and left the store swept clean.
They handled themselves in a very professional manner. We had no customer complaints, no issues, no disputes. Everybody hated to see us go, but we had no contentious situations throughout the entire event. I'd hire them again and recommend them to anyone else that needs to either have an event and raise cash or go out of business as we chose to do. Anyone can feel free to call and I'll be glad to discuss the event with them in depth.
MIKE TRICOU, ROYAL FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by Mike Tricou:
Mike Tricou with Royal Furniture, Baton Rouge, Louisiana. Royal Furniture was in business for 71 years. I chose PFP for several reasons. One, I talked to other people in the industry and there was really no negative reports about PFP. I saw that they were listed in Furniture Today. They came and met with me. I felt that they were straight shooters. They went ahead and gave me all the rundown of their company, how long they've been in business, what they could do for me.
Then also, there was a furniture store here in Baton Rouge that had used PFP several years before. They gave very high regards for PFP. PFP met my expectations with giving me the amount of sales that we had discussed. They came in, they did the mockups of the furniture. I did not have to go ahead and do any of the actual work. I was in a supervisory position. They did come back and talk to me and asked me about some of my customers and some of my ways to do it. They kept me involved in the everyday dealings of the sale.
I didn't have customers calling me during the day and trying to tell me that they have been ripped off or they had bad experience with Royal Furniture and PFP. The sale was a success. They cleaned out my store with no furniture left, and that I had very few, if any, negative reports to my customers. I would go ahead and recommend PFP to other people in furniture business. The thing about when you're going out of business is that you have to let them go ahead and do what they do and know how to do it.
It's a totally different way of doing business. It's high-impact promotions. The cost is- it's very hard to do this but returns could go ahead and reap you the kind of benefits that you are looking for. Plus, also, to (sell) (all of) the merchandise and broom clean your store. If I could show you my furniture store right now that I'm sitting in, it is bare walls. I have no furniture whatsoever with good results. I would recommend PFP.
KIM CURTIS, CURTIS BROTHERS FURNITURE TESTIMONIAL
My name is Kim Curtis. Our company name was Curtis Brothers Furniture in Rushville, Indiana. Our business was 73 years old and we just were losing business constantly and my son kept seeing the ads so he said I’m going to call them and he did. And that was the best move we have ever made.
They exceeded our expectations. It was just fantastic. That’s the only word I can use for it. And they treated our customers with the utmost respect. I wish I had known about it a few years ago and I probably wouldn’t have gone through the headaches that we had.
In a heartbeat I would recommend them to anyone that needs help. You just don’t know what you guys meant to us. I mean that sincerely.