Our History

Since 1962, Planned Furniture Promotions, LLC has established itself as the prominent retail home furnishing promotional specialist, and with good reason. Over the past several decades we have conducted thousands of successful sale promotions helping retailers, like yourself, obtain your most valuable goals and objectives.

With our tremendous experience, vast resources, enormous buying power and intimate knowledge of the furniture industry, we stand poised to assist you in all aspects of generating increased sales and profits. Whatever your business needs, PFP can provide prompt specialized assistance, immediate financial relief and, most importantly, remarkable results!


Gene Rosenberg
Founder and Chairman of the Board

Since 1962, Gene Rosenberg led Planned Furniture Promotions. Today, PFP is recognized as the leading premier sale promotion company in the home furnishing industry. In October 2013, Mr. Rosenberg was inducted into the prestigious American Furniture Hall of Fame. Gene is certainly deserving of this rare honor. Nominees are required to have shown personal integrity throughout their career, made significant contributions to the industry and consideration is even given to their philanthropic efforts. Gene’s portrait will be included with the other members in the Walk of Fame, which can be experienced by visiting the first floor of the Plaza Building in High Point. In 1992, Gene founded Bob’s Discount Furniture, which is recognized as one of the most successful and fastest growing retail chains in the furniture industry. He also participates on the Board of Directors for numerous charitable organizations including Big Brothers Big Sisters, Hebrew Home and Hospital, Hartford Jewish Federation and Chabad House. Gene resides with his wife, Anja and family in Connecticut.


Paul Cohen
Co-Founder and Chief Financial Officer

With a background in the automobile industry and real estate development, and as a graduate of Wharton School of Business, Paul partnered with Gene Rosenberg in 1962. Managing corporate finance and developing operational systems and controls, he has successfully steered the course for over 40 years. Paul is an active contributor to Massachusetts General Hospital, Boston, and presides over the Cohen Foundation Charitable Endowment.


Rob Rosenberg

Phone: (860) 573-5090
Click to contact Rob Rosenberg

As President of Planned Furniture Promotions, Rob oversees all aspects of the company, including client negotiations, merchandising, sales, team member recruiting and retention as well as all financial aspects of the company. He has successfully navigated the challenges of serving as president of one of the largest and most successful furniture high-impact event companies in the country. Rob has been involved with PFP from a very young age. He worked his way up through the ranks, serving in virtually every position along the way, until finally taking over as president of the company, where his leadership has led to record-breaking results.

Rob co-founded Odies Orchard Hill Dog Rescue. He supports Jewish Family Services, and is a major donor and co-coordinator of one of the industry's largest company based fund-raisers in the U.S., raising millions of dollars to support children's charities, mostly those suffering from childhood cancer.


Roy Hester
Sr. Vice President, Managing Director

Phone: (407) 256-9684
Fax: (407) 877-3320
Click to contact Roy Hester

Being the third generation to work in his family’s retail furniture chain, Roy has over 36 years of experience in the home furnishings industry. Educated with degrees in Business Administration and Law, Roy applies his education and business experience to ensure your success. He has served in leadership roles for his church, the county school system, YMCA, Chamber of Commerce and Rotary Club. Roy’s high level of experience has assisted many retailers in achieving their goals. Roy lives with his wife Peggy in Florida.


Tom Liddell
Sr. Vice President, Managing Director

Phone: (615) 948-5082
Fax: (615) 261-8664
Click to contact Tom Liddell

Tom Liddell’s experience is unique, serving in positions on both, the wholesale and retail sides of the furniture industry. Tom’s first position was in his family’s furniture stores, where he worked in a variety of positions, including marketing, sales and store management. Prior to joining PFP, Tom was a regional manager at Powell and ultimately worked his way up to Sr. VP of Sales, where he successfully managed over 70 sales team members and regional managers. He also held positions at Berkline, Catnapper and Craftmaster during his 28 year wholesale career. Tom is well known for his communication, marketing and computer skills. Tom has consulted with a number of Top 100 retailers on ecommerce and internet based marketing initiatives. His creative ideas have fueled many successful wholesale and retail promotions. Among other industry honors, he was the inaugural recipient of the Rudy award, presented by IHFRA. Tom lives in TN with his wife Cheri and has three children. He also served as president for a 7000 member youth soccer association as well as other church and civic leadership roles.


Ed Hendon
National Director Of Operations

Phone: (270)-556-3899
Click to contact Ed Hendon

In his role, Hendon will work directly with the company’s Event Coordinators and office teams, improving training programs, merchandising, marketing and logistics. After 15-years as a Sr. Event Coordinator for PFP, Ed has a wealth of experience and an impressive track record of success for the clients we serve. As a third generation retailer, Ed began his furniture career in a family owned furniture store in Kentucky. As owner and operator of a 51-year-old business, Thurman’s Furniture, Ed made the decision to close his business and after extensive research, chose PFP to liquidate his store. After an extremely successful event, Ed joined PFP as an assistant manager and quickly worked his way into a position as an Event Coordinator. Notable liquidation events Ed conducted for PFP include, Gabbert’s of Texas, Mastercraft Interiors in the Washington DC area, Rhodes Furniture and Leath Furniture.


Angela Edwards
National Director of Development

PHONE: (478) 808-3307
FAX: (828) 348-1445
Click to contact Angela Edwards

Angela has been a well-respected member of the furniture community for over 19 years. After graduating with a B.B.A in Marketing, she started her furniture career. Her two retail furniture stores in Georgia received awards for ranking in the top 5 in the nation in sales of Norwalk Furniture and her company the recipient of the Cornerstone Award in 2008. Angela’s experience includes the position of, Vice President of Sales for a promotional firm. Angela's strong retail background strengthens her ability to assist store owners with their high impact promotional needs and provides the knowledge and personal understanding of the process necessary for a successful event. Angela is former President of the Georgia Home Furnishings Association and still serves on the Board of Directors. She is a Rotarian and a Paul Harris Fellow. She also volunteers for the Neuro-Challenge Foundation, and serves on the Board of Directors for several organizations in Georgia and Florida.

Jamie Guyan

Jamie Guyan
National Director of Sales

PHONE: (843) 568-3799
Click to contact Jamie Guyan

Like many of our PFP team members, Jamie started his furniture career at a young age. His family owned a furniture business and a home delivery business as well where he served in a variety of roles. After graduating from the College of Charleston, Jamie took a break from furniture and spent ten years as a successful Division 1 College soccer coach where he honed his team building skills. Jamie joined PFP in a logistics role initially, worked in sales and ultimately became a highly successful Event Coordinator. In this role, Jamie successfully managed events ranging from family owned stores to top 100 events for brands like Rhodes, Levitz, Sofa Express, Roomstore and many others. Jamie eventually left the road to spend more time with his family. An unexpected management opportunity with a promotional sales firm enticed him to start traveling again, as a Vice President, negotiating high-impact sales with clients. Jamie proudly says his focus is; client satisfaction, sales and profits! Jamie lives in South Carolina with his wife and two daughters.


Rick Duffey
West Coast Sales Manager

PHONE: (305) 766-6311
Click to contact Rick Duffey

Rick has over 30 years’ experience in the home furnishings industry after graduating with a Bachelor of Science Degree in Business Marketing. He has worked in both the retail and wholesale side of the furniture industry. His 16 year retail experience started at vertically-integrated Krause’s Sofa Factory working as a salesperson, assistant manager, store manager, regional manager and eventually V.P. of Sales and Training growing the chain from 12 to 87 stores. Rick’s wholesale experience came as Sales Manager at Serta Mattress. During the last thirteen years he has been working in the auction division at PFP. Rick’s diverse background in retail and wholesale along with his experience at PFP give him the knowledge and experience to ensure profitability and success at your event.


Eric Rowles
National Accounts Manager

PHONE: (315) 200-8014
Click to contact Eric Rowles

Eric got his start in the home furniture industry in 1985 as a founding member of rug sales firm Patusan Trading Company.  In addition, he has served in executive positions with respected furniture Manufactures, L&JG Stickley and Hooker Furniture. Joining Planned Furniture Promotions in 2010 as National Accounts Manager, Rowles has helped numerous high-end furniture and rug retailers plan and execute successful high-impact sales. Eric is considered an expert in Oriental Rugs and has helped guide and develop successful rug galleries for top 100 furniture retailers Kittles in Indianapolis, and Gorman’s of Michigan.


Paul Avakian
Rug Program Director

PHONE: (561) 371-8699
Click to contact Paul Avakian

Paul grew up in the oriental rug business. His family’s rug importing firm, Avakian Brothers, Inc. was established in 1878 with offices in New York and Brussels, Belgium. He joined the firm directly out of college. In 1980 Paul struck out on his own and established a leased rug operation in eighteen Burdines stores located throughout Florida where he managed 63 sales team members. During that time Paul spent 13 years coaching both his son’s and daughter’s recreation league athletic teams. After a brief retirement Paul joined PFP as manager of rug events and rose to Director of Rug Programs. With 50 years of experience in the handmade rug industry Paul’s knowledge of high impact retail allows him to tailor rug operations to each individual event. He and his yellow Lab live in Hobe Sound, Florida near his son and grandchildren.

Our Administrative Team Leaders

Our Process: How PFP Does It
PFP offers a variety of approaches to successful sale promotions.

Myra Johnson
Director of Client Services

Phone: (407) 656-3217
Fax: (407) 877-3320
Click to contact Myra Johnson

Bobbie Savickas
Corporate Treasurer

Phone: (800) 472-5242
Fax: (860) 749-1059
Click to contact Bobbie Savickas

Evelyn Keene
Corporate Treasurer

Phone: (800) 472-5242
Fax: (860) 749-1059
Click to contact Evelyn Keene

Patty Larivee
Administration Lead

Phone: (800) 472-5242
Fax: (860) 749-1059
Click to contact Patty Larivee

Jennifer Newell
Administration Lead

Phone: (800) 472-5242
Fax: (860) 749-1059
Click to contact Jennifer Newell