IAN LIPTION OF NATHAN’S FURNITURE TESTIMONIAL
This is a transcription of an audio testimonial given by….
Ian Lipton, Nathan’s Furniture, Pottsville, PA
The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?
I’m Ian Lipton, from Nathan’s Furniture, and eighty-three year old company that was lucky enough to find Planned Furniture Promotions to close our Pottsville location, ultimately to create a new format for our Pottsville store.
We started with expectations that we might achieve reasonable results, and in fact Planned Furniture Promotions suggested to us that they couldn’t give us a number, but when the sixty day sale was over, Planned Furniture Promotions produced one and half times our expectations for the sales volume. Better yet, they achieved a 12% profit margin, of which we were lucky enough to of course share in that profit. I’m extremely pleased with the results we achieved. I had used (twenty-eight years earlier) another company and it was wholly unsuccessful. I’m grateful to all the team at PFP that helped us achieve really some incredible results in an economy that is at the very least…difficult.