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THE PFP ADVANTAGE

Our Process: How PFP Does It

PFP offers a variety of approaches to successful sale promotions.

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Satisfied Clients

Consultations

Successful Events

Merchandise Sold

With now over 60 years in business, below are some of the many events we've conducted in the past 10 years.

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TEAM MEMBERS
team members


Our History

Since 1962, Planned Furniture Promotions, LLC has earned its reputation as a leading specialist in retail home furnishing promotions. Over the decades, we have successfully conducted thousands of sale promotions, helping retailers achieve their most important goals and objectives.

With our extensive experience, comprehensive resources, significant buying power, and deep expertise in the furniture industry, we are uniquely positioned to support your business in driving increased sales and profitability. Whatever your needs, PFP offers prompt, tailored assistance, immediate financial solutions, and—most importantly—exceptional results.

Join our Team View our team bios here
rob rosenberg

Rob Rosenberg

President & CEO

Phone: (860) 573-5090

Email: Rob@PFPNow.com


roy hester

Roy Hester

Sr. Vice President, Managing Director

Phone: (407) 256-9684

Fax: (407) 877-3320

Email: Roy@PFPNow.com

tom liddell

Tom Liddell

Sr. Vice President, Managing Director

Phone: (615) 948-5082

Fax: (615) 261-8664

Email: Tom@PFPNow.com

ed hendon

Ed Hendon

Sr. Vice President

Phone: (270)-556-3899

Email: Ed@PFPNow.com


jamie guyan

Jamie Guyan

Vice President

Phone: (843) 568-3799

Email: Jamie@PFPNow.com


rick duffey

Rick Duffey

West Coast Sales Manager

Phone: (305) 766-6311

Email: Rick@PFPNow.com


eric rowles

Eric Rowles

National Accounts Manager

Phone: (315) 200-8014

Email: Eric@PFPNow.com

kelli espozito

Kelli Esposito

Vendor Support/Consumer Finance

Phone: (732)233-5074

Email: Kesposito@PFPNow.com

noel reid

Noel Reid

Director-Store Services

Phone: (513)312-0217

Email: Nreid@PFPNow.com

debbi guyan

Debbi Guyan

Admin-Lead, Chain Stores

Phone: (813)267-5574

Email: Dguyan@PFPNow.com

meachelle france

Meachelle France-Roy

Admin-Director, Store Services

Phone: (856)296-3956

Email: Mfrance@PFPNow.com

toni mccreery

Toni McCreery

Admin-Director, Store Services

Phone: (513)313-9312

Email: Toni@PFPNow.com



In Memoriam

"It's nice to be important, but more important to be nice" - Gene Rosenberg

gene rosenberg

Gene Rosenberg

Founder - In Memoriam 1935-2022

paul cohen

Paul Cohen

Co-Founder - In Memoriam 1933-2023

FAQ

Success is our primary goal

We have compiled a list of frequently asked questions here. If we haven't covered your question, please contact us. We would be happy to answer any questions you may have.

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Our Clients

Client List

This is a sampling of former clients. PFP conducts events from coast to coast.

gabberts logo

GABBERTS FURNITURE

huffman koos logo

HUFFMAN KOOS

kalins logo

KALINS FURNITURE

klaussner logo

KLAUSSNER HOME FURNISHINGS

mazer logo

MAZER FURNITURE

rhodes logo

RHODES FURNITURE

roomstore logo

ROOMSTORE

modernage logo

MODERNAGE FURNITURE

PFP RESOURCES

PFP offers a variety of approaches to successful sale promotions.

Effective and Strategic Advertising Solutions

With over 55 years of experience executing successful sales events across nearly every market in the United States, PFP employs proven advertising strategies tailored to maximize your results. Our targeted approach ensures we reach your ideal customers through a highly effective, customized advertising campaign designed to drive strong traffic.

We utilize a strategic mix of digital marketing, print media, personalized direct mail, VIP outreach, and traditional television and radio advertising—customized to fit the specific market and opportunity size. By leveraging our established relationships with media partners and securing national contract rates, we optimize your advertising investment while maintaining cost efficiency.

Our dedicated team, including our National Director of Advertising, national media buyers, and experienced marketing professionals, will handle every aspect of your campaign—from strategic planning and creative development to production and media placement. Additionally, you have the option to review all advertising materials in advance, ensuring alignment with your vision and objectives.

At PFP, we deliver innovative, data-driven, and results-oriented advertising solutions to help you achieve unparalleled success..

Maximizing Real Estate Marketing

PFP’s strategic advertising programs are designed to elevate the visibility of your real estate, ensuring maximum exposure to potential buyers or tenants. Many of our clients have experienced firsthand the effectiveness of our high-impact promotional strategies in generating interest and accelerating transactions.

Our comprehensive marketing approach leverages targeted advertising techniques to enhance reach and engagement, helping you secure the right buyer or tenant efficiently. With PFP, your property benefits from a results-driven promotional strategy tailored for success.

Expert Sales and Event Professionals

PFP has assembled the nation’s largest team of high-impact sales and event professionals, including some of the industry’s most respected and experienced Event Coordinators, sales personnel, and—when necessary—administrative and warehouse specialists. Each member of our team is carefully selected to ensure the highest level of professionalism, expertise, and reliability.

With this strong foundation of talent and experience, PFP provides retailers with the most effective and profitable solutions for sales promotions, delivering seamless execution and exceptional results.

Strategic and High-Impact Merchandising

PFP Brings Peace Of Mind To You With Our Extraordinary Resources. PFP’s national buying power remains unmatched in the high-impact business. You can tap into the power of our organization, to make your promotion more successful. With PFP’s Top 100 Truckload buying power, just imagine the margins that your event can enjoy!

We merchandise your store to complement your current merchandise mix with like kind and quality of product (when permitted). We never compromise your standards or your good name. An entire section of this website is dedicated to protecting your integrity in the communities that you reside.

Remember, anyone can give away your inventory by marking it down each week. With PFP, our primary goal is to generate the most profit possible. We sell only first quality merchandise in your store, so the consumer will truly appreciate the terrific values at your promotion. This is made possible by our vast buying power. Under our “Partners in Profit” model, PFP will also take back any residual merchandise at the end of the sale promotion event, protecting your net profit and assuring you peace of mind.

Sponsorships & Affiliations


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PFP sponsors American Furniture Hall of Fame PFP Executive team members belong to the AFHoF.
Our Founder, Mr. Eugene Rosenberg Inducted

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EUGENE ROSENBERG

Gene Rosenberg (b.1935), a founder of Bob's Discount Furniture and Planned Furniture Promotions, and a partner in the revival of Boyles Furniture, has combined hard work and perseverance with his love for the furniture industry. He cofounded Gene Rosenberg Associations (GRA), now called Planned Furniture Promotions, the country's largest furniture promotion firm. He also cofounded Bob's Discount Furniture, growing the chain to the 15th-largest U.S. furniture retailer with sales of $685 million.

The epitome of the "self-made" man, Mr. Rosenberg grew up in a modest apartment above his parents' grocery store in Hartford, Conn. He started his furniture career as a bookkeeper in a local furniture store, earning $40 a week, and was soon promoted to store manager. Leo Kaufman, the father of his future business partner, told Mr. Rosenberg about an appliance store named Norman's that needed his help. Within three years, annual sales grew to more than $3 million.

In 1962, Mr. Rosenberg and Paul Cohen started Gene Rosenberg Associates. Over the past 50 years, GRA has assisted more than 6,000 retailers with high-impact sales that have enabled them to survive, reorganize or close without extensive debt.

In 1991, Mr. Rosenberg and Bob Kaufman purchased a five-store waterbed chain, transforming it into a retail store offering high-quality furniture at affordable prices in a friendly atmosphere. Today, Bob's Discount Furniture consists of 43 stores located from New England to Virginia, with sales of nearly $700 million. When 70 percent of the company was sold in 2005 to an investment group, Mr. Rosenberg continued as a major stockholder and as an active board member. Recently, he and his partners re-launched the Boyles retail brand in North Carolina.

An active contributor to his community, Mr. Rosenberg enjoys helping those in need. He founded Camp Rising.

IHFRA logo
PFP is a proud member of:

International Home Furnishings Representatives Association


www.ihfra.com

AHFA logo
PFP is a proud annual sponsor of:

Arkansas Home Furnishings Association


www.arhfa.com

Ante logo
PFP is a proud annual sponsor of:

ANTE 4 AUTISM


www.ante4autism.com

Furniture Today sponsor banner
PFP is a proud annual sponsor of:

Furniture Today Leadership Conference


www.leadershipcon.com

HRA sponsor banner
PFP is a proud member of:

The Home Furnishings Association


www.myhfa.org

GMFA Sponsor banner
PFP is a proud annual sponsor of:

Greater Metropolitan Furniture Association


www.gm-fa.com

IHFRA sponsor banner
PFP is a proud annual sponsor of:

IHFRA


www.ihfra.com

COH sponsor banner
PFP is a proud annual sponsor of:

City of Hope


www.cityofhope.com

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Honoring Roy Hester:

City of Hope


www.cityofhope.org

PFP High Point building

Visit us while in High Point:


212 E. Russell
High Point, NC 27262

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Your Integrity

Maintaining your integrity is our primary goal.

At PFP, some of the most common questions we hear are related to how the event will be conducted. See what PFP clients have to say about it… after their sales were completed. You can also hear what they have to say below.

Testimonials
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Reinvention!

Imagine the possibilities!

Many furniture retailers are ready to reinvent their business model but don’t know how to accomplish it.
See how
Contact Us

Planned Furniture Promotions

"Our people make the difference."

Our Address

9 Moody Road Building D, Suite 18 Enfield, CT 06082


Telephone

To discuss events: 860-265-4490

For all other business matters:

800-472-5242

Email Us
Our Administrative Team Members

Myra Johnson Director of Client Services

Phone: (407)656-3217

Fax: (407)877-3320

Send a Message

Gail Vivanco Asst. Director of Client Services

Phone: (407)656-3217

Fax: (407)877-3320

Send a Message

Evelyn Keene Corporate Secretary

Phone: (800)472-5242

Fax: (860)749-1059

Send a Message

Jennifer Newell Corporate Secretary

Phone: (800)472-5242

Fax: (860)749-1059

Send a Message

Bobbie Savickas Corporate Treasurer

Phone: (800)472-5242

Fax: (860)749-1059

Send a Message

Our Commitment to Accessibility

PFP is committed to making our website's content accessible and user friendly to everyone. If you are having difficulty viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe is not fully accessible to people with disabilities, please call our Customer Service team at or email our team at info@pfpnow.com with “Disabled Access” in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement. We take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers and our overall accessibility policies. Additionally, while we do not control such vendors, we strongly encourage vendors of third-party digital content to provide content that is accessible and user friendly.