“Our People Make the Difference”

Our Executive Consulting Team


Rob grew up in the furniture industry. He is the grandson of industry icon and PFP co-founder, Gene Rosenberg. After graduating with his Bachelor’s Degree in Business Management, Rob started with PFP in 2003 as a warehouse worker, moved into store sales, and finally to event coordinator, where his success was outstanding. Rob has conducted record breaking events for the company, not only in gross sales, but in profits and satisfaction for PFP clients. Rob co-founded, along with his wife, Orchard Hill Animal Rescue, located in Connecticut where they reside.


Being the third generation to work in his family’s retail furniture chain, Roy has over 40 years of experience in the home furnishings industry. Educated with degrees in Business Administration and Law, Roy applies his education and business experience to ensure your success. Honored by the City of Hope, Roy is one of the most well-known and respected people in the furniture industry.


Tom Liddell's experience is unique, serving in positions on both the wholesale and retail sides of the furniture industry. He started in his family's furniture stores at a very young age, where he began on delivery trucks and moved through virtually every position, including store management. He was a successful and well-known sales representative for nearly twenty years until he was recruited by L. Powell Co. He served in the role of Sr. VP of Sales & Marketing for over ten years before joining PFP. Tom has negotiated hundreds of successful PFP events.


As a third generation retailer, Ed began his furniture career in a family owned furniture store in Kentucky. As owner and operator of a 51-year-old business, Thurman’s Furniture, Ed made the decision to close his business and after extensive research, chose PFP to liquidate his store. After an extremely successful event, Ed joined PFP as an assistant manager and quickly worked his way into a position as an Event Coordinator. Notable liquidation events Ed conducted for PFP include, Gabbert’s of Texas, Mastercraft Interiors in the Washington DC area, Rhodes Furniture and Leath Furniture.

Our Regional Consulting Team


Like many of our PFP team members, Jamie started his furniture career at a young age. His family owned a furniture business and a home delivery business as well, where he served in a variety of roles. After graduating from the College of Charleston, Jamie took a break from furniture and spent ten years as a successful Division 1 College soccer coach where he honed his team building skills. Jamie joined PFP in a logistics role initially, worked in sales and ultimately became a highly successful Event Coordinator. In this role, Jamie successfully managed events ranging from family-owned stores to top 100 events for brands like Rhodes, Levitz, Sofa Express, Roomstore and many others. Jamie lives in South Carolina with his wife and two daughters.


Rick has over 40 years experience in the home furnishings industry after graduating with a Bachelor of Science Degree in Business Marketing. He has worked in both the retail and wholesale side of the furniture industry. His 16 year retail experience started at vertically-integrated Krause’s Sofa Factory working as a salesperson, assistant manager, store manager, regional manager and eventually V.P. of Sales and Training growing the chain from 12 to 87 stores. Rick’s wholesale experience came as Sales Manager at Serta Mattress. During the last 20 years he has been working in the auction division at PFP.


Starting his career as a founding member of Patusan Trading Company, Eric built an unparalleled reputation in the field of both Home Furniture and Oriental Rugs. Joining the L& JG Stickley Company in 1997, Eric worked both as a manufacture’s rep and as the Stickley Rug Historian, developing the ever popular Stickley Designer Rug program. After a successful career with Stickley, Eric was recruited by the Hendricks Furniture Group, parent company of Boyles Fine Furniture, to create and serve as Vice President of Naja Oriental Rugs. Eric also served as V.P. of Sales for the International Rug Group as well as Director of Boyles Brand Rug Galleries, and President and Owner of E. Rowles Trading Company, LLC. After a short time with the Hooker Furniture Company, Eric joined Planned Furniture Promotions in 2010 as a regional manager.

Our Founders in Memoriam


Since 1962, Gene Rosenberg has been responsible for thousands of successful promotional events in the furniture industry, including some of the largest and most profitable events.

In 1992, Gene founded Bob’s Discount Furniture, which is well-known as one of the most successful and fastest growing retail chains in the furniture industry. Today, PFP is recognized as the premier promotional sales event company in the home furnishing industry.


As a graduate of Wharton School of Business, Paul partnered with Gene Rosenberg in 1962. Managing corporate finance and developing operational systems and controls, he has successfully steered the course for over 60 years.

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