JOHN REINHART OF LAMLEE HOME FURNITURE COLLECTION TESTIMONIAL
This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?
My name is John Reinhart, and I am the manager of the Lamlee Home Furniture Collection. We are a high end store selling furniture, accessories, lighting, and art. We’ve been in business for approximately thirty years in the wholesale and the retail business.
We had a factory in China that we had to close, because of the government and some of their regulations. When we lost our supply of goods, it was (critical) that we find a way to close out the business profitably. We owned quite a bit of inventory, and we needed somebody who would be responsible and respective of that inventory. We interviewed four people for the promotion.
We chose Planned Furniture Promotions, because of the professionalism that they used in working up the contract and explaining the deal that we would get and that they would get so clearly. They stood behind the products that didn’t sell, and they would be responsible for removing it from the sale at no cost to Lamlee. This was a very important part of our decision to go with PFP.
Tom Liddell was responsible for the sale, and before they made the commitment to use us, we actually had to pass a test, so to speak, from all of their people in the industry, which they brought in to look around to make sure that the sale was going to be good for both of us. I thought that was very important, in not just to worry about themselves, but to worry about us and them.
We ended up with a broom swept store, able to get it back to the landlord with no fines or penalties. The manager of the sale was Tom Gonzalez, who did a very nice job of coming out and getting into the store.
From a retail standpoint, we were not as well known in the retail industry as we were in wholesale. His challenge was to find people to recognize who Lamlee was, in addition to getting our old customers back into the store.
Planned Furniture Promotions ran good advertising, and we had all the input into it so that we could keep our reputation in the industry and to our customers, without getting too commercial and over the top. The advertising budget was right on. We had planned a budget and stuck to it almost to the dollar.
One of the things that impressed me the most about the company……. in the records they give you to check and double check, all of the… whether it’s invoices payable, labor, all of that is so accurately kept and so easy to read on all the operating statements, that we felt very comfortable that everybody was on the same page and nobody was getting more than their fair share. I think that’s one of the things that we were told would happen when it started, and it certainly proved out.
The manager of the accounting was Sandy Nash and his wife, Elena. They both did an outstanding job between dealing with the customers and dealing with the accounts payable and all the accounting.
Planned Furniture Promotions overall met our expectations. They did a good job in allowing us to get out of the building and the inventory clean with money. We thought it was a good marriage between two companies trying to take care of business. I would recommend them to anybody that would like to call me and talk to me about it.