Jon Hendel – Americana Furniture, Waterford, CT.


Hi My name is Jon Hendel with Americana furniture and Planned Furniture and Rob Rosenberg and his team performed what they told me they would do and then some. From my initial meeting with Rob at another store and hearing about the experience there, to my own experience, every step of the way I thought was full of accurate information, honesty, and most importantly, an exceptional implementation of our strategy. Starting with my check for my inventory through the manager managing to get the most sales and keep costs reasonable, I thought Planned Furniture did an exceptional job. Specifically the sales exceeded my expectations by 20 or 30 percent and the expenses were reasonable, especially the advertising expense. They kept a close eye on the advertising expense and managed it well. So all in all, at the end of the day we made money and we shared the profits exactly according to the way Planned Furniture said we would. I cannot recommend them highly enough they're very honest and very thorough.