Planned Furniture Promotions takes great pride in the lasting relationships we’ve built with furniture retailers across the country. Below you’ll find transcriptions of personal recordings from our clients in the furniture industry, each describing in their own words how PFP helped them with their unique cash-raising event. These testimonials can also be heard on our Success Stories page.


This is a transcription of an audio testimonial given by Keith McCollum:

Hello, my name is Keith McCollum. With a growing family, I decided to step out of the retail industry and after doing a little bit of research and talking to friends in the industry, I decided to go with Planned Furniture Promotions, PFP. I met with Tom Liddell and he made me very comfortable with what it would take to actually close my store. After going through the details and looking at other options out there I decided to go with PFP for a number of reasons.

One of which they were very upfront with how the sale would run and they followed through with everything that they presented to me. After going through the process I was very, very pleased with the support they had given me. It was almost as if they were part of my team and everything went very smoothly. I was extremely happy with the process.

One thing I was extremely happy with was how they represented by brand and my name. I worked very hard over the 14 years I've been in the industry to develop a strong customer base. I was extremely happy with the reputation I left Modern Home with and my community. I have a number of friends in the industry and if they are ever in a situation for personal reasons or for business reasons, I definitely will recommend PFP. PFP was very knowledgeable, they had a large number of resources that allowed us to be successful in the sale that we went through. 



This is a transcription of an audio testimonial given by Michael Rogoff:

Hello, this is Micheal Rogoff. I'm in Cleveland Ohio. I've had Metro Home for almost 30 years. We have a few stores. One of the stores we wanted to close was our larger store. After investigating many companies, we chose PFP. It always had a great reputation. They came in and assessed the situation and our inventory, they came up the best proposal for us. PFP immediately responded to our needs. They were there the next day, they set up a game plan, sent the manager out there that was to run the sale. They have the hardest working people that I had ever seen running a sale. They did a wonderful job and met all the expectations.

Planned Furniture Promotions did everything they said they would do. The most important thing is they got rid of every piece of inventory that we had in the store, four model, old inventory, whatever we had. I would highly recommend them over any other GOP company or going out a business company I should say, or any kind of sale.



This is a transcription of an audio testimonial given by Diana Sturgis:

My name is Diana Sturgis. My husband Robert Sturgis and I have been the owners and operators of Classic Oak Designs for the past 34 years. Our last location was 955 East Rand Road in Arlington Heights, Illinois. After 34 years it was time to do a closing sale. At this time, that is when we decided to bring in PFP to close our final store, and let us go out of business with respect.

My husband is a very thorough man, and he did a lot of research. We had been through a few other promotional type sales before coming upon PFP at which time he checked all their references, and did his background checks. They came out to have a meeting with us, talked to us. My husband felt very comfortable and we signed the contract with PFP with no regrets.

We met our manager of the sale Bob, and his assistant Ned in August when they came in. They were very thorough in explaining to us step by step each phase of the sale and how it would progress. They have been very open and honest with me as to how things are going along, what the next step would be. They knew that our desire was to go out with Classic Oak Designs' good name intact. Bob, his wife Jen, and Ned, and all of their staff have done everything they can to make this a very respectful sale. Our store was set up in a very nice way. The sales floor looked great. They continued to try to make everything sell, to revamp it and make it look good. I've had many compliments on how nice the store looks. They've been a wonderful team to work with.

I found the PFPs staff of people that they brought in to be very warm people to our customers, treated them with respect, took their time, and did their best in assisting them to get the sale to go. I would say that they paid just as good attention to someone that might have been looking at just a dresser, as they would someone looking at an entire bedroom suite. They did a very good selection process and if something didn't seem to fit for Bob, he would have no problem making a change.

I would have no hesitancy now or in the future to be available to give on the phone or by letter of recommendation of PFP. They have done a marvelous job. They have been respectful, and they are good people. Wholeheartedly, if I had another store, I would use them again.



This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Billy Walker, Beds And Bedding Furniture

My name’s Billy Walker. My wife, Janet, and I own Beds and Bedding. We’ve been in business for 28 years in Macon, GA. We were a retail mattress store, and we’d gotten to a point where we were ready to do something different. The marketplace had changed, and we just felt like there were some things that we could do that would be more productive for us. We knew that we needed to do a going‐out‐of‐business sale.

We approached the internet to do some looking to see who would be the best people to help us with that. PFP looked like they had the best information about them, and great feedback from customers who had made comments and so forth. I talked to one of my reps that sold us mattresses, and he had said that he had someone who had used PFP, and he thought they were very good. I reached out to them, and when I did, I found out that PFP actually had someone that I knew working for them as a representative, Angela Edwards, who had actually had furniture retail store in Macon, GA, and I knew her. She immediately reached out to me, once I had made a contact to PFP, and set me at ease immediately with how the business would be handled and how they did things. It was through that contact, through Angela, and through the internet information I had pulled down that I reached the conclusion that my due diligence had led me to use PFP as the going‐out‐of‐business agent for what Janet and I wanted to do with Beds and Bedding.

Well, we felt like PFP did the best job possible for us in the circumstance that we were in. Our marketplace had shown us that what we needed to do was to close the store, so it was a difficult market to begin with.  PFP came in with expertise that immediately set us at ease with their knowledge about the industry that we had. The manager who came in to run the store for us during the going‐out‐of‐ business sale, Rick Turbyfield did a great job, and like I said, put us at ease immediately with his knowledge and his personal experiences and the way he handled people. He did a fantastic job of interfacing with our customers, who are our neighbors and friends, and put them at ease, and kept us at ease that they were being treated correctly and properly, and we just felt really good about the way that whole thing went.

The results of the sale weren’t as fantastic as we had hoped that they would be, but listen, they were great. We felt like we did as well as we could have expected in the circumstances, and we are very pleased that we did use PFP as our going‐out‐of‐business agent. If we had to do that on our own, it would have been a really tough row. I don’t think we would have come out as well as we did. We felt like everything from the start to finish with PFP was very professional, very well done. People were open and honest with us, so we felt like the flow of information was always very good, so we knew what was going on and they knew what was going on with us.

In the end, I would definitely recommend to anyone who is looking at a going‐out‐of‐business situation or some sort of special promotion, especially if they’re doing it in a place where they live and where they have friends and family who do business with them, PFP would be an excellent choice to do exactly that, because as far as a special promotion or a going‐out‐of‐business sale, they did an excellent job for us, and we felt very confident, very secure in using them, and very satisfied with the results.



This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Jerry Clapp, Clapp Bros. Furniture

Hi my name is Jerry Clapp. My furniture store is 3rd generation, was 77 years old, and was Clapp Bros. Furniture. I chose to retire and go out of business. I had heard about PFP and I understand they were one of the oldest and they had a good reputation. They were one of the biggest, so that’s one of the reasons why I chose them. During the process of the sale the Manager was very good, very professional. The people they had working with them were hard working which really impressed me a lot. They worked hard and I was pretty impressed with the whole operation.

One of things I was really concerned about was the attitude of my customers that I had for years. Like I said I was there for 47 years and they treated the customer’s great. What few complaints they had they took care of them immediately. No customers that (I know of) had any problems, so I thought it went a lot smoother than I anticipated.

I was very impressed with the sale. They actually sold a lot more than I thought, that was kind of shocking. The sales people were very, very professional very good. We actually participated in some of the sales ourselves, my wife and I. They were very courteous to all of our customers. The sale went actually better than what I anticipated.

If anybody is willing to go out of business and for whatever reason, I would highly suggest not trying to do it yourself, and using PFP. They were very professional, they did all of the work, went real easy and they are like family, so I was completely satisfied and I would highly recommend them.



This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

My name is Suzanne Stubbs. I owned the Farmhouse in Glenwood Springs, CO. We’ve been in business ten years at this location and I was in business before for twenty years in Houston. Our lease had come due. We had been in business, like I said, for ten years. Owners wanted us to sign another five year lease, and we decided we just didn’t want to do that at this time. We looked around and we had tons of inventory and we thought, you know, we can sell it ourselves, but… so we called various people, and PFP seemed to be the very nicest. We got a nice recommendation from another store in the area that had done business with them.

We called them, they came out, and we were very impressed. We went with them and we have been very, very happy. They more than met our expectations. We are very hard to please, and they were outstanding in every way. We were very happy with everything, and we would definitely recommend them to anyone.



This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

My name is John Reinhart, and I am the manager of the Lamlee Home Furniture Collection. We are a high end store selling furniture, accessories, lighting, and art. We’ve been in business for approximately thirty years in the wholesale and the retail business.

We had a factory in China that we had to close, because of the government and some of their regulations. When we lost our supply of goods, it was (critical) that we find a way to close out the business profitably. We owned quite a bit of inventory, and we needed somebody who would be responsible and respective of that inventory. We interviewed four people for the promotion.

We chose Planned Furniture Promotions, because of the professionalism that they used in working up the contract and explaining the deal that we would get and that they would get so clearly. They stood behind the products that didn’t sell, and they would be responsible for removing it from the sale at no cost to Lamlee. This was a very important part of our decision to go with PFP.

Tom Liddell was responsible for the sale, and before they made the commitment to use us, we actually had to pass a test, so to speak, from all of their people in the industry, which they brought in to look around to make sure that the sale was going to be good for both of us. I thought that was very important, in not just to worry about themselves, but to worry about us and them.

We ended up with a broom swept store, able to get it back to the landlord with no fines or penalties. The manager of the sale was Tom Gonzalez, who did a very nice job of coming out and getting into the store.

From a retail standpoint, we were not as well known in the retail industry as we were in wholesale. His challenge was to find people to recognize who Lamlee was, in addition to getting our old customers back into the store.

Planned Furniture Promotions ran good advertising, and we had all the input into it so that we could keep our reputation in the industry and to our customers, without getting too commercial and over the top. The advertising budget was right on. We had planned a budget and stuck to it almost to the dollar.

One of the things that impressed me the most about the company……. in the records they give you to check and double check, all of the… whether it’s invoices payable, labor, all of that is so accurately kept and so easy to read on all the operating statements, that we felt very comfortable that everybody was on the same page and nobody was getting more than their fair share. I think that’s one of the things that we were told would happen when it started, and it certainly proved out.

The manager of the accounting was Sandy Nash and his wife, Elena. They both did an outstanding job between dealing with the customers and dealing with the accounts payable and all the accounting.

Planned Furniture Promotions overall met our expectations. They did a good job in allowing us to get out of the building and the inventory clean with money. We thought it was a good marriage between two companies trying to take care of business. I would recommend them to anybody that would like to call me and talk to me about it.



This is a transcription of an audio testimonial given by….

Greg Kristy, Comfort Furniture Corporation, Coco, FL

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

I’m Greg Kristy with Comfort Furniture Corporation in Coco, Florida. We have used Planned Furniture Promotions to help us to go out of business in two different locations, one in Orlando, one in Coco. We were very pleased with the results. They’re good people. They know what they’re doing. The end result was as good, or in one case actually better than I had anticipated. Their money’s good as far as I’m concerned. They did a good job. I’m not retired and enjoying life. Thank you.



This is a transcription of an audio testimonial given by….

Patti Mathis, Arnold’s Furniture, Tullahoma, TN

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Patti Mathis, Arnold’s Furniture, Tullahoma, TN

They (PFP) took a business that I could not have ever run a sale with, because I didn’t have the inventory or anything else that I needed to do a closeout sale.

They (Planned Furniture Promotions) helped us come out with a profit at the end, and paid our debts off, and got us to a position we wanted to be in. It was just a great experience. We had a lot of fun. There are good people that work there. They took care of our staff and our customers as if they were their own. I was just very, very pleased.



This is a transcription of an audio testimonial given by….

Virgil Harrell, DeSava Furniture

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

They did a sale for me two years ago; approximately two years ago it was completed. Everything was just right up front. They did 110% of everything they said they would do. They exceeded my expectations. There were things in that I wasn’t aware that I was going to get, like part of the net profit, which I was very pleased. With all their help, everybody was just top notch. It was very professionally done. To my knowledge we didn’t have any enemies, and we didn’t make any. They did a wonderful job in every facet. I’m very pleased with it.



This is a transcription of an audio testimonial given by….

Jack Redmond, Furniture Sales Representative, vendor to Planned Furniture Promotions (PFP).

The question poised to Jack was: If a retailer called you to ask about what you think about Planned Furniture Promotions, what would you say?

My name is Jack Redmond. I had Redmond’s Furniture Company Retail Store in Southern California, and I was a successful retail operator. So, I feel I know the retail business. That helps me in the business I’m in today, which is a wholesale business. When I went into the wholesale end of the business, that’s when I met Gene Rosenberg. When I looked at what he was doing and I told him what I knew, he was surprised. He said, “You’re one of the few furniture reps that understand we are doing.” Well the reason I understood is I had run a successful retail business. I knew the right way and the wrong way. Gene was doing everything the right way, and I admired it. I knew that he could do a fine job, just from what I’d looked at, and he had the men that were the top men in the business (and he still does). So, I found him a couple of very fine retailers that were looking to close their business and wanted to be able to stay in their hometown, and that they didn’t do anything wrong in closing or operating a sale and that he can trust these people, and they know what he needs, and they know what the customer expects, and they know that when they get through with the sale, the owner has to be able to feel that he can walk with his head held high. That’s the biggest thing.



My name is Dan Leavitt and I own The Montage in Wisconsin, and I heard about PFP through one of the reps that I’ve been using for the last ten years. He said if I ever wanted to retire to get a hold of PFP and I’m so glad I did. The event coordinator was fantastic to work with. Throughout the three and a half, four months that he was around I became to call him a friend and I really came to respect him.

PFP in the three and a half, four months that they were there, they tripled my volume. It was phenomenal. Just phenomenal. They exceeded expectations. Very transparent in all bookkeeping, all reporting. I knew where we were, what we did. Every week I would get reports. They were pretty detailed as far as sales, as far as cash, as far as anything dealing with the business. I don’t think we had seriously any customer complaints. I think they’ve treated everybody with respect and the sales crew that they brought in, in addition to ours, everybody pretty happy.

I would definitely recommend PFP. I could have never, ever made as much money as I did with PFP and I didn’t have to work. I let PFP take over and it was a very delightful experience.