Planned Furniture Promotions takes great pride in the lasting relationships we’ve built with furniture retailers across the country. Below you’ll find transcriptions of personal recordings from our clients in the furniture industry, each describing in their own words how PFP helped them with their unique cash-raising event. These testimonials can also be heard on our Success Stories page.

KAREN SAUERS, COLONIAL MODERN FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what wouldyou say?

Karen Sauers, Colonial Modern Furniture

Hi, my name is Karen Sauers from Colonial Gallery, Colonial Modern Furniture. Our company was incorporated in 1965. We're located in Pittsburgh, Pennsylvania area. We chose Plan Furniture Promotions to run an event for our stores. We had two locations, one being an outlet store location and the other being our main store location. We did this because we were selling our outlet store location. We also had water damage on our main store location.

We chose PFP after we met in and interviewed with several other companies. We felt the most comfortable with PFP, their management team, and felt that they could do the best job for both of our locations. PFP came in and did everything that they had explained to us in advance. They were very professional, very easy to work with, stayed on top of everything, ran the events as if they were part of our family. They handled the customer service extremely well.

PFP ran the events with the highest integrity. They handled any customer complaint immediately and very professionally. They handled everything and our reputation stayed fully intact.

We are members of the community and that was very important to us. We would highly recommend Plan Furniture Promotions to any store for any event. They handled two different events for us. One was a store closing event, the other was a event that led up to a going out of business event. They handled them with the utmost professionalism. I would highly recommend them to any other furniture store.


 

SCOTT LEISHMAN, LEISHMAN INTERIORS COMPANY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Scott Leishman, Leishman Interiors in Albuquerque, NM

My name is Scott Leishman. I am the owner of Leishman Interiors in Albuquerque, NM. We have been in business incorporated in Albuquerque, NM since 1974, which is our 40th year as of 2013.

In the last five years, our business has suffered greatly due to the market, the housing market and the economy. As a family owned business, we had many concerns about staying open. We also had made a decision over a year and a half ago to proceed with some kind of liquidation sale, and to go out of business.

In a six month period, we have talked with two different liquidation, GOB companies that we had heard about through advertising or some other form, through other companies that had done this. We were not impressed with those companies. I had talked to a couple of representatives from them, one of them on the phone and one of them in person. I did not feel good about using them.

Through a referral of a representative in my industry, in the furniture business, we were given a call by Andrew Winans, who represents Planned Furniture Promotions, and we sat down and talked, and within an hour of that time, I knew that this was the right company for me to be involved with as far as our forty year business, that he would handle it professionally, and I knew it was the direction we wanted to go in.

Our sale started after Black Friday, and I was concerned about the advertising, the response that we were going to get. We started our sale, and it was an Anniversary Sale at first. That was the promotion that they wanted to start with. I was so impressed with the professionalism in every concern that Planned Furniture Promotions started with ended up the sale over a three month period after that. It totally met my expectations. It was very successful for me. It met every expectation. I was completely satisfied with the results.

There is an expectation that you have, being in a higher end furniture store and design business that we were in, that the concern might be that our customer base would be disappointed in a liquidation sale or a going‐out‐of‐business sale, and the product that we would have, and also keeping my name and our family name in a good rapport with the city and the long‐lasting reputation we have had in business. I can’t think of one time, during our sale, that there was a serious problem that didn’t get resolved immediately that we had with any of our customers. I believe that I could go on in this industry if I needed to in Albuquerque, and that reputation would not be hurt.

The time that I have been in business, I’ve never met a more professional crew of men and women, who has come into my store, who have such a great knowledge of the furniture business. Most all of them have had experience in the home furnishings business themselves or have worked these promotions for years and years.

I believe they’re very knowledgeable. They don’t do other kinds of liquidations. They’re called Planned Furniture Promotions. I would recommend them to anyone who is looking to do some kind of a liquidation or going‐out‐of‐business sale.


 

JIM VAN PELT, BAKER FURNITURE COMPANY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Jim Van Pelt, Baker Furniture Company

My name is Jim Van Pelt, President of Baker Furniture Company. A small family furniture business located in Cramerton, NC just about 12 miles west of Charlotte, NC and we just recently selected Planned Furniture Promotions to do a retirement/going out of business sale. After interviewing several different promotional companies, we were very impressed with the people at Planned Furniture Promotions and they were very professional, actually most impressive, so we decided to use their company after we had interviewed seven additional companies.

We had a phenomenal sales event and it masterminded by a team lead by Mr. John Coffey. His team really did a magical job. So impressed from the beginning to the end, it was a consistent, professional event.

I would have to extend our highest recommendations to Planned Furniture Promotions because from the beginning to the end Planned Furniture Promotions actually surpassed all of our expectations. It allowed our company and our family to retire our business in the most pleasant way and a most respectfully manner. So we were just delighted the way the event ended, the way it started and everything in between. It was just exceptional.


 

SUSAN GREENBAUM, GREENBAUM INTERIORS TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Susan Greenbaum, Greenbaum Interiors

I am Susan Greenbaum from Greenbaum Interiors, 62 years in business in Patterson, NJ and also in Morristown, NJ. In considering changes reflecting the current environment in our industry, we decided that it was necessary to move to a smaller location outside the inner city that we had been in for the 62 years. In planning for that, we knew we had to liquidate as much inventory as possible before we could even contemplate a move. As we have 140,000 square foot facility.

When we knew we had to do this we knew to call PFP based on friends of ours in the industry who have used them before. From the moment PFP crew arrived we were very impressed with the personnel and the fact that they really worked hard to protect our reputation that we had worked so hard to build for 62 years and being that we were continuing in business it was very important to us. From the sales people to the delivery people who worked along with some of my staff – it was a very professional and fantastic experience.

PFP results with us were exactly what we had hoped for, which was reducing our inventory to the point that it would be easy for to move to our new location and we did achieve that goal. I would definitely recommend PFP to others in the industry for their professionalism, clarity and details. There were no surprises which in today’s world is very important. I would highly recommend them for any type of special event your store would need.


 

MARK PARRISH, BOBS FURNITURE GALLERY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furnitur e Promotions did to assist them, what would you say?

Mark Parrish, Bob’s Furniture Gallery

This is Mark Parrish and I own Bob’s Furniture Gallery in Joplin, MO and we’ve been in business, it’s a family owned business, its four th generation. We have been in business for over 65 years. The reason we are getting out of furniture business is because the way the economy has been for about the last four years, the down turn in the economy and then the Tornado that hit Joplin in May 2011 really devastated this town.

What there building back right now and everything seems to be a lot of lower end of the furniture business then what I was in for the housing and stuff that is being rebuilt at this time. Having looked a few companies in this going out of business process the reason we chose Planned Furniture Promotions is because the response that I had gotten from listening to some salesman that had carried the lines that I was in to, feedback I had gotten from them that they had either done GOB’s in or had done just st ore promotions in and everything I heard about them was all good feedback.

I was approached by Tom Liddell of PFP came down and looked at my store a couple of times thought they could do us some good. When I finally made the decision to do it I was still pretty comprehensive on doing it because I had just never done anything like this in my life. I was well pleased with everything that they did from the beginning to the end. They were very professional people; they brought in the right sales people ……. The atmosphere like we had in this town I mean what was left of this town they did more than what could be expected. Because of that I appreciate PFP and what they did for me and my family.

Planned Furniture Promotions I would recommend to anyone in the furniture business that is thinking about going out of business or wants to run some large promotion that I feel like they are one of the finest companies out there for this job.


 

ROBERT PARRISH, BOB’S FURNITURE GALLERY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what wouldyou say?

Robert Parrish, Bob’s Furniture Gallery

My name is Robert Parrish. I was associated for about 30 years with my dad’s furniture company named Bob’s Furniture Gallery. I was primarily active in it approximately 20 years ago and got reactivated in it about 3 or 4 years ago after his death.

My brother Mark Parrish ran the business and we sold …. high end furniture business in a town of Joplin, MO which was hit by a Tornado. After the Tornado hit we were pretty devastated not only in Joplin but it put a big dent in our gross sales and we made a decision that the high end portion of the furniture business was probably not the place to be and that when we decided to go out of business. My brother chose PFP he said they were big, nationally known and they came down and made us an offer as they said they would and basically they followed up on everywhere on their offer. While our sale was not the most profitable sale they ever had I’m sure. They worked their butt off and did what they said they do. There was a sales manager named Brandon, a salesman named Kim and some staff named Anna and Jimmy. Those people were just wonderful and basically everything went smooth. I wish the time would have been in a little bit in a different bracket of business but that’s not the way it was. They did come down…. There well financed, well managed and they probably did 3 to 4 million dollars’ worth of sales in 6 months where our normally average would have been around 2 million or maybe even a little less in a year. We did get the store cleaned out and everything was smooth.

If I were to find myself in this position again which I am sure I won’t but for those people who finds themselves in a position where their stores not bringing the cash flow it needs to bring in to viably remain open I would suggest contacted them at an early moment rather, than a later moment because if it is way too late you are going to waste a lot of money of your own. Get in and get out be done be over. I would certainly recommend these people to anybody.


 

LOUIS CASEY, CASEYS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Louis Casey, Casey’s Furniture Incorporated

Good Morning this is Louis Casey I am President of Casey’s Furniture Incorporated in Temple, Texas in central Texas. Our 3rd generation furniture store which I have been basically running for the last 43 years. It was time for me to retire and I started looking at my option and had known about Planned Furniture Promotions to some degree but I had never met any of the principals. We did meet and came to an agreement and we are today in the final day of a very successful going out of business sale. I’m as I say am a 3rd generation resident of Temple. Have served in several leadership roles in the community and of course was very concerned about our reputation both as a business and personally and Planned Furniture Promotions has absolutely done everything I that asked them to do for me to exit this industry with a very professionally well done event.

We have during the event exceeded my top line expectations both in volume and in profitability. The crew here today the final day of this event is working just as hard today as they did the first day of the event. I have been astonished at their energy. I have been astonished at their capabilities and a tremendous amount of fun putting on this event. If you are ever looking for a partner to help you with a high impact event I can’t recommend PFP any higher. They have met all of my expectations. I look forward to being friends with the folks that help me do this event for the rest of my life. I would encourage you if ever you are looking for a partner look hard at PFP.

Thank you very much.


 

TOM VANDER, GRAFFIS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Tom Vander, Graffis’s Furniture

This is Tom Vander-Hayden from Graffis Furniture in South Bend, Indiana. We had the state come through and tell us that we were going to lose our building. I’m at the age where I decided it was probably time to get out of the furniture industry, so I started checking on some of the promotional companies. After doing quite a bit of research, I came up with PFP. I had two meetings with them here at the store. They explained to me what was involved with the process of the sale. We finally came to an agreement and got things started relatively quickly.

They sent the sales manager who …….. He was here every day, every hour of every day, seven days a week. He was absolutely spectacular. The people he brought in to aid with the sale were also spectacular. We had Tammy who worked the office, we had four sales people, and four warehouse delivery people.

Just a quick note on the delivery people: we had people call after our deliveries were made, thanking us for having such fine people representing our store during the delivery process.

PFP just knows what they are doing, and they will do exactly what they say they will do. I could not be more pleased. It was a pleasant experience. We exceeded what we had expected as far as monetary gains. We are still in the process of just finishing up a few things, because the sale just ended two days ago. As I say, they are very professional. They handled our customers extremely well. They handled our staff very well, and they dealt with me and my wife which sometimes isn’t the easiest thing to do, but they did it extremely well. There were no high spots, low spots…it was just a very smooth, consistent process. I would definitely recommend PFP. If anybody out there would like to call me, I would be more than happy to discuss the details of the sale.

Thank you very much.


 

JR DIFFEE, COLONY HOUSE FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Jr Diffee, Colony House Furniture

Hi, this is JR Diffee. My family’s business for the past 75 years was Colony House in Arlington, VA. I’ve had a little time to think and prepare for this recording. Hopefully it will be helpful to you. First, I want to say that making the decision to close down Colony House, I wish I hadn’t waited so long. We might have had a better return had we done a sale event a little earlier. Also, if you’re thinking about doing a sales event, don’t do it yourself. You could be putting even more money at risk. Let a professional do it for you. When I started searching for a company to run the event for me, I interviewed a variety of people including planned furniture promotions and others I had done some business with in the past.

I chose PFP, Planned Furniture Promotions, for the following reasons. They presented to me a collaborative retailing formula and showed me that my event could generate a lot more revenue and profit than I thought possible. Another reason that I chose PFP was that my organization and I were out of gas. Battles of the past few years had taken their toll on us physically and emotionally as well. I had downsized the staff as much as I could, and it would have been difficult to hire and train a staff to step back in and operate toward the volume that they had projected. PFP was able to bring in enough staff to our event to compliment my remaining staff from sales management to accounting and back office functions to warehouse and delivery service. They really were great to work with. The other strength of PFP was the rug program that they have. We had a rug program in the past, but it never generated the revenue that theirs did during our GOB event this past fall. In the end we generated almost two years of business and shared a very handsome profit.

Thank you PFP. This was the best experience I’ve had in this industry in a lot of years. After the experience I had with Planned Furniture Promotions, I’m actually negotiating with them right now to join their company to see if I can provide the services they provided to me to other retailers in the industry. Someday maybe I can help you. Good luck.


 

TAMMI DUPREE, GEORGETOWN INTERIORS TESTIMONIAL

This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Tammi Dupree, Georgetown Interiors

Hi this is Tammi Dupree from Georgetown Interiors in Alpharetta, GA. We hired Planned Furniture Promotions to come in. They were highly recommended. We were in a little bit of a different situation from other retailers in that we weren’t closing our store or going out of business, but moving and building a new store. So, it was imperative that our clients and our customers be treated the way that they were accustomed to being treated for forty-two years that we’ve been in business.

The people from PFP came in, took control, and treated our people like they were golden. We had a wonderful experience. I would recommend it (PFP) to anybody.

Whether you are closing your business, moving your business, or downsizing your business, I think that you’d be really happy with the people from Planned Furniture Promotions. I know that we were.


 

JANET SUSSAN, SUSSAN FINE FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Janet Sussan, Sussan Fine Furniture

My name is Janet Sussan, and I’ve owned Sussan Fine Furniture in Dickinson, Texas for fourteen years. In April of 2010 I got a call from the owner of the building to notify me that my lease was up in December. When I realized that time was running out and I needed to take action and find a company that I could trust to help run the sale, my husband felt like he could do it all, but I knew deep in my heart that he could not. I became very frustrated and I didn’t really know what to do. On a Friday night I was sitting in my office feeling sorry for myself, and I got a call from a guy by the name of Tom Liddell out of nowhere. I didn’t know him from Adam, except he was with Planned Furniture Promotions. He really was a nice person, and listened to what I had to say. Next thing you know he was in our store that very next Monday, three days later, to talk to me about running a sale.

Unlike most companies, he looked at the store, he evaluated the inventory, and he told me what he thought his company could do from a profitable point of view in running a sale with our store. He was very much figure oriented. He was very personable, and he made me comfortable with what he said. Most importantly, his company would buy into the proposition of running a sale with all of the other companies. I had to put my money up front and gamble. I would have to let other companies use my money to buy inventory to put into my store to run the sale. At this point in my life, I couldn’t afford to take the risk. Planned Furniture Promotions bought into the proposition, and of course with my family furniture position and our reputation in Galveston County in the industry, we didn’t feel like it would be much of a risk. So, I decided to go with Planned Furniture Promotions. They came into my store. They were very orderly. They took an inventory that we agreed upon. They couldn’t believe the quality level of furniture they were going to sell. My manager was the very best in the industry. I would go to work with him on a day to day basis on any day of the week in any city in the United States.

That’s how much I respect the person that did my sale. As it turns out, the sale ran, they got organized in October, and then they got their people in place, and then probably Thanksgiving weekend is when we started the going out of business sale. We did that because we could get 30% more interest in the sale in going out of business than we could in store closing. So, the sale started, and it continued to crank. I’ve never seen anything like it in my life. I could not believe that people in Galveston and surrounding counties would come out to something like this, but they did. They continued to support the sale for five months. Everything in the showroom was sold. Everything that they brought in was sold. I cannot tell you enough how honest they are, and how true to their word they are when they told me they’d leave me with a broom swept store and a broom swept showroom, that it was exactly as they said.

If I ever had to do it again, knock on wood, I would call Planned Furniture Promotions. I think when it’s all said and done, with what everyone promises and all the commitments that are made, they the number one company to run any kind of a sale like this. This is their specialty and their expertise. They did 150% of everything they promised. Because of their ability to run a professional sale, it gave me the capability of taking some time off so that I could start up my smaller business. I am continuing on with our family furniture tradition and opening a 7,500 square foot furniture boutique in Houston, closer to where I want to be, closer to where the action is financially and economically and closer to my customers that would drive all the way to Dickinson to get a little piece of Sussan Fine Furniture.

My new name is J. Sussan Interiors, and if anyone cares to call me for a reference, I’d be very happy to give them one. I would definitely recommend Planned Furniture Promotions to anyone wanting to close down a business of a substantial scale. They don’t pick just anybody to get into partnership with. You know, they look at the whole financial situation, they look at your inventory dollars, and they look at what the sale can do for everybody. I feel very honored that they agreed to take on my project.


 

JACK BURKE, LEO BURKE FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Jack Burke, Leo Burke Furniture

This is Jack Burke, with Leo Burke Furniture in Richmond, VA. We’ve got a high end furniture store that we’ve had since 1958. We recently concluded a going out of business sale that we partnered up with PFP on, and it was a wonderful experience. We had used other companies in the past for high impact sales, and upon further review it became increasingly clear that we made the right decision using PFP.

We had gotten to this point by certainly analyzing the ugh………..it was no mystery………it was a down cycle………..but we were also looking at trends as we were moving forward here in this industry, and decided that going forward with the business was probably not the best thing to do. We did our due diligence, and talked to several companies that handle these kind of sales, and after speaking with them, decided that PFP’s business plan was the certainly the best way to handle an event like this.

As we moved through the sale and at the conclusion of the sale, I feel like we definitely made the right choice. I would be delighted to speak with anybody that’s considering closing their furniture store, and giving them more details about our experience and why I think PFP has the best business plan.

I feel like PFP delivered on everything they promised. It was a wonderful experience. We can certainly look everybody in the eye in the community. They left the store broom cleaned just like they said they would. It was a professional operation from start to finish.


 

HARRY SAMUELS, SAMUELS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Harry Samuels, Samuels Furniture & Interiors

I am Harry Samuels President of Samuels Furniture in Memphis Tennessee. We are a 94 year old company and the economy got to our business in a big way. We are in the medium to high end. The builders quite building the empty rooms to fill so our volume went down and I had to get rid of some expense so I hired Planned Furniture Promotions to close my bigger store. It was a 30,000 square foot store. When they came in I had a really good positive experience with them. Both with the Executives that showed me the plan and the Manager that implemented it and the sale went on and I think we ended up having a very good sale. I had one other Company do it before and I was not pleased, it was not a good sale. It was ….it was a re merchandising sale. We have a very loyal customer basis the store would that’s been in the community for 94 years. I was very pleased with the way the sale went we didn’t get but maybe one or two customers that questioned the motive operation but the Manager here was very quick to offer their money back and pick up the goods. That is just the way we having been doing business for years and years and that’s the way it continued.

They definitely met my expectations, they maintained the Samuels name in the community and I didn’t have any complaints from any of my customers and the sale actually went very, very smoothly, more smoothly than I ever thought it would. I would recommend Planned Furniture Promotions to anybody, I would be glad to talk to them about it and give them a good recommendation.


 

MARVIN SHERMAN, LIBERTY FURNITURE COMPANY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Marvin Sherman, Liberty Furniture Company

My name is Marvin Sherman, and I’m the president and owner of Liberty Furniture Company in Jacksonville, FL. We’ve been in business for eighty-seven years, and I’ve been with the company for sixty of those years.

We have always handled good quality furniture and treated our customers well. We needed to, with the economy as bad as it’s been, find someone to help us run a sale to close down our business, and we interviewed several companies. We were recommended about a company called Planned Furniture Promotions. A gentleman named Roy Hester, who is vice president of the company, came and proposed to us what they would do, how they would do, and how the sale would proceed. We were very impressed with the presentation, and we checked his reputation and found it to be just as promised. So, we selected them to run a sale and they set up a plan we thought was very interesting. They knew what kind of business we had done in the past, and Mr. Hester was very confident in the fact that they would be able to meet the highest numbers we’d ever done in the past as far as with the sale, and I’ll tell you they did exactly as promised.

They had wonderful people. They brought in people, they did the advertising, they had the sales people there, and they had the systems and everything. We were very, very pleased with what the results were. They had given us scenarios about how much business we could expect to do. At the beginning we were a little shaky about whether they would do it or not. They not only did what they proposed, they exceeded what they proposed, and did more business than anyone had expected.

We were concerned and wanted to make sure that our good name and our good reputation would not be tarnished with the sale that we ran, and we can tell anybody that is the case. We can face anybody in our city and our area and say to them, “We did what was right. You got your furniture, and you were treated fair and right, and we know you’ll be happy.”

Everywhere I’ve been since the sale is over, people have expressed the fact that they are sorry we are out of business now, and that they’ve enjoyed doing business for all these years with us. We wanted to make sure that our good name and our reputation would not be tarnished with the treatment of our customers during the sale, and I’m happy to say that is the case.

We’d be very happy to talk to anyone who would like to ask about our experience and recommend them. They were outstanding people. They treated our customers very fairly. We had customers who were very pleased, and we are very satisfied with the results. We’re happy to recommend Planned Furniture Promotions and Mr. Roy Hester and his company to anyone who’s interested and has need for such an event.

Thank you very much.


 

GINA BRUNO-DUNN, BRUNO’S HOME FURNISHING TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Gina Bruno-Dunn, Bruno’s Home Furnishing

My name is Gina Bruno Dunn. I am from Oklahoma City. Our store is called Bruno’s Home Furnishing. We are a sixty year old furniture store, family owned, third generation. My father was still involved in the business at the age of 86. We suffered in economic times. We had our record year in 2007 and this being 2010, we decided we needed to close the doors.

We are leading ourselves into bankruptcy because of a rough time. Someone recommended PFP. I called and contacted them. They called me back within an hour. It was incredible what they could offer us to save our building and our name and reputation. They came in and paid off our bank and protected us from creditors. PFP fulfilled everything we’d asked them to help us with: to help us with the bank, help us with our back ordered customers, and help us keep the reputation of the name with closing the business. They far exceeded all of those things. Not only did they preserve our name, but the community respected our closing.

Most of the people who came into our going out of business sale actually congratulated us on our sixty years and were very thankful that we were in this community. I don’t think this would have happened if we hadn’t found PFP, because we would have left on a bad note due to the money we owed to people and vendors. It was really nice to find a company like PFP. I would say that I would highly recommend PFP. Is it an easy road? No, but it was the best thing that could have ever happened to our store after sixty years of business so that we could leave on a great note in our community.

I really appreciate everything they did.


 

FRANK BRUNO, BRUNOS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Frank Bruno, Bruno’s Furniture & Accessories

Hello my name is Frank Bruno of Bruno’s Home Furnishings at 3704 Northwestern in Oklahoma City. I was in business 60 years and the furniture sales dropped off and so we were actually losing money when we called them. We had gotten into liabilities that exceeded our capital….. assets so we needed some help some ways and that why we called them. Why did we call PFP because it looked like they were more experienced than the other company we were dealing with. It would be a better company to bring in. They worked real hard I couldn’t believe how hard they worked. They pulled us out of bankruptcy I guess you might say we didn’t have to declare bankruptcy. We got our bills paid anyway that was a good feeling.


 

SAM KROUNGOLD, PROPPER BROTHERS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Sam Kroungold, Propper Brothers Furniture

My name is Sam Kroungold, formerly President of Propper Brothers Furniture in Manayunk, Pennsylvania. Propper Brothers was in existence beginning in 1888, yes 1888, and after 122 years of wonderful life in the furniture world, I made the difficult, yet correct decision to close the stores and move on to a different chapter in the life of mine and my family’s, and for the real estate that has housed Propper Brother Furniture since the beginning. I interviewed many different companies and people who are in the line of work that PFP is in. You know, just as with all relationships, you hit is off with some and you don’t with others, and some people you kind of click and enjoy speaking with them, and have confidence and a level of trust.

When I initially met with Tom Liddell, we established some sort of a camaraderie relationship. I trusted Tom, and I had a level of confidence in his representation of what PFP did as a business and what I could expect from them in terms of their level of performance and professionalism. They outperformed themselves in just about every area. They represented me, myself, my company in a manner that I would have expected had I been running the show.

The manager of the sale was phenomenal. He came in, he assessed the situation, he took over, he made me feel at ease, and he ran a wonderful event. I have already recommended PFP to two other retail establishments who have actually reached out to me and inquired about my experience and who I would recommend to run sales for them.


 

DOUG FISHER, DRINNIN'S HOME FURNISHINGS TESTIMONIAL

TL – Doug Fisher, Tom Liddell with Planned Furniture Promotions here. And we would like to have your input, from the heart, what your experience with PFP is.

DF – Well, I had an Ethan Allen store in Wichita, Kansas, and I contacted Roy Hester. We talked and about two years later, three years later I contacted Roy again and we decided that we were going to liquidate our store in Wichita, Kansas, our Ethan Allen operation there. And Roy flew in, talked to us and we decided that that was the best thing for us to do, to maximize our return on our inventory and also work with a professional sales staff. We had Harvey Williams, that conducted our sale, and Harvey is the ultimate professional. He did a great job, worked seven days a week, he was there all the time, I knew every day where we were with the numbers and the sales, possibility [profitability?] of the sale, and all our costs, and it was truly an easy experience and I really enjoyed working with Harvey and again with PFP in closing out our store in Wichita. And we had a great success and we had a great auction at the end of the sale and everybody came out a winner. So, it was a great deal for Kay [?] and myself, and I think it was a good deal for any dealer to look at what PFP can do for them in the future of closing out their business in the most professional fashion that they can. So…

TL – A quick question. Can you tell us how the sale performed compared to your original expectations?

DF – Well, the sale, we got about 2-1/2 times our annual volume during our sale. And the profitability was very good. We, Harvey was able to maintain a high profit on all of the art goods and the augments to goods and that really helped us paying off our debts and getting out from under the burdens of the financial structure that we had set up. That’s what I have to say about PFP.

TL – Well that’s great, and thank you so much for taking the time to talk to us.


 

FRANK SCHOFIELD, SCHOFIELD’S DREXEL HERITAGE AND SCHOFIELD’S FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Frank Schofield, Schofield’s Drexel Heritage and Schofield’s Furniture,

FS= Frank Schofield, of Schofield’s Furniture

RH=Roy Hester of Planned Furniture Promotions

FS – Good morning!

RH – Good morning Frank, Roy Hester. Well, in your own words, would you mind telling us what your experience with Planned Furniture Promotions was?

FS – Yes.

RH – I’ll be quiet and turn it over to you. We want to hear what we’ve done for Frank Schofield and Schofield’s. Or what Planned Furniture Promotions has meant to you.

FS – Yeah, well, we, well we just hooked up with them when we moved from Expo, when we closed out Drexel Heritage and Schofield’s on Expo and moved to Town and Country. OK, well, we used the firm in, I can’t remember the years, but we were very happy with them and we moved the business to Town and Country in Sacramento and we were there for over 10 years. And then I had the mishaps of having eye problems that affected my sight and I wasn’t able to watch the business and we decided that because of my health it’s time to close it up. So we phoned Mark Bannon who we worked with approximately 10-plus years earlier and he got us all set up and assigned Harvey to us and came in and did an inventory and we had no question, we didn’t shop around, because we’d had previous experience and in the meantime we had run a couple of inventory reduction sales that we had professional people come in and do, and, but that particular firm used…well in inventory reduction, there was no outside money or anything, it was just inventory, but when they do a going-out-of-business sale they useyourmoney, and Furniture Planned Promotions [sic] usestheirmoney, and so we weren’t interested in anyone like that, and we were so successful with Furniture Planned Promotions [sic] and what they did for us when we …. the one store and moved, that it was set in our minds from the beginning that there wouldn’t be anyone else. And they came in and I would say it would be between 60 and 90 days, took over the running of the business, and there was no other inventory used but ours and then when our inventory was way down they had completely gone through the Schofield customer list and they started their promotion. The final figures were roughly $7.3 million and we had a very handsome profit in the share of that. It’s something that if we’d try to do on our own, we’d have sold maybe a million, a million and a half and then we’d end up with the rest of the inventory we didn’t know what to do with. And it was just tremendously successful when it was all over, the fact that they don’t buy anything that aren’t in sets and everything. I only had $23,000 worth of inventory left, which is absolutely nothing compared to what we’d had if we’d tried to do it ourselves or hired one of these companies that go out and buy with your money and everything. To me, there’s just no question who to use. I mean, if you have no investment other than your name and your reputation, you’re going out of business, somebody else is carrying the ball for you, it’s just that simple. It was just a tremendously successful event.


 

HAL BAHLINGER, KORNMEYER’S FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Hal Bahlinger, Kornmeyer’s Furniture

Having been in the business for over fifty years, operating a company that had been in business one hundred and twenty-seven years, it was a very scary thing for us to approach what we had to do, and that was to completely sell the business out. After shopping I think three or four prospective people to work with, we finally wound up with [PFP]. The first four weeks to five weeks, I really was walking around there in awe, and very skeptical of everything. Then, I started doing some checks and balances to see if PFP was living up the their honesty and expectations, and everywhere I went I found nothing but a fair and very honest group of people working from top to bottom. They just bent over backwards at every chance they could to keep me aware of what was going on and why it was going on and what they projected and what they planned to do.

Bottom line, I remember they said in the beginning, we should realize around $750,000 went to Kornmeyer’s. I think they exceeded that by a little bit, and exceeded that more than that I think…I can’t remember all the numbers. Anyway, the whole thing with when PFP came in and said they’d give us a broom swept, clean building…when you really break that down to what it really means, it’s hard to conceive, but I was there to the bitter end, to the last auction, and it’s amazing how well and how smooth everything went. I had no problems at all. They did better than expectations. Even up against LSU football on Saturday night and afternoons, it really threw the sale off, but PFP made up for those losses there toward end.

We were most concerned about the family reputation, since we’d been in business for one hundred and twenty-seven years. If PFP were to put any shame to our family name, the Bahlinger name.and the Kornmeyer name in the community because it had built such a reputation. I was worried that after the sale, after PFP was gone, that there would be an aftershock. I have not had the first call or the fist complaint about how the sale was conducted, which I think is a real credit to PFP.


 

CARRIAGE HOUSE FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Steve Fritts, Carriage House Furniture Incorporated

We have been in business in that location since August of 1975. We had come to the point where we had an opportunity to sell our position in our lease of our building. I had done some research in-- I talked to Planned Furniture Promotions before, and that felt like they were my best ticket as far as what we needed completed in a very short period of time for a going out of business sale.

My experience with my Planned Furniture Promotions sale was extremely pleasant. They were professional. They were dedicated. They were sincere to our employees and to our customers. It couldn't have been a more positive experience as far as I'm concerned dealing with a going-out-of-business sale. They just truly surpassed my expectations and we were able to close a business we had been in for 43 years. We were able to close it and get out of the building in 32 days.

The people at Planned Furniture Promotions were incredibly loyal to the business. They were sensitive to our employees. They were considerate and professional to our customers.

We exited with our reputation not only intact but held high. You couldn't have asked for a better ending as far as I'm concerned. I would absolutely recommend PFP to any retailer that is looking to do a special event. These people know what they're doing.

They're professionals, they're efficient, and they're dedicated to serving the retailers. Without a doubt, I would have nothing but good things to say about PFP.


 

LEXINGTON FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what wouldyou say?

Hugh James, Lexington Furniture Company

My name is Hugh James. I’m with Lexington Furniture Company in Lexington, Kentucky. I decided that I was going to sell my building, which I did, and downsize my business. So this was not a going out of business sale. This was a store closing sale. A friend of mine in Louisville had closed his store and gone out of business and he recommended PFP, and we were friends and he was very well pleased with the performance of PFP.

My experience with PFP was very good. They are professional, well organized and probably the hardest working group of people that I’ve been associated with in my 43 years of being in business. The manager of PFP actually finished vacuuming the floor, my carpets today, himself. So he’s just really a top flight organized manager. Everybody from top to bottom worked extremely hard. They were all knowledgeable, professional, very personable. The sales staff was terrific. The support staff we had two ladies, they were right on point, very detail oriented, very organized. The delivery process went excellent. Everything from the warehouse delivery, sales, support, the manager, everything was just worked in tandem together. Couldn’t have been any better.

I would definitely recommend PFP. It’s been a good experience for me.

STEVEN GOLDSTEIN, GOLDSTEINS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Steven Golstein, Goldsteins Furniture Furniture

Steve Goldstein. Goldsteins Furniture and Bedding. We have locations in Hermitage PA, Niles OH and Boardman OH. We've been in business, 106 years. We decided on Planned Furniture Promotions after we reviewed that several other companies and found out from several other resources that had used them that they were probably the best fit for this kind of events for what we're wanting to do. We used them at two different times. One time, they ran a highimpact event for five of our stores, and the other time we closed one of our locations that was a little higher end-store that we had. We were separating that store from our chain of stores and they worked at that company to do that. We had real big success for them both times.

Yes, they definitely met my expectations on both events that they ran with them. It's well-planned out. The staff was good. We got three things without too many hangups, honestly. I think, they did the best they could in protecting the reputation and brand of the store during both events that anyone could expect for another company to do with holding one of those events. It's not an easy task. Yes, I would definitely recommend Planned Furniture Promotions to anyone that was going to run a store closing event. They would definitely be the choice that I would recommend. One of those companies that do. There are several out there and I've talked to four or five. They're definitely the one to go with.


 

DAVID GUSTAVSON, COLONIAL HEIGHTS FURNITURE

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

David Gustavson, Colonial Heights Furniture

I'm David Gustavson, past president of Colonial Heights Furniture located in Lancaster, Ohio where we have been in business in the same location for 70+ years. The finances of the business had gotten pretty close, and it became a little uncomfortable. The market had changed pretty dramatically from a high-end furniture to popular price merchandise.

We had considered changing the core approach to business to considering carrying more promotional products, but we had decided that that was not who the store was. Rather than changing who the store was, completely that we would close the store doors and move on to something else. The reason that we chose PFP, Planned Furniture Promotions, we had interviewed multiple companies that provide a similar service to PFP.

In reality, we found that nobody really provided the exact same level of service as PFP. They brought vastly more resources to the table than any of the competitors that we had talked to. Once we had decided to go with Planned Furniture Promotions, every sale went exactly as it was laid out by Tom Liddell, who had met us in our house, in our kitchen and talked for at least five hours about how everything would work. Everything literally was as it was proposed.

PFP brought in managers, salespeople, delivery drivers, and they were a remarkably well-oiled machine. Everybody from the drivers, to the warehouse, to the salespeople, to the bookkeeping, everybody knew exactly what their job was. They performed without hand-holding. Honestly, [chuckles] I'd felt, if I had a team as good as the PFP team, I perhaps would've never have gone out of business. They were really remarkably good, surprisingly good. In every step of the way, my expectations had been exceeded. The impression in the community, which is a fairly small town, remained intact all the way through the sales. There was no point at which time people started questioning who Colonial Heights was. We thought like the exact same company that we had always been and our peers and our community felt well cared for.

Our existing customers felt cared for and felt it was a continuation of everything that they've already come to know about our company. In the community, there was nothing but respect and at no point did I have to hide my face. I was completely proud of what the operation was. Planned Furniture Promotions is the company that I completely would recommend to any retailer in our situation that wants to close the company and turn the page.

There were no surprises. There is nothing shocking, and there was nothing but good. The entire experience from literally the very, very beginning to the very last moment before the team rolled out of our store was as expected, [unintelligible 00:04:05] and beyond expectations. I would definitely recommend to any other retailer in a similar situation that PFP, Planned Furniture Promotions, is definitely the company to call.


 

DAVID LEWIS, WEST SIDE FOUNDRY HOME TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

David Lewis, West Side Foundry

My name is David Lewis, company is West Side Foundry, 13 years in business in Atlanta, Georgia. Initially we interviewed probably four different companies. PFP became the mainstay of what everybody was telling us could probably help us do our GOB. Even some of the competition actually recommended PFP. We interviewed and the interview went well, they were well-versed in what we needed and we moved in that direction.

With PFP, during the sale they hit the mark that we thought we would do. It basically solved the big problem with my business partner and myself after 13 years of being in business to where we wanted to take the business out and liquidate a lot of merchandise and cash out as much as we could, PFP did that for us.

PFP did help us with a lot of our special orders in terms of making sure that that customer was helped even though we were doing the GOB and the word was out that we were getting ready to do a GOB. Customers were called, produc twas delivered to the customer. We didn't leave any customer base with a bad taste in their mouth. They've done this so many times, it was kind of old hat to them. That was appreciated by my partner and myself.

I would definitely recommend PFP to somebody who has the need to go out of business or the need for a special sale just for the sole fact that they handle it from A to Z. They were definitely helpful in initially putting in capital that paid some of the vendors that needed to be paid. This in turn basically helped us solve a lot of our problems at that point in time.

I'd like to thank PFP for helping and my business partner and myself go through a traumatic time, making it a little bit easier, it was very stressful. The secure way that they do business to where our customer base, our vendors, everybody was paid off, it was very uncertain there for a while, but they definitely helped us close a chapter in our lives that was not necessarily the best. It could have been a lot worse. I thank PFP for helping us go through that.


 

GWENDOLYN LANDRY, HOMESTEAD HOUSE FURNISHINGS TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Gwendolyn (Gwin), Homestead House Furnishings

My name is Gwendolyn Landry. I was formerly the director of stores for Homestead House, Home Furnishingsin Southern Califonia, which comprised of five stores in Southem Califonia, one store in El Paso and in a ddition to thatthere were three stores in Colorado. The owner o f my company decided thatit was time to retire. When he made that decision, we as a group sat down with several promotioncompanies, and it was very quickly determined that Planned Furniture Promotions would bring to the table the right personnel and the ability to run a successfd event. What quickly showed up was that they sent =extremely talented group o f people who were prepared to work with my staff (both in store and in vrarehouse) in a way that gave the people that I helped their dignity. The expectation of the event was exceeded. I cannot speak to the professionalism o f the people involved, the ability to watch a group o f people come together in such a short amorrt o f time and create a beautiful working environment, such that the owner of my company who had beenin furniture for over fifty years...he was extremely pleased. In terms o f the financial end o f it, no one was left out. Employees had the opporlimity to make money andto continue lithe arena they were comfortable in. Certainly my managemen staffwas partneredwith the management teamthat was brought in by PFP. I was so pleased with the experience that for the past five years, I have joined the PFP management teamand can't imagine doing anything else. It allows me to stay in furniture, which is what I've been doing for thirty years, to meet incredible people, to go into situations that are less than perfect andto make thenwhole...whether it's to influence a newway o f thinking, to create an influx of a Emandal correction that needs to be made, or to simply allowpeople the dignity to bring something to an end that needs to come to an end.


 

K TOWN FURNITURE TESTIMONIAL

FM – Hello.

RH – Fred, Roy Hester. Catch you at a good time?

FM – Yes, fine, how you doing?

RH – I’m doin’ good, doin’ good. We’re trying to update our website and I wonder if we could get you just to, your words, we’re not trying to sound scripted, just in your own words, which you do better than anybody, if you were talking to another dealer what you would tell them about Planned Furniture Promotions.

FM – Right.

RH – Now, just in your own words, if you wouldn’t mind just saying a few things.

FM – We were not able to get merchandise from a manufacturer. The bank was going to foreclose on us, and our landlord was breathing down our necks for back rent. And we could not borrow any more money from the bank and we couldn’t, we had $760,000 out there that we had in deposits for customers that we couldn’t deliver the furniture. So we were in a very, very tight spot as far as being able to, and I have used PFP in the past and I felt like if they could come in, they would come to my rescue. And that’s what they did, they came in and we were able to work out a forbearance agreement with the bank, we were able to through our attorneys, work out catching our rent up to date, what we would pay, and got that satisfied, and had about six months of uninterrupted problems and we were able to satisfy every customer that we had and most of them we were able to get the merchandise in for them and we refunded very few. And if we had had to start refunding money that would have really played havoc with our, we would not have been able to have done that and we’d have had all kind of problems with our attorney general. But we were able to satisfy every customer and even to the standpoint of some of the service orders and even some of the shipments were made after the sale periods were over, because the manufacturer couldn’t ship, but we were able to do that and we were able to satisfy the bank for approximately eight months with the revenue generated from PFP’s sale. The sale personnel were very qualified and very good, worked well with our people and they ran a real tight rein on everything, and our accountant checked our books weekly and everything was in perfect order for the whole time of the sale, and it just saved us a lot of problems that we would not have been able to have done otherwise. And we have real estate now that we’re able to try to work forward in selling real estate and hope to get out of all of our problems totally. But without PFP’s sale, we would have had a real problem with foreclosure by the bank, the bank could have tied up our inventory that we had, the landlord could have also tied up our inventory, and none of our inventory was tied up and we were able to sell broom-clean with all the inventory, satisfy all the __________ orders that were out there that we had deposits on, and it made for a much healthier situation for us at the end, and we do not have angry customers, and we had people in our own towns that we would have had to face every week or every month, every time we’d go out on the street, and face them, well we kept the money [?], if it had not been for PFP. PFP enabled us to satisfy all these people and it made for a good sale and we did $5 million counting the rugs in the five-month period. And so, it was run very well, their personnel were strong and their sales people were strong and some of our people made more money during this period of time than they had been making for a long time. So, they, we had several that did extremely well during the sale, working on the floor under PFP.

RH – In the past, you used another promotional sales firm. How would you compare the two, or can you make a comment on that, just as you would say it?

FM – There’s no comparison in another firm that we used for a sale of closing one of our stores. The bookkeeping was superior, the sales staff was superior and the overall management was superior with PFP compared to the other company we’d used.


 

TOM HENDRIX, HENCO FURNITURE & HOME CENTER TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Tom Hendrix, Henco Furniture & Home Center

I am Tom Hendrix with Henco Incorporated in Selmer, TN. We just closed our store after 15 years in business. When I turned 80 I couldn’t believe that I was 80 years old but the clock said yes. I told my wife that I wanted between 80 and 90 to be the best years of our life and I have always known that I would write a book on my 55 years of entrepreneurship. I had this store and the children are very, very successful and they certainly didn’t want the store so I decided to close it, live the life that I felt like we ought to live between 80 and 90 and writing my book and make it successful.

So then we thought how can we go about that? I had known Tom Liddell for some time, so I called Tom and asked him to come and visit. Now that thing that was so important to me – we had developed an incredible reputation here in this store and I didn’t want to tarnish my reputation with the closing of my store and I really hammered that home to Tom but I found out he had as strong of feelings about it as I did.

I was just amazed at the talent of the people running this closeout store operation. It was fun for the people and we closed it out and it was a broom swept building at the end of the day. We went with PFP because I felt comfortable with their philosophy and it matched up with mine. I know there are good companies out there that close stores but I would certainly recommend PFP because I think there people of integrity and they certainly have the practice of closing stores successfully.


 

BILL BACON, BACON’S FURNITURE COMPANY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another  retailer called you to ask about what Planned Furniture Promotions did to assist them, what would  you say?

Bill Bacon, the President of Bacon’s Furniture in Port Charlotte in Sarasota, FL

This is Bill Bacon, the President of Bacon’s Furniture in Port Charlotte in Sarasota, FL. We’ve been in business since 1977. One of our major stores in Sarasota, FL that the property was bought out from under us basically, and we decided that we had to liquidate that store, because we own all of our property.

In choosing who to do business with, we decided to investigate several different companies, because there are a lot of them out there, and we came to the conclusion that PFP had the right types of people to run our program, because we were going to continue to stay in business in the area, just in a smaller location, and because of that reputation and the quality of the people, we picked them over some of the others.

The reason we picked PFP is first of all, their management flew down and met with me. They had a grasp and the understanding of what I was going through with the decision to liquidate a store, and I felt like they understood it better than most of the others we interviewed. They really had a concern about keeping our reputation intact, and that was very important to me.

The other thing that was important to me was the financial soundness of the company I was dealing with, and PFP certainly is strong financially, and that was a concern for me, and I felt like they overcame that with the information that they gave me.

The length of the sale was for 5 ½ months. The first part of the sale was basically a selling type of environment before we could do the liquidation at the end. The end results were basically we were able to convert our inventory to cash. PFP met my expectations. I felt like I came out of the program, and with all of the liquidation, all of the complexities of a liquidation, and we ended up making profit on it, which is very important to me, as well as liquidating our inventory.

In general, it would have been difficult for me to do this sale, since I have other stores that I have to operate at the same time, so I would highly recommend PFP, because they did what they said. As painful as it is to close a store, and try and liquidate it and get it correct, you know, they did everything they said they would do.


 

LEN BURKE, KLAUSSNER HOME FURNISHING TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

My name is Len Burke with Klaussner Home Furnishings, Vice President of marketing and overseer of our retail store. This summer, we received a notice from our landlord that they were exercising an option… and they were terminating our lease. They gave us a fairly short notice. Knowing PFP, as we have for many years, we contacted them to conduct the store closing sale for us.

We were given a very tight window that we had to be able to vacate the building. PFP came in, and had a team there in a matter of about forty-eight hours. They assessed the situation, formulated a plan on site, and executed it very, very quickly. Therefore, they didn’t put any responsibility back on us, which is what we wanted.

The sale was very successful. It actually exceeded our expectations. It was very professional and (they were) very conscientious about our existing customers. CJ, the manager, just went over and above anything we could expect on protecting our name and our customer. On the due date that we had to vacate the building, we showed up, walked through a broom swept, clean building with the landlord, and turned the key over to him. We couldn’t have asked for anything better.

I would recommend PFP to anyone who’s considering a store closing or any type of sale. These guys will come in, treat you right, take care of your customers, and really, at the end of the day…protect your best interests.


 

CHIP MISKELLY, STACK FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Chip Miskelly, Stacks Furniture

We went into Birmingham with a new concept at a very tough time economically. While we thought that we had timed the economy getting better, actually it deteriorated while we were opening our business and continued to get worse. So, our timing was not very good. We found ourselves in a situation where we needed some help liquidating our inventory. We were able to interview several companies, and came up with what we felt was the best choice for us, and that was PFP. We chose PFP based on their reputation of being one of the very best promotional companies in our industry. PFP worked very hard to accomplish our goals, and in many cases, went above and beyond what they had to do. They did a good job, I would say, of getting some very excellent buys within our industry, and then that way they were able to keep our margins very, very high. We had one of the best managers in David Junior that I could ever hope to have. We had a very good relationship there with him. He worked tirelessly to perform the task at hand, and had some very key people with him. PFP is a company that I would recommend to anyone, because I don’t think there’s anyone out there that does a better job than them and what they do. They’ve been in the business fifty years. They understand how to liquidate inventory and how to promote, and they do a very good job…probably the best of anybody within the furniture industry.


 

ROY HESTER, ETHAN ALLEN STORE TESTIMONIAL

This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Roy Hester, Ethan Allen Store

I had an Ethan Allen Store in Wichita, Kansas, our Ethan Allen operation there. I contacted Roy Hester, and we talked. Two or three years later I contacted Roy again, and we decided that we were going to liquidate our store in Wichita, Kansas, our Ethan Allen operation there. Roy flew in and talked to us, and we decided that was the best thing for us to do to maximize the return on our inventory, and also work with a professional sales staff.

We had Harvey Williams who conducted our sale. Harvey is the ultimate professional. He did a great job, worked seven days a week, and was there all the time. I knew every day where we were with the numbers and the sales, the responsibility of the sale, and all our costs. It was truly an easy experience. I really enjoyed working with Harvey and with PFP in closing out our store in Wichita.

We had great success and a great auction at the end of the sale. Everybody came out a winner. It was a great deal for …….and myself. I think it’s a good deal for any dealer to look at what PFP can do for them in the future of closing out their business in the most professional fashion that they can.

We did about two and a half times our annual volume during our sale. The profitability was very good. Harvey was able to maintain a high profit on all of our goods. That really helped us in paying off our debts and getting out from under the burdens of the financial structure that we had set up.


 

NICOLE HILTON, FURNITURE WAREHOUSE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Nicole Hilton, COO, Riddle Services, Inc., DBA Furniture Warehouse on “Road Redwood”, Salt Lake City, UT

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would they say?

My name is Nicole Hilton. I am COO of the Furniture Warehouse in Taylorsville, Utah, a family business that has been open for thirty-seven years. Recently due to road construction and the downturn of the economy we decided to close our location and interviewed five different companies to come and handle that project. Over a period of fourteen months, the only company that we felt comfortable with was PFP through Tom Liddell. We went ahead and decided to move forward with that as we have signed the contract and gone through the phases, not only has everything that Tom promised or sold us as a feature that PFP provided been fulfilled 100%, but they definitely also exceeded our expectations.

We’re in the final stages, the last six days of the sale, and everyday has been a pleasure…from the sales crew to the TO’s, the accounting department, especially the manager. Rob Rosenberg has done a wonderful job and made this experience a pleasurable one. We would definitely refer anyone and have referred everyone in my area in our buying group and those that are affiliated with the furniture industry that I’m friends. If they ever decide to close their stores they should definitely call PFP.

I’m very grateful for the professionalism and how everything has been handled from start to finish. I’m very grateful that the experience has been positive and also a learning experience…learning different ways of being in the furniture industry and doing things has been educational as well.

One of the best features that the salesman who were brought on our sales floor had was not only their professionalism with the customers, but the way that they handled our name talking to customers and the respect, so that we were able to go out not only with the reputation we had, but even in the last five or six months of the sale, every customer that came in during our going out of business sale was handled with the same family, warmth, consideration, community environment that we’ve had for the last thirty-seven years. Each salesperson that has been on the floor has brought that feeling every single day. There hasn’t been a day that I have been disappointed or regretted or embarrassed that we were running the sale. In fact I think they even went above and beyond, and did more than even I would have done just to protect the name and our reputation as a family in the local community. I’m very grateful for that.


 

GRANT RIDDLE, FURNITURE WAREHOUSE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Grant Riddle, Riddle Services, Inc., DBA Furniture Warehouse on “Road Redwood”, Salt Lake City, UT

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

My name is Grant Riddle. I’m part of the family business here in Taylorsville, Utah. Our store is Furniture Warehouse. We’ve been well known for our tagline of Furniture Warehouse on Road Redwood (in Salt Lake City). My dad started the company about thirty-six years ago. He started it buying and selling used furniture. It basically evolved over the years. So about ten years ago we went from a little Mom and Pop store to a one hundred and thirty thousand square foot store where we were actually the largest furniture showroom in the state of Utah.

Things were going great all up until 2008 until somebody turned off the light switch, and the economy basically collapsed on us. From March of 2008 to April of 2008, we had about an 80% decrease in sales. So, we’ve been fighting the (fight) ….  for the last four years trying to survive, trying to cut back, and basically got an opportunity to get out of our obligations. We took that opportunity. As conversations evolved with Tom from PFP, we went from a store closing sale to realizing that we really needed to maximize our opportunity and do the unfortunate GOB to reach the obligations that basically had that we owned our bank and walk away with a clean slate.

One of the reasons that we called PFP was obviously to get rid of those obligations and walk away with a clean conscience and zero debt. One of the main reasons we ended up going with them is because we shopped around and called a lot of people. It was a long process. We took a year basically to make the right decision. We couldn’t be happier with our choice of PFP.

We’ve had experiences with other companies in the past. We’ve seen how they’ve operated. We’ve seen the employees that they’ve brought in, and comparing it with what PFP has done, I can’t even express in words the difference. It’s a night and day difference. That goes anywhere from Rob Rosenberg, our sales manager, who I can’t say enough of. I really do feel a dear friendship and what he’s done for my family. I don’t want to get too emotional here, but yeah, it’s been amazing. The people they’ve brought in, even the employees from the warehouse to sales people, I’ve just been really impressed. It’s always, “You alright?”, “You doing okay?”. This is not an easy thing to do to shut down a store after thirty-six years.  I’ve been very, very impressed. I’ve been doing this for thirty-six years and it’s hard to find good people. It’s hard to find good sales people, good sales managers, and good warehouse people. I haven’t been disappointed by any of their employees that they’ve brought to our store.

As far as protecting our name, they’ve done a great job. One of the great things that for the first two months of the sale we had people come in the store and just say, “You know, it was really nice to hear you guys on tv.”

My dad and I come out and just say thank you for the business. They’ve done a great job. Got to be honest, they’ve done a better job treating the customers with respect than even myself. ……some emotional battles with some of these customers that want some ridiculous offers, I tend to lose my temper more than the employees of PFP. I can’t say enough about the team that we had here. We feel extremely lucky and blessed with the group that came in and ran our sale.

Would I recommend PFP? That’s really not a question that needs to be asked. There’s no question that I’d recommend them to a family member or a dear friend, let alone a stranger.


 

MICHAEL MAZER, MAZER DISCOUNT HOME CENTERS TESTIMONIAL

This is a transcription of an audio testimonial given by….

Michael Mazer, Mazer’s Furniture & Appliance Superstore, Birmingham (Homewood), AL

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

I’m Michael Mazer, President of Mazer Discount Home Centers. I’m the third generation of a family business and I took the family into the furniture and appliance business away from building supplies, flooring, and kitchens. We got hurt by the economy is our story. While I added the furniture and appliances, the building supply business just turned to nothing during the downturn and the furniture and appliance could not support that much overhead. So, we needed help.

Planned Furniture Promotions had an excellent reputation. We worked with Tom Liddell, who did a wonderful job and contracted with them.

It was a very successful sale. The program, the people that they sent in, the marketing that they did, and the outcome all exceeded my expectations.

I highly recommend them to anyone in a similar position needing services from a company such as theirs.


 

BRENDA HALE, HOME COMFORT FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Brenda Hale:

My name is Brenda Hale, and I was a long-term employee of Home Comfort Furniture in the Raleigh, Durham, Cary, North Carolina area. When I learned that the owners were going to retire and close the stores, I was saddened but I'm happy for them. When we heard about PFP coming to close the stores, my expectations were very frankly not high. I've visited other stores going through the process and I feared that our company with our award-winning customer service and product quality would be lost. Instead, I found the sales staff, warehouse crew, and management professional, energetic, efficient, friendly, and thorough. They were great about training me to new processes. I'm happy to say that many of those wonderful co-workers will remain friends of mine. I'm even considering becoming part of the PFP team and doing sales with them. I would highly recommend PFP to any company planning a highest impact event. You won't be disappointed with the results.


 

JOHN GUNTER, HOME COMFORT FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by John Gunter: My name's John Gunter, I'm president of Home Comfort Furniture in Raleigh, North Carolina. We have or had four stores in the Raleigh Research Triangle area here in North Carolina. I've been in business, for 32 years and going in to our 33rd year when we began the going out of business event.  I chose Planned Furniture Promotions because some 17 years ago when I wanted to close a store that we had in Wilmington in North Carolina that had been operating for about five years. I wanted to exit the Wilmington market and actually lease the building to another furniture retailer in the Wilmington area.  I asked my dad, Gene Gunter, who at the time was president of Broyhill Furniture, for some suggestions about how to accomplish that. My dad suggested that I call Roy Hester of Planned Furniture Promotions and that they were good people and would do a very good job of helping me close the Wilmington location. Some 17, 18 years ago I did just that, Roy came to the Wilmington and met at the store with the outline and a pro forma (of) what to expect and what would take place. I gave them the key and they professionally managed the closing of that location. I was very pleased with what Planned Furniture Promotions and their staff accomplished in Wilmington some years ago. 

In the fall of 2016 I'd come to the point where I wanted to retire from the retail furniture business and picked up the phone once again and called Roy of Planned Furniture Promotions. Roy and Tom Liddell came to Raleigh, we sat down and they asked me what were my goals, what I want to accomplish during the event and I told them that I wanted to retire. Our business at the time was very good, it was not a distressed situation but I just reached the point where it was personally a time for me to retire. 

I wanted to protect the name of Home Comfort Furniture in our market to do right by not only our employees and all our customers in a very organized, professional way wind down the business that we'd spent 32 years building. PFP team arrived in Raleigh the end of June they showed up at personally and told all of our employees in a group meeting what was going to take place, introduced Roy Hester to our employees as one of the principals of Planned Furniture Promotions or their professional sales promotion specialists, professionals. They are going to help us close the stores and in the going out of business sale. 

With Roy and with staff from PFP with their help we spent July and August operating business as usual in a concert with their people and our people came together as one team over that period time as we conducted business almost as usual while we prepared for the final 90 day push and the going out of business event. Then right after Labor Day we began the sale, the going out of business sale. It ended in the first half of December of 2017. From the day the PFP people and their PFP team arrived I was impressed with the professionalism, how well they worked with all of our long term employees. 

Were able, over that preparatory period, of July and August to develop a teamwork approach to the task at hand. Much to my surprise and I was very gratified. A lot of our people, once they were told what was going to take place, were able to meet that Planned Furniture Promotions team, they felt comfortable in what had been outlined to them as what was going to take place and most of them stayed, worked hand in hand with the team members there that were brought in to help with the sale. 

We had excellent results. We were very pleased. In summary, I'd like to thank Planned Furnish Promotions and all of their team members, for professionally managing our going out of business sale as I retired from the furniture business. They were professional. 

They were courteous to our employees. They were very courteous to customers, and developed an excellent relationship with both the customers and employees. Their experience in the furniture business and in running this type of high impact promotion was crucial to the success of our event. I'm very pleased with the outcome of our going out of business retirement event.  I would feel very comfortable in recommending to anyone looking to engage Planned Furnish Promotions, PFP, in any high impact event. They're professional. They do what they say they're going to do. They're trustworthy. I feel very confident that if engaged, they will perform and that the client, the retailer, will be very happy at the end of the day.


 

GRANT LOOSIER, ASHLEY HOMESTORE TRANSCRIPTION

This is a transcription of an audio testimonial given by….

Grant Loosier, Ashley Furniture Home Store, GA

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

My name is Grant Loosier, and I had an Ashley Homestore back in 2000, and did not perform well. Planned Furniture Promotions came in and ran a sale for me, and they were very professional, ethical people. They did a very good job.

During the sale, they helped me with some debt issues that I needed to try to resolve. They’re a very good company to work with. I was very impressed with them, and what they did for me and my company. I would recommend them to anyone in the industry that needs a good, professional company to come in and perform a sale with a lot of strengths behind them and some very intelligent people that actually run that company.

They know the business as well as anyone knows the business. I would recommend them to anyone out there who is looking for someone to run a sale whether it be a cash raising event or a closing event. Either one, they’re very good people to work with and will do

well whomever that they perform for.


 

IAN LIPTON, NATHAN’S FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Ian Lipton, Nathan’s Furniture, Pottsville, PA

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

I’m Ian Lipton, from Nathan’s Furniture, and eighty-three year old company that was lucky enough to find Planned Furniture Promotions to close our Pottsville location, ultimately to create a new format for our Pottsville store.

We started with expectations that we might achieve reasonable results, and in fact Planned Furniture Promotions suggested to us that they couldn’t give us a number, but when the sixty day sale was over, Planned Furniture Promotions produced one and half times our expectations for the sales volume. Better yet, they achieved a 12% profit margin, of which we were lucky enough to of course share in that profit. I’m extremely pleased with the results we achieved. I had used (twenty-eight years earlier) another company and it was wholly unsuccessful. I’m grateful to all the team at PFP that helped us achieve really some incredible results in an economy that is at the very least…difficult.


 

JAY STEINBACK, ROTHMAN FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Jay Steinback:

Jay Steinback president and CEO of Art Van Furniture in St. Louis, formerly Rockman Furniture Stores Incorporated. When I began to look at the shuttering of a 90-year brand with seven stores in the St Louis area, we interviewed multiple liquidation companies and judged them based on history, inventory availability, staffing availability, and just overall experience and resources. PFP was the clear leader in this field having had experience doing multiple store liquidations, many times over the past few decades and was able to show clear success rates and statistics to prove how they would be able to generate more revenue for us.

I would say during the sale it was just very nice when issues come up and there's always issues, there's always problems, there's always things that you don't anticipate for that will happen during a liquidation sale, and having a resource like PFP that was able to A, have gone through it before, and B had the resources to fill in any gaps or issues that there were quickly and easily. PFP was fantastic to work with.

They certainly were very respectful of existing staff, they were very forthcoming with me about the challenges that we would be facing during the coming months, and what I would do, what was needed to protect a legacy and have it quietly shuttered stores, and acquiring very elaborate shuttered stores, while at the same time preserving all the good faith we've created in the community.

As president and CEO of a multi-store chain dealing with numerous issues having PFP on my team during a very stressful liquidation construction period was absolutely fantastic. Tom Liddell and team were always available when needed. People on site in our stores as promised and inventory flowing as needed. That's exactly what you want is maximizing your sales during one of the best sales you'll ever do, as well as your last sale that you'll ever do.


 

DEARDEN’S FURNITURE TESTIMONIAL

Planned Furniture Promotions Transcription for Dearden’s Furniture 8 store chain in the Las Angeles area.

PFP did not conduct a traditional liquidation here, but instead, assisted the company in a straight/self liquidation. The company served the Hispanic community for nearly 100 years and was a heavily credit-based business. Ronnie Bensimon: Ronnie Bensimon with Dearden's. After many years, the shareholders decided that it was time to close the business, so we talked to a couple of people and were impressed with Planned Furniture Promotions and decided to use them. The managers that they sent out to the stores were very helpful in helping us organize the liquidation and did a good job of helping but staying out of the way also.

They really did do a great job of working with our people, working with our staff. They were very respectful and helpful to help us liquidate the business. I found we can use them as much as we wanted to use them or as little as we wanted to use, and they were helpful in all cases.

PAUL MICHAEL ROSA, ROSA’S FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Paul Michael Rosa, Operations, Rosa’s Home Stores, Buffalo, NY

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

My name is Paul Michael Rosa. We ran the delivery service from world class delivery for PFP. I thought they were very professional, they did everything they were supposed to do, and worked in a very professional manner. Everything was coordinated with myself, and Jamie Guyan … personnel for PFP. We all worked together very well.

PFP took care of the Rosa’s customers as best that they could and held up to all promised made to the customers.

I would recommend PFP to anybody that’s having difficulty with their business. It’s a clean way to exit.


 

GRANT LOOSIER, ASHLEY FURNITURE TESTIMONIAL

My name is Grant Loosier, and I had an Ashley Homestore back in 2000, and did not perform well. Planned Furniture Promotions came in and ran a sale for me, and they were very professional, ethical people. They did a very good job.

During the sale, they helped me with some debt issues that I needed to try to resolve. They’re a very good company to work with. I was very impressed with them, and what they did for me and my company. I would recommend them to anyone in the industry that needs a good, professional company to come in and perform a sale with a lot of strengths behind them and some very intelligent people that actually run that company.

They know the business as well as anyone knows the business. I would recommend them to anyone out there who is looking for someone to run a sale whether it be a cash raising event or a closing event. Either one, they’re very good people to work with and will do well whomever that they perform for.


 

GILBERT WHITT, FURNITURE FACTORY WAREHOUSE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Gilbert (Gibby) Whitt, Furniture Factory Warehouse, San Antonio, TX

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would they say?

This is Gilbert Whitt with Furniture Factory Warehouse. I’m the operations manager for a company with thirteen locations based out of South Texas, headquartered in San Antonio, Texas.

Planned Furniture Promotions was a company that we had decided to go with to help us through a time that we needed  help getting out of. They came in, from the get go, I noticed they were very professional and friendly people that worked well with myself and all my other staff. I was concerned in the beginning of how these people were going to interact with my existing staff and how they were going to be able to continue on throughout the remainder of the sale.

All my expectations were not only met, but greatly exceeded, I believe. I really thought that Planned Furniture Promotions came in and really took care of us. They really accepted everybody and gave everybody a great opportunity to continue on during the sale. They did everything the said as far as merchandise, promoting it well….just the whole operation through and through, I thought, was a class act and a well run operation.

It was clear that they had done this many, many times and for years and years. Overall, if you have to go through something like I did, I definitely would recommend them.


 

CARMEN GONZALEZ, FURNITURE FACTORY WAREHOUSE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Carmen Gonzalez, Furniture Factory Warehouse, San Antonio, TX

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Hi my name is Carmen Gonzalez, and I work at Furniture Factory Warehouse. PFP came in to help with the process of the liquidation sale. I work in the accounting department and with my experience with the PFP people coming in…they really helped to assure us and help us understand what the process was. We were kind of worried and scared as employees and as customers also…we were worried and scared of what the procedure was and how we were supposed to do things, and what was going to happen to us and everyone around us. So, PFP when they came in, they were really supportive, very helpful, very knowledgeable, they helped assure us that things were going to run smoothly, what was going to happen, the step by step. They were really nice to us, and they helped us understand the step by step. They never led us to believe that what they were saying was not going to happen. Everything they said happened as it was supposed to happen.

Every time I dealt with the accounting side of the business, it went smoothly. I didn’t have any problems with anybody. Everybody was being really helpful. I guess all the people in the admin side were professional and very prompt in their answers. I was never put aside. They always promptly answered my emails whenever I had a question, a doubt, whenever there were customers that had urgencies and questions…they were always there to help me answer the questions that I didn’t’ know how to answer or was fearful and didn’t know what to say.

I really appreciated PFP, because like I said they were very understanding and they actually helped all of us to soothe our fears because we were scared. We didn’t know what was going to happen to everybody and to the company as a whole.

I would definitely recommend them to others. There were a couple of people that I met during the sale that went above and beyond to help; to help me personally, because I was really kind of one of the last ones there. They really went above and beyond to help me understand, to keep on going, and to finish off what we needed to do.


 

DESHON HODGE, ASHYLEY HOME STORE TESTIMONIAL

This is a transcription of an audio testimonial given by…. DeShon Hodge, Ashley Furniture Home Stores (five), Raleigh, NC The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? My name’s John Hodge. I was the owner of actually five former Ashley Furniture Homestores. We were looking to switch formats from the Ashley Furniture Homestore prototype to a new prototype. We interviewed several different liquidation companies. We ended up choosing Planned Furniture Promotions, because they came across with a very professional plan. They understand the augmenting of products. They have great buyers. They got us some really good deals to augment the sale. We ran the sale for about ninety days in closing the Ashley Furniture Homestores. All of the managers were extremely professional. They did a great job. The goal at the end of the sale was to come out with enough capital to start the new venture. They succeeded and actually hit our goals. We were very pleased. I would highly recommend Planned Furniture Promotions if you are looking to liquidate a store if you’re just looking to generate a sale that will generate capital. Very professional people. 

ROYAL FURNITURE AND DESIGN AUDIO TESTIMONIAL FOR PFP

This is a transcription of an audio testimonial given by Ryan Elwell:

My name is Ryan Elwell. I'm with Royal Furniture & Design in the Florida Keys. We have been in business since 1983 and have multiple locations throughout the Keys. We chose Planned Furniture Promotions after meeting with a couple of the gentlemen at market. We were very impressed with their organization. We were in the process of building a new much larger location in Marathon, in the middle of the Keys, where our base is.

We were in the need of running a promotion for a store closing, location closing at our original building in the process to move into a larger location, which we did back in April. After meeting with two different companies at market we were most impressed with Tom Liddell and Roy Hester of Planned Furniture Promotions and felt that their company would fit our needs the best.

In the end, we were very happy with that decision, turned out that would be the correct decision. We're very happy with the promotion, and it was a huge success, allowing us to transfer to a new location within a small community, keeping our name and reputation intact and allowing us to have a very successful promotion, getting rid of old merchandise and allowing us to move into the new location, brand new and have a great grand opening.

After the success of the operation and the professionalism of everyone involved from their sales staff all the way to the executives, I would highly recommend Planned Furniture Promotions to other people in the furniture industry. If you're looking for a high impact, high-volume promotion to allow you to either move and/or store closing, I thought they were great at all aspects of that and would surely recommend them in the future. 


 

JOEL MCLEOD, TOUCH OF WOOD TESTIMONIAL

Joel McLeod: Hey, my name is Joel McLeod and I'm the owner of The Touch of Wood in Dothan, Alabama. My wife and I have owned the business for 17 years. We used PFP to run a GOB sale for us when my wife and I decided to retire. I've just recently turned 62 and somebody came in and offered us a good price for our property. We used PFP to liquidate our furniture.

The reason that I chose PFP was because Angela Edwards, who's a VP, was a very good friend of mine and she came in and we talked and it turned out to be the right thing for us to do. PFP more than met my expectations for the sale. We were able to get all our money for the inventory. Also, as far as the management group goes that came in and helped us with our sale, I would love to have had them on my payroll for the last 17 years as well as the sales force. They were great. They did a good job.

PFP treated my customers just like I would have. I still see these people in the grocery store and they're still good friends. Everything turned out very well with the sale. Very few baubles. The management group with the sale is as good as I could've expected and it just turned out to be a real good sale force.

I would highly recommend PFP to do promotions. Thank you for a great job. 


 

JOE GOLE, GOLES FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Joe Gole:

My name is Joe Gole. I'm calling from Cary, North Carolina. I've been in business with Goles Furniture Company for over 25 years. The location we closed, we've been in this location for 14 years. The reason why we were closing the store: we were quite successful in all 14 years at this location, the owner of the property who we rent it from for the last 14 years was supposedly a friend. However, he showed up one Monday morning and said that he sold the property and he wanted us out between 30 to 60 days. That was the first time we heard about even thinking about closing the location. What we did immediately was tell him 30 days was never going to happen, so we ended up with a 60-day period of time to work with and that's what we had to live with. I immediately knew some people in our industry which is one of my major suppliers of liquor and we decided to contact this gentleman and find out if he knew who was the most reputable in the industry for liquidations that had to be done in a quick and orderly manner. He came up with Roy Hester's name with PFP and from that point on, we contacted Roy and he came in a few days later and we discussed the problems we had with the shortness of time and we worked out a program that was beneficial to both of us. Within hours of his arrival, we start planning and we were able to really start everything. We hit the ground running. It was one of those deals with John who was the branch manager. He was understanding. He told me what he liked. I told him that he was the expert in closures of this type, but we discussed all the opportunities that we had and we came up with a program which ended up there. When we finished the program at 20, we were out there by October 28th, which is one day early, and everything was a good success. We sold our products and stuff without giving away. We still made a profit even though we had to reduce the prices. As far as expectations, everything was as good as it could possibly be. We could have used more time but what we did, it was far more than I expected. As I said before, with my years of experience, 25 years in the furniture business, I couldn't have done anything more myself. I best realized that with John at my side. We were able to accomplish things that no one person could do by himself. Everything was done according to what we had planned on doing and the fact was we were like I said, we were out on time and everything was done. We were happy with the results. Everything was done with the professionalism that we were known for. We were high-end furniture, therefore our customers were demanding, but they were willing to pay for something that was worth their money. As a result, we did not come off of that premise of ourselves, that you get more than your money is worth and hopefully, we did everything that made the customer happy even to ourselves. Since we've been in business, we had over 15,000 customers. Like I said, we do not sacrifice anything with the sale. 

Finally, I'd like to thank PFP for their professionalism and coming in to help us at a very sad time in our life since we were going out of something we put our heart and soul in for the last 25 years. The way they handled things, it was perfect. From Roy to John to Debra, everybody did everything they could to make our life easier and plus the fact I could have not done it without them, but most important, if I had to do it all over again, I would certainly make sure I use PFP and anybody who's in a situation like we're in, they should give them their first shot. 


 

RON DUNCAN, TUPELO FURNITURE GALLERY TESTIMONIAL

This is a transcription of an audio testimonial given by Ron:

Yes, this is Ron Duncan with Tupelo Furniture Gallery in Mobile, Alabama. We've been open under Tupelo Furniture Gallery for about nine years. One of the reasons why I chose planned furniture promotions, I've known Roy Hester for many years, just never had the opportunity to do any business with him. Everybody that I ever talked to that knew him, recommended him highly, which I trusted him anyway, seemed like a great guy and he really is. He gets the job done, that's the reason why I chose planned furniture promotion. Right now, the sale is over. I got to tell you, I'm glad I chose him. It was the right decision for me at that time.

What was going on at the store, is everything was mediocre. We were doing okay, but the mattress business is really growing. I wanted to get-- actually turn the store into a mattress store. I had to get rid of this furniture, which is tricky when you do it like that. Anyway, Lloyd and him come in at 850 tops, it didn't hurt my name, nobody got upset, we didn't have any problems, we didn't have to call the militia, nobody called the militia on us, [laughs] everything went great. It was just exactly as me and Roy, we discussed on a handshake. Man, the next thing I knew, they were down there, we filled out the paperwork, and got it done.

Man, it was just smooth as silk, I'm not kidding you. It was just great. I got the numbers that I need it, got more marks than I thought I ever would, got rid of the product I needed to get rid of, and the store reopened two days after Roy and planned furniture promotions was finished because I had everything lined up. I had new signs to go up and everything, everybody's sitting on ready, rocking on go. It worked just that away. It was absolutely-- hey, it was just fine. It was great.

I really made the right decision with them-- planned furniture promotion, that is, and Roy Hester. In the future, if they-- would I refer Lloyd Hester as planned furniture promotions? I tell you what, I would be scared to use anybody else, I really would. I don't know a lot about anybody else, I'm not putting them down, I'm just saying that these guys did what they said they would do and even more. When someone does that, you don't shop around, you take advantage of it. This is Ron Duncan signing off. 


 

MATT THRO, H AND H FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Matt Thro:

Matt Thro with H&H in Havana and H&H Furniture and Design in Tallahassee. We were a two-chain furniture store in the Tallahassee, Florida area. We've been in business since the mid 70s. We live and work in the community, so that's obviously very important to us. We selected PFP primarily for that reason. They could, one, I believe they would deliver on what they said they would. And two, they would protect the name and the reputation of my company. We are continuing with our other location in Tallahassee and therefore it was very important to us that in bringing in a company like this they would not damage our future ability to do business. Initially, Angela Edwards is a friend who I've known in the industry for a long time but interviewing former clients was the reason I chose PFP.

They gave me a good understanding that the prospectus that I was given was executable and that they do what they say they're going to do. They did take me through the processes painlessly as to be expected and exceeded my expectations as far as what the sale would do for revenue. Because of those reasons, I would definitely recommend buying Planned Furniture Promotions to any store looking to do this. There's a lot of choices out there but you don't want to go with somebody who's going to promise you the moon and not deliver. This is someone that will take you through the process. It's an organization, they'll take you through the process and do what they say they're going to do. Because of that I would definitely recommend them to any store owner. 


 

TOM AND CAROLYN CAULKINS, AIRPORT FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Tom & Carolyn Caulkins, Airport Furniture

My name is Tom Caulkins. My wife Carolyn and I had Airport Furniture in Panama City for the past 17 years, and most recently retired. We're delighted that we selected Planned Furniture Promotions to be our partner in helping us go out of business. My wife Carolyn and I selected Planned Furniture Promotions. We did talk to several of their competitors, but were most comfortable when we met with Roy Hester and Tom Liddell, They led us down the path as to how it would work, what their responsibilities would be, what ours would be as owners.

We couldn't have been happier with the choice that we made. The sale was terrific. We actually did a years' worth of business in 60 selling days. That's as good as it can get as you're trying to go out the door. My wife Carolyn and I live in the community and one of our biggest concerns we have, is that we wanted to make sure that our reputation was not soiled or tarnished on the way out the door, and Planned Furniture Promotions and their team did an exquisite job, where everything came off smooth. We left the building with our heads high.

When we decided to use Planned Furniture Promotions, we had been in the same location for the last 14 years, and had built up some inventory that was dated. I mean to tell you that the manager they brought in, Paul Roy, had that place whipped into shape in less than six days. What took me 14 years to gather, he was able to, in short order, get it in the proper fashion, and get it in to retail condition. That was really beneficial for both of us.

Carolyn and myself, Tom Caulkins would wholeheartedly recommend Planned Furniture Promotions for anyone who is looking to get out of their business, cash sale, whatever your specific needs are. Ours was retirement, and it could not have been happier. They worked like it was their business, which was important and did a years worth of business in two months and delivered strong cash flow at the bottom. I just went to Tampa and bought my wife a new Mercedes. 


 

ALBERT MITRANI, MITRANI AT HOME TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Albert Mitrani, Mitrani At Home

We own the furniture store called Mitrani At Home in Harrisburg, Pennsylvania. After being in the retail furniture business for about 12 years, because of financial and personal reasons, we've decided to close our store. We knew we couldn't do the store closing all on our own. We did not have enough staff. We did not interview many companies but we did talk to a few companies that helped stores close their businesses. The staff, the representatives at Plant Furniture Promotions gave us the confidence that they could do this in a good way for us. Especially our conversations with Angela, who had done a store closing herself a couple of years prior, gave us the confidence. She actually was a very good salesperson for Plant Furniture Promotions. I believe that store closing is a very dramatic and difficult event in any family's or business' process. One of the most important things for us, during the sale, was that every customer got treated as well as they were treated before the sale had started and I believe, overall, with PFP's help we were able to do that. Overall, looking back, I would say that there was no way we could have done it on our own and PFP was the right choice.

I don't think anybody else would have helped us in any better way. If there's a store out there that needs to close, I would say that they need help. They have to use professionals and PFP has proven that they can do this and with integrity and success.


 

KENT THOMPSON, UNCLAIMED FREIGHT FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Kent Thompson:

My name is Kent Thompson. I’ve been in the furniture business here in Pearl Mississippi as Unclaimed Freight Incorporated since 1972. Since 2007, our business began to suffer with all of the downturn in the economy. We updated our logo, changed our name around a little bit, Unclaimed Freight to Furniture Showplace by Unclaimed Freight seeking to turn things around.  We were not successful and after the first quarter of this year, being 2014, being extremely disappointing, I knew that I had to seek out somebody that could help us with liquidating my assets. I interviewed several different firms and settled on Planned Furniture Promotions due to the fact that I felt they were the best equipped and the most experienced group to lead me into a situation that I’ve never been in all of my business career. They instilled in me a good bit of confidence that they knew what they were doing.  When they took over about the middle of May, we began to work on the sale. The sale ran extremely well. It was well run and well ordered. It was a difficult time of year. Like any other sale of the furniture business, you always wish you'd done more business, but we had a very good sale. It was a profitable sale. I was particularly impressed with the young man who was the manager, Ed Hendon who had been recommended for this sale by Tom and Roy when I’ve spoken with them initially.  He was a working machine, did a wonderful job, stayed on top of things, was concerned about profits which behooves us both. I'm extremely pleased with what took place. I don't have any complaints about PFP. I’m very pleased with our relationship. They always did exactly what they said they would do and continue to do that and have a good relationship with them. I would highly recommend them to anybody who is considering this kind of life changing event.  One thing I would mention that is extremely important to me was maintaining our integrity. We've sought diligently over the years since 1972 to deal honestly and upfront with customers, and, of course, I'd heard plenty of horror stories about GOB outfits, and I was beyond pleasantly surprised. I was very, very satisfied and even more than satisfied with the way business was done, the way customers were treated. The fact of the matter is it did something for customers that I probably never would have done. I was very, very grateful for that and I think the sale was ran in an upright honest with an extreme measure of integrity. I have no complaints from that area and I think if there's anybody out there thinking about the GOP and you're concerned about that, these are the people to do business with. 


 

OWEN GILMORE, JOHNNY APPLESEED TESTIMONIAL

This is a transcription of an audio testimonial given by Owen Gilmore:

My name is Owen Gilmore. I am the CEO of Johnny Appleseed Farm. We're located about 25 miles south of Syracuse, New York. We have been in business for 30 years; 18,000-square-foot furniture retail store, catering to more upper-end business. I've been in and out of my business and my partner, my brother, after seven years found it difficult to run the business by himself. That coupled with the financial setbacks recession in '07 and '08 made us decide to hang it up. We did some research and found Planned Furniture Promotions, actually through one of my brother's, director of marketing for CR Laine Furniture. They dealt with PFP previously with other stores and seeing them in operation and highly recommended it. After making a few phone calls and did some research, we decided to go with PFP. They seemed to be one of the leaders in this segment of the retail industry.

The sale went probably better than I expected. We had hoped to successfully represent who we were and not have that compromised in this sale. We're going out of business-- It's a business that we started by my father and mother. We had feelings about it and we didn't want to be represented in a bad way. When you do this and you've never done this type of thing before, or never, I had heard about GOB companies didn't have a good reputation. We were a bit skeptical going in. I must say that it turned out much better than I would've ever expected. I just felt they listened to who we were and understood that and figured out ways to communicate that in the commingle strategies and their capabilities with who we were and just sort of optimize the results. I think it worked really well. I really can't say anything bad about it. From the beginning, the manager they brought in to run the sale or to manage the store during the sale, worked well with my brother who was there pretty much every day. He showed a deep understanding of the type of customer that we serviced.

I think that left us, since we went out of business, in good standing with the customer base and respected like we would want to be looked at as a business. I think we all felt pretty good about that. Overall looking back at the sale, it was very successful on a lot of levels. We looked for financial success and that was there.

I'd recommend PFP, really, because I think they adjust to the market you're in. They adjust to the type of business that you are. They handle that whole sensitivity really well. For that, I'd really recommend them. 


 

KATHY BEACH, DIRECT FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Kathy Beach, Direct Furniture

My name is Kathy Beach, and I’m from Tennessee. My store was Direct Furniture. The store was 56 years old. When we finally decided that we were going to close the doors, it was a painful decision. After I contacted PFP and met with them, they told me what to expect, what their expectations were for the store, and what their expenses would be. By the end of the sale, they were right on the money, right where they said they would be. We’re all very scared to take on a partner like this, but I cannot stress how trustworthy and kind and fair and very business-like the whole experience was. I was pleased from the beginning to the end, and it just ended last week. They did everything they said they would do and more. I’m a happy customer.


 

DAVID MAYER, KAPLAN’S FURNITURE COMPANY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer  called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

David Mayer, Kaplan’s Furniture, Family owned store in PA

This is Dave Mayer, from Kaplan’s Furniture in Wilkes‐Barre, PA. I’ve been in the business for thirty‐ eight years. We’re a third generation furniture store. I wanted to retire, so I started to do research to find out who would do the sale best for me, and I called some people who were listed as PFP (Planned Furniture Promotions) customers, that had done business with them. I listened to some sounds bites from some other people who had used PFP, and decided that they (PFP) were the ones I wanted to go with.

When they first came to the store, I was pretty nervous about whether or not it would affect my reputation. I was worried about how the sale would go. I was worried about how my employees would react. A lot of things that went through my mind caused me sleepless nights. When Paul, the manager, came into the store and he sat down with me in my office, and told me not to worry about anything, that he had the ball, that statement put my mind at ease. He certainly had the ball the whole sale.

I would highly recommend PFP to anybody who is in a situation where they want to retire or close their furniture store. They really have expertise in what they’re doing. I was highly pleased with the outcome. I would definitely recommend them.


 

ANDREA ELLER, FURNITURE WORLD, CARPET ONE COMPANY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Andrea Eller, Furniture World, Carpet One

My name is Andrea Eller, and I am the co‐owner with my sisters of a company that was started by my father 53 years ago, doing business as Furniture World Carpet One. We have two locations: one in Indiana, PA, and also another in Kittanning, PA, that are half an hour from each other. My lease was coming due in the Kittanning location, and the past six months from January to June, although we were holding our own through the recession…we were okay…it was a miracle, we were stronger than I thought, and we took a lot of measures and worked really hard to keep the business afloat, but then in the past 6 months, the first 6 months of 2013, sales were down another 20%, so something had to really be done. So I started researching companies that held high‐impact sales. I didn’t know exactly what I wanted to do or what to do, I just knew something had to be done. I thought about various things, and the reason I chose Planned Furniture Promotions…I interviewed three or four different companies, and the thing that impressed me the most, Tom Liddell of Planned Furniture Promotions. He just explained things very simply and had the utmost confidence that they could handle anything, the company could handle anything if something happened and employees didn’t want to stay, they could bring in other employees, and they could stay there the entire time. Some companies say, “Oh, we can be there for first two weeks,” and I just like the idea of somebody being there the entire time. And the strange thing is, that I just felt so comfortable when they were there. It just is an amazing feeling that I could walk out the door, and I knew that everything was being handled with great expertise. So, they were just amazing. These folks from PFP work so hard. They put in so many hours. They were there from 7 or 8 in the morning and they stayed until after closing at 8 or so every night. Seven days a week, they had staff there, and they just knew what to do. They had excellent bookkeeping, excellent control of inventory, an amazing sales force, and also training for our sales force on how to answer people’s questions about the sale and a variety of things.

Some of the special things they did, since times were bad, we sort of stopped putting this…we had to always put a new flag up…my dad had this giant flagpole with a giant flag. He just loved it. It was just an accomplishment. It was a dream come true, but it became expensive, because about every four to six months you had to buy a new flag and it was just an added expense that we were trying to forego. When PFP came in they bought a new flag for that flagpole, and it was just bittersweet, heartwarming and bittersweet that they bought that flag. I was very happy about that.

The sale was very successful, and the amazing thing is, it was exactly what they thought it would be. It was amazing. They were right on target with what the predicted outcome would be, so I am very happy with the results.

One of the concerns that people have when they bring in a third party to run a sale, is how they’re going to treat their customers, and our customers were treated so well, there was nothing but respect and kindness and enthusiasm, and actually they were very accommodating…a few times a customer said, you know this isn’t right or they don’t like something, and PFP handled it right away. They took back something that somebody wasn’t happy with it. You know, even though it’s well‐advertised “ALL SALES FINAL”, if somebody really wasn’t happy with something, they even handled that. You know when I was watching people, they were just smiling, and happy, and enthusiastic. It was very nice. The people were treated very, very nicely. There are no worries about your reputation in the community, because you could open the store up again under the same name, and people would come rushing back in. I was impressed with that. It was just more than I expected in that regard.

When I was researching the company, I think I called probably eight or ten people on a list that was given to me by Tom Liddell. I think there were probably 15 companies on that list, and that didn’t even include all the companies that were already on that website. So, I called lots of people, and had nothing but positive answers. It was almost too good to be true, but I have to confirm, that they really are a company I would recommend…the top of the list. They would be the people I would go with that you would have no worries. Everything would be handled. You don’t even have to be there, and everything will be taken care of, so, I couldn’t give a higher recommendation to anyone.


 

SHERILL SPROULLE, CLASSIC HOME FURNISHINGS TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Sherill Sproulle, Classic Home Furnishings

My name is Sherill Sproulle with Classic Home Furnishings in Marietta, Georgia and we were in business for 25 years in that location. We were emotionally drained and the economy had continued to worsen and we had obviously gotten older, so the combination of those things seemed to make the decision to close our business a little easier and the right decision to make for us at that time.

I was extremely pleased with PFP. I had been very much involved with customer service, customer relations. We were a small family owned business and we were in a relatively small contained community; so the reputation that we had was very important to me and I was exceptionally pleased with the way PFP presented us, the way we finished. The sale, it was handled with the integrity that we had tried to maintain throughout our 25 years in business and I felt it closed with the same integrity. It was very successful, I think we met the expectations and goals that were set for us. Once again, I have to address the emotional part of the sale, for having been involved in the business for so long, it was a good finish, it couldn’t have been scripted any better. The people worked at the sale with me and the whole finish was very, very well done.

Based on my experience I would absolutely recommend that any store, any business considering a promotional sale or a going out of business sale work with PFP. It was a very, very good experience for me. As I said before, the ending couldn’t have been scripted any better. The people I worked with had so much integrity and that made it very easy for me to blend in and finish the sale with them.


 

RALPH SPROULLE, CLASSIC HOME FURNISHINGS TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Ralph Sproulle, Classic Home Furnishings

Hi my name is Ralph Sproulle. The Company is Classic Home Furnishings in Marietta, Georgia and we are just shy of 40 years of business. I was turning 65 in April, a couple of months ago now and with the economy and things going the way they were,…. we certainly doing business and doing well and it just seemed like a good time for me to not to get into another 5 year lease.

After a lot of research I chose Planned Furniture Promotions. I knew Angela (Edwards) who works for them and from other people and what they told me, it seemed like and especially for a little bit of a higher end store, that we are that it was the Company to go with. That is what we chose to do and we were very happy with that choice. We were happy with Planned Furniture Promotions. They brought in of course their own people, their own office manager; they funded our entire inventory and ran the sale. They did an excellent job with advertising, TV, newspaper and all of that. They brought in their own office manager, store manager which took most of the pressure off of me and it was a very successful sale. We are in a real high end of Cobb County and it made it work really well. They did meet my expectations very much so. In any kind of sale like that there are a couple of rough spots here and there. They came through and did what they said they would do in every way and so we were very happy with it and it was a definitely a successful sale.

We are in…. East Cobb Georgia and it is a very high end area and the Shopping Center people which is ### which is …. by retail Planning Board were concerned about running a going out of business/retirement sale and consequently, we worked with them a lot through their Attorneys and make sure that it was a sale we could all be proud of and in the end all of our customers came to see us, they wished us well on our retirement and it ended great.

All the customers I see now because I am still in the area are very happy for us so it couldn’t have turned out much better to run the kind of sale we did and generate the money that we needed to. Their people fell right in and seemed like they kind of been there for a long, long time not just an odd …. people stuck in there.

I would definitely recommend Planned Furniture Promotions to someone else looking into doing a going out of business sale, retirement sale or even just a sale to generate cash flow. They really came through, there very professional in all of their approaches and everything was handled in a really first class manner. So we were very happy with it and would highly recommend them.


 

HUGH BLACK, BLACKS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Hugh Black, Black’s Furniture

My name is Hugh Black; I am third generation with Black’s Furniture City. My grandfather founded the Company in 1943. Our store is in an area that is extremely dependent employees of NASA’s Marshall Space Flight Center in Huntsville, Redstone Arsenal and also with Federal Employees at the Tennessee Valley Authority which would be the entity that furnished the area with its electricity. So it is an extremely gifted area of Federal Employees.

So what happened is, we were doing extremely well through 2008 and then in 2009 things changed. There was a new Presidential Administration. In April, 2010 NASA was severely cut back and that panicked my area because my area is heavily dependent upon NASA and so our business took a hit. It was beginning to recover and then in September 2011 all of the missile contracts in Huntsville, there were several hundred of them, were canceled. They received a cancellation on all of their contracts with the National Government and they were told there would be no new contracts and so that set the area into another panic. You could see our business going down by double digit percentages with each panic. Then in September 2011 the sequester was coming and 90 day notices were passed out at Redstone Arsenal for personnel there on the main base. They were told that they would not have a job after December 31 and that set the area into another panic. It wasn’t really a steady decline it was a series of sharp declines.

I knew about PFP, I had friends who had used them as early as 2000 and what really impressed my about PFP was that the people who you talked to that used them, liked them.. at least as much, if not better, after the sale was over and (they) were still bragging about them years later. So I knew about them from people who were my friends and who were very reputable in business and so I knew that if I was going to do a sale like this, I would turn to only one company. We talked to others, and none of the others were even impressive, they weren’t even impressive in their presentations. PFP: we called them, they came in they told us what they could do and as it turned out they completely underestimated what they could do. They performed at a much higher level and the level they told us about in the first place, back in October or November of 2012, would have been outstanding and probably very acceptable, but they did much more than that.

All of the personnel would be described as more than competent. They were extremely well organized. John, who was our manager, was extremely organized on everything that he did. His advertising was just flawless. I’ll just put it this way; it was entertaining for me to watch them. I had the confidence in them before they started, but the confidence was increased with each level of sales. John was able to tell me up front what he hoped he could do margin wise, he outperformed. His prediction initially was way, way too modest. The best advertising I think would be word of mouth from customers and he left satisfied customers. I just saw one today by the way at lunch. A manager of a local restaurant in Huntsville Market and she told me that she made it over to the store during the sale and purchased an odd china cabinet and was very, very pleased with the quality of the price and also with the sales people. I heard that repeatedly from people, from all over north Alabama, during this sale that they were very pleased with the merchandise. Very pleased with the sales force, so you couldn’t help but be impressed. I highly recommend Planned Furniture Promotions, to do a cash raising sale or a going out of business sale for any retail furniture store. They are by far the best. They were able to produce more money for the store, more cash for the store, in their first check that I had been promised by any of the others and beyond that we received a weekly cash flow and we had a good check at the end of the sale. It was a sale that allowed me to pay off all of my debts with the exception of the …. . mortgage but even there it left us in a very good position to maintain the store and the property until we can either sell it or lease it.


 

JOAN KING, BLACK’S FURNITURE CITY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Joan King, Black’s Furniture City, Arab, AL

My name is Joan King. My family has had Black’s Furniture City located in Arab Alabama for the last 69 and ½ years. My husband’s health started to fail in 2004 and he retired from the business and then I went full time probably around 2007 and …………. My brother was managing the store and his health began to fail about 2008 or 2009 and the economy started to fail at the same time, so it really didn’t affect our area so much until maybe 2010 but then with our failing health and we were getting older and the economy being what it was at that time we decided we might want to just phase the business out and go out of business.

My brother had a close friend in the 1990’s that used PFP and recommended the Company very highly to us. We had looked into a few other Companies but then kept going back to them because we knew of other furniture stores that had used them to go out of business and so that’s why we approached them and we’re very, very happy that we did.

We met with the first team of Tom Liddell and we were very pleased with what they had to tell us and then we were expectant and anxious to meet the team that was going to manage and run the sale. So when we met them we were just very impressed and they assured us from the very beginning that they would work very closely with us and keep us updated weekly and even day by day as to what the sales were and any needs or input we might have. They were great with us, they kept us informed completely we were so impressed with the sales team people that came from California, Florida, Texas, and Louisiana. They were just immediately, felt like we had known them along time and it was just very easy to work with them. Our son even worked on the weekends with them and he came home and would tell us how professional just they met all of our expectations we were just very, very pleased with them. The sale was a complete success. We were very pleased with the sales team, the warehouse team, the delivery, the management.

Our Managers name was Jon Preston he was so professional. Talked to us on a daily and weekly basis kept us up to date and we were just very pleased with the success of the sale. Before we started this sale one of our concerns was that we not only live in this city, but we lived in this City all our lives and our children live in this City and we were concerned about our reputation and everything just met our expectations of the sale. We had numerous friends and acquaintances tell us how friendly the sales team was when they would go to the store and how pleased they were with the professional way they that everything went off and they were just treated so well so I just am very pleased not only with the sale amount but with the way people were treated in our local town if we were going to continue live here. I highly recommend PFP to anyone in the furniture business that is considering a promotional sale or perhaps going out of business sale. They will represent you like it is their own company and they will protect your reputation with your community and your friends and neighbors. I want to thank them for the way they conducted our sale and for the way they treated all of our customers. We were highly pleased and I would recommend PFP to anyone that’s considering a sale.


 

JAMES LYON, JESUP FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

James Lyon, Jesup Furniture Outlet

Yes this James Lyon (sp?) with Jesup Furniture Outlet in Jesup, Georgia. I am the owner, been in business now for 40 years. Unfortunately, the current administration in Washington has basically put me out of business along with a lot of other across the nation as a retail establishment. Unfortunately, after 40 years we can no longer stay in business due to the lack of residential construction, etc. So we took a long hard look at the economy and didn’t see a change in the next 4 years and it’s been absolutely terrible in the last 4 years so we chose to try to find a going out of business firm that could take us out of business with as little pain as possible.

We chose PFP because it had been well recommended by several dealers that we know of that has used PFP and I was pleasantly surprised when they came on board in the professional manner in which they conducted themselves from the general manager right down to the warehouse operator. The sales personnel brought on board was personable it was just a heck of a nice group of folks. Here you know in the Deep South we are very appreciative of you know personalities and friendly people especially representing us, so I cannot say anything to the contrary. PFP conducted themselves in a very, very professional manner they met all of our expectations. They fulfilled every promise that they had given us before hand before we signed the contract. Okay I think one of the things I may add is that when PFP came on board my partner and I just kind of backed away and turned the day to day operation over to the general manager and again he conducted himself well. They came in and did professional promotions on radio, TV, newspapers, billboards. They did a heck of a better job then we have been doing for the last 40 years. I can say they came on board and were very professional. You can tell that they ……from a lot of experience.

Yes and as far as preserving our name, a Jesup Georgia is a very small town we continue to live here even after closing the store. PFP did a remarkable job in preserving our reputation and our name here in the community. That was one of the concerns we had but again they conducted themselves very well and we just have no complaints whatsoever. Unfortunately, this is our second going out of business sale in the last 6 or 7 years. The firm that we used beforehand came up short and they cannot measure up to the PFP folks. As far as a recommendation I would highly recommend PFP to do any professional promotion from generating revenue on to having a going out of business sale.


 

MICKEY WARSAW, LEWIS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Mickey Warsaw, Lewis furniture, Portsmouth, OH

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

This is Mickey Warsaw speaking. I’m the President of Lewis Furniture in Portsmouth, Ohio. The company was started by my grandfather in 1908, Pete Warsaw, and he worked there the better part of his adult life. My father Paul Warsaw followed him and did the same. I’ve been there since 1966 when I got married up until the past week. When I decided it was time for me to retire, I began looking (this was a couple years ago) for the best means of doing this. I honestly in the beginning considered running a going out of business event myself. Thank goodness I decided not to do that, and instead sought the services of a professional company that are experienced in running an event of this type. I think over the years I was taught and learned very well how to operate an ongoing retail furniture business, but I had no idea how to stop it. It does take a lot of doing and a lot of know-how and I really without too much effort, talking to other friends in the industry, (I’m part of a national buying group…..energy, and I talked with the director of that and some of the principles of that organization) and I really, very quickly got a short list of three primary companies that I thought I should take a good look at. I did that. I did some….. on each of them, talked with some people that I knew, and ended up, in a very short period of time, (a lot less time than I thought it would take) zeroing in on PFP.

At that point I contacted the company and talked with Roy Hester several times. He drove into Portsmouth to meet me and look at my physical plan to learn about my business. Apparently at his judgment, we were very good candidate for running a strong GOB. He helped orchestrate a manager to help me do this. It ended up being a man named John Tackis who was really a perfect fit for what we needed through the entire negotiation of the contract stages and the different components of putting on paper what I expected and what PFP expected. It was really done very professionally. I had the assistance on my side of a good accounting firm and a good lawyer to help with my side of the contracts. There were really no issues other than tweaking it here and there to get what I needed and wanted and what PFP needed and wanted. We ended up getting a signed agreement.

John Takacs came into town and assembled his group of workers from his assistants to bookkeepers to warehouse personnel. They were extremely considerate and respectful of my employees and my customers from beginning to the end. Those employees of mine who chose to stay with us to the end, did so with his graces and blessing and all were, I think, very pleased with the way they were treated and how they were compensated during that time. I was able to place probably 75% of my employees either before the fact, or pretty early on during the cycle as they all needed to have full time gainful employment, and realized when PFP left, they wouldn’t have a job.  So, I was able to place about 75% in very good full-time employment early on through this process, and learned we didn’t really need to have them, because John was able to supply all the people that had left, and they left with my good graces and with his. The people he brought in were really exceptionally good at picking up where my employees had left off. Really up to the very end, we were a credit store, and had been for many, many years. When my credit manager left, we didn’t really need to replace that function. Instead we just worked a local financing company that would take some of the outside contracts that would help facilitate some of the sales.

I think that the way my customers were treated and the way my employees were treated was a very important component to me, and I couldn’t have been happier with either of those.

From the very beginning when John came in, we ended up getting all the proper licenses and permits from our city, and followed the laws and rules scrupulously. That was important to me. I’ve lived my whole business life and personal life that way. There was not a bump in the road there. That went very well. There was some merchandise that John brought to supplement areas that I was short. This was done way in advance of the sale. The inventory that was brought in and done appropriately was a very good fit to the merchandise that I have in the market. I’ve heard stories of other companies bringing in a lot of low end, less than desirable merchandise, and of course when this whole event was over, I’m still going to live in this town, and I didn’t want to have customers talk to me about the stuff they have that was falling apart. It was anything but that. The merchandise brought in was as good as or better than what I carried. The customers were very happy with that. To this point I’ve not one gotten negative comment from anybody in the community about the merchandise or the advertising or anything about the promotion. Everything was above board and done very, very professionally. We put a lot of value in our name and reputation. They certainly did nothing at all to hurt that. If anything they helped it, because of the legitimacy of the way they ran the event. The advertising was highly professional. They did what they said they would do. They followed their contract to the letter, if not better.  They just did everything the way that I hoped it would have been done. You just never really know until you’re involved in something, and I couldn’t have been happier with that portion of it, the technical back office side.

As far as the sales and margins and overall success of the event from a selling standpoint, it was exceptional. They did a very high volume of business very, very well. It was hard work. The warehouse guys got pretty tired a lot of days.  The customers were happy. The employees were happy. They were very well compensated. The event as far as I’m concerned was a homerun from the beginning all the way through to the end. I would very, very highly recommend, based on my experience, that other respective retailers that are thinking of taking the course that I took, they should certainly take a very close look at PFP, at Roy and his team.  If their experience is anywhere near as good as mine, they will be highly satisfied.


 

IAN LIPTON, NATHAN’S FURNITURE

This is a transcription of an audio testimonial given by…. Ian Lipton, Nathan’s Furniture, Pottsville, PA The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? I’m Ian Lipton, from Nathan’s Furniture, and eighty-three year old company that was lucky enough to find Planned Furniture Promotions to close our Pottsville location, ultimately to create a new format for our Pottsville store. We started with expectations that we might achieve reasonable results, and in fact Planned Furniture Promotions suggested to us that they couldn’t give us a number, but when the sixty day sale was over, Planned Furniture Promotions produced one and half times our expectations for the sales volume. Better yet, they achieved a 12% profit margin, of which we were lucky enough to of course share in that profit. I’m extremely pleased with the results we achieved. I had used (twenty-eight years earlier) another company and it was wholly unsuccessful. I’m grateful to all the team at PFP that helped us achieve really some incredible results in an economy that is at the very least…difficult.


 

ANTHONY PETRARCA, ANDORS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Anthony Petrarca:

My name is Anthony Petrarca, president and owner of Andor's TV and Furniture located at North Providence, Rhode Island. We've been in business for 56 years. We chose to close our business because of a lot of economic factors going on locally and regionally with the internet. It plays a huge, huge factor in our business. The big box stores were not able to compete with them. We just really grew weary of chasing our sales and feeding the business money. It was just time to say this is the end. We interviewed several different promotional companies to close our business. Some local, some weren't local. Planned Furniture Promotions attract us the most. Probably a lot was because of the history of the Rosenberg family. Just the way the executive flew out to meet us, and it was just a very warm welcoming feeling. It really made us feel at home. Whereas most of the other companies didn't give us that warm, fuzzy feeling. It was a pretty simple choice at the end of the day.

The [unintelligible 00:01:22] land quite smoothly. To be honest, we were very surprised. We thought there was going to be much more hiccups than there were. The sales staff, they were excellent for the most part. The manager of the event was great. What really made us feel good was they always did keep us in mind and the integrity of our company and the integrity of our customers. They really, really did a good job. It was a very profitable event. We were quite surprised with the outcome at the end of it. Overall, with a great feeling. The management and the executive always kept in touch with us to see how we were doing, how the event was going. If we were having any problems, did we need to make any changes. They really made us feel great. It was a good feeling, overall.

I would recommend PFP to anyone who is thinking about closing their business. It's really a terrible decision to have to make, but most often, it's a necessary decision to make. If you want the best experienced staffing, product knowledge, salesmanship, and overall looking out for your well-being, Planned Furniture Promotions is the best by none.


 

DAVE GALBRAITH, GALBRAITHS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Dave Galbraith:

Hi, my name is Dave Galbraith. I have Galbraith's Furniture in Brookville, PA. Store has been in business since 1900. We've had it since 1963 in our family. We were approached to sell our building so we contacted or I contacted Planned Furniture Promotions. We contacted three different companies and did research on all three. That's how I came up with PFP. Through the sales-- through the process of the sale, the manager and his assistant we became friends. We hit it off very well, had a very similar take on how things wanted to be accomplished. It worked out very good.

Yes. His talk almost daily to the people that he brought in and our people was to protect the image and the name of the company that has been here so long. I've already had phone calls from other dealers we knew who few years down the road were going to be doing similar tales and they wanted to know how it went. I would definitely recommend PFP. We have never done this ourselves. They did a great job, I thought. 


 

LINDA KINCAID, KINCAID FURNITURE COMPANY TESTIMONIAL

This is a transcription of an audio testimonial given by…. Linda Kincaid, Kincaid Furniture Company, KY The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? Closing our business that we loved after twenty-two years at Kincaid Furniture was a very emotional time for us. We decided and were extremely fortunate to choose Planned Furniture Promotions with Roy Hester and Harvey Williams. He was our manager at the store at the Helm, and they just did an outstanding job. Harvey and his sales staff did a very professional job of selling and were extremely efficient at what they did. They kept us informed at all times of anything that was going on that we should be aware of. His personnel put our store, our reputation, and our concerns first and foremost, which was very important being from a small community as we were. As a result, we were blessed with a very successful and profitable sale, and continue to be friends with the folks at Planned Furniture to this day. If we had to do it over again, we certainly would make the same decision without hesitation. That comes from the heart. Expectations before the sale, we had some input from some other dealers that we knew personally that had been successful with a sale, but every sale is different. There’s some anticipation there of course, but like I say, it was the best and worst three months of our lives, because it was an emotional situation. I would say we exceeded expectations. We really never dreamed that the business that came in would have turned out as good as it did to be honest. Our store closed in 1996, (we had a medium to medium-upper end store) and I can’t honestly think of one complaint we’ve had. That was outstanding….another very important thing for anyone whoever asks us about how the sale went. That is top priority for us.


 

LLOYD BRUMMETT, ERRYVILLE FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by…. Lloyd Brummett, Perryville Furniture Mart, Perryville, KY The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? Lloyd Brummett, Perryville Furniture Mart, Perryville, Kentucky – Audio Transcription First of all, I would say how professional PFP was from the time they came in and took inventory, and when the sale started and then as the sale went on, how honest they were, and all the way through the sale. I’ll never forget when they left. The warehouse was cleaner than when they got there. They took care of the trucks. They did everything they said they were going to do to help us get out of our predicament and make some money. It was just a great relationship. Everything that we signed, and everything that PFP said, was just perfect. There weren’t any disagreements through the whole sale. At the end of it, that’s what really counts, that bottom line. Everything was right there. Our town, the people were actually excited, because they got bargains. To this day, everybody just keeps saying, “well, the store was this, the store was that”. We understand what PFP had to do, but the people in this community, we go every morning and have breakfast with the townspeople and everyday have lunch. The townspeople just love PFP. Perryville, right now, since the new census, is about 1,000 people. You know, if you can have a sale at the magnitude we had here, you can have one anywhere. One other thing I forgot to mention about PFP is they just impressed the whole community from one hundred miles around (because that’s where we drew people from) when they had their auction. They cleaned up the dents, the scratches, and this and that…it was just fantastic. I’ve just never seen a more professional group of people run an auction four or five nights and just tickle the people and take care of them the way Planned Furniture did that. 


 

BARBARA BRUMMETT, PERRYVILLE FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by…. Barbara Brummett, Perryville Furniture Company, Perryville, KY The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say? I’m Barbara, with Perryville Furniture. …..Perryville Furniture Mart, family owned business here in my community of Perryville, Kentucky, and had to dissolve a partnership in the family. I hired Planned Furniture Promotions to come and do my sale. We had their sales team here and their warehouse manager, and we were really, really happy with how they helped us dissolve our business and get rid of a lot of agony headaches that we had with our business that we had at that time. They came in. They inventoried our inventory. They organized our store. It was absolutely wonderful the way they reorganized the store; moved things around the way I would have never thought of doing. They got customers in our doors everyday. Their sales team was so professional. They sold furniture very fast, very efficiently, and raised a ton of capital that our store and sales team couldn’t do. We were just very satisfied. They had a very professionally warehouse group. They kept furniture moving. They kept our floor looking great everyday. When customers came in, their sales team just moved it right out. We had a great sale. It was one of the best things that I and Planned Furniture Promotions could help us resolve our issues, and we were real happy with them; real good. It was a great sale. The experiences I have had since PFP closed me….I have had people calling me everyday, saying, “Please reopen!” They loved my store. They loved the atmosphere that we had. The sale was very good. They were so happy. People kept calling and telling me, “Oh we found great buys and great experience with you all.” It’s been good, because my phone still rings with people calling wanting merchandise that they found here at our store during the sale and before. It’s been a great success. My customers have all been very happy. They were very happy with the sale that PFP conducted. I even get calls for rugs all the time. It’s so fun, they go, “when are you all gong to do another one of those rug sales you had?” So, you know was a success. I don’t have any regrets at all. I was really happy. It worked out great for us here at Perryville. 


 

JIM HUENE, THE FURNITURE COMPANY TESTIMONY 

Jim Huene: My name is Jim Huene. I live in Wilmington, North Carolina. I've been in the furniture business for 38 years. I had a family-owned furniture store here in Wilmington that we started in 1996. We were a full-line store. We were a medium price range store. Kincaid, Bassett, that was our primary focus. As with most things, we'll be turning 67 this next July and my son did not want to continue with the business.

We talked with a number of experts about disposal of assets and met with PFP and several others. At the end of the day, PFP, in my estimation, was the right fit for our company. We started the sale last fall. The sale ended in late January or early February. The sale far exceeded my expectations. Every number that I was quoted from the onset of the conversation by Roy Hester was exceeded. I was completely happy with the management team that was on our location. They did everything they said they'd do and left the store swept clean.

They handled themselves in a very professional manner. We had no customer complaints, no issues, no disputes. Everybody hated to see us go, but we had no contentious situations throughout the entire event. I'd hire them again and recommend them to anyone else that needs to either have an event and raise cash or go out of business as we chose to do. Anyone can feel free to call and I'll be glad to discuss the event with them in depth.


 

MIKE TRICOU, ROYAL FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Mike Tricou:

Mike Tricou with Royal Furniture, Baton Rouge, Louisiana. Royal Furniture was in business for 71 years. I chose PFP for several reasons. One, I talked to other people in the industry and there was really no negative reports about PFP. I saw that they were listed in Furniture Today. They came and met with me. I felt that they were straight shooters. They went ahead and gave me all the rundown of their company, how long they've been in business, what they could do for me.

Then also, there was a furniture store here in Baton Rouge that had used PFP several years before. They gave very high regards for PFP. PFP met my expectations with giving me the amount of sales that we had discussed. They came in, they did the mockups of the furniture. I did not have to go ahead and do any of the actual work. I was in a supervisory position. They did come back and talk to me and asked me about some of my customers and some of my ways to do it. They kept me involved in the everyday dealings of the sale.

I didn't have customers calling me during the day and trying to tell me that they have been ripped off or they had bad experience with Royal Furniture and PFP. The sale was a success. They cleaned out my store with no furniture left, and that I had very few, if any, negative reports to my customers. I would go ahead and recommend PFP to other people in furniture business. The thing about when you're going out of business is that you have to let them go ahead and do what they do and know how to do it.

It's a totally different way of doing business. It's high-impact promotions. The cost is- it's very hard to do this but returns could go ahead and reap you the kind of benefits that you are looking for. Plus, also, to (sell) (all of) the merchandise and broom clean your store. If I could show you my furniture store right now that I'm sitting in, it is bare walls. I have no furniture whatsoever with good results. I would recommend PFP.


 

KIM CURTIS, CURTIS BROTHERS FURNITURE TESTIMONIAL

My name is Kim Curtis. Our company name was Curtis Brothers Furniture in Rushville, Indiana. Our business was 73 years old and we just were losing business constantly and my son kept seeing the ads so he said I’m going to call them and he did. And that was the best move we have ever made.

They exceeded our expectations. It was just fantastic. That’s the only word I can use for it. And they treated our customers with the utmost respect. I wish I had known about it a few years ago and I probably wouldn’t have gone through the headaches that we had.

In a heartbeat I would recommend them to anyone that needs help. You just don’t know what you guys meant to us. I mean that sincerely.

KEITH MCCOLLUM, MODERN HOME FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Keith McCollum:

Hello, my name is Keith McCollum. With a growing family, I decided to step out of the retail industry and after doing a little bit of research and talking to friends in the industry, I decided to go with Planned Furniture Promotions, PFP. I met with Tom Liddell and he made me very comfortable with what it would take to actually close my store. After going through the details and looking at other options out there I decided to go with PFP for a number of reasons.

One of which they were very upfront with how the sale would run and they followed through with everything that they presented to me. After going through the process I was very, very pleased with the support they had given me. It was almost as if they were part of my team and everything went very smoothly. I was extremely happy with the process.

One thing I was extremely happy with was how they represented by brand and my name. I worked very hard over the 14 years I've been in the industry to develop a strong customer base. I was extremely happy with the reputation I left Modern Home with and my community. I have a number of friends in the industry and if they are ever in a situation for personal reasons or for business reasons, I definitely will recommend PFP. PFP was very knowledgeable, they had a large number of resources that allowed us to be successful in the sale that we went through. 


 

MICHAEL ROGOFF, METRO HOME FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by Michael Rogoff:

Hello, this is Micheal Rogoff. I'm in Cleveland Ohio. I've had Metro Home for almost 30 years. We have a few stores. One of the stores we wanted to close was our larger store. After investigating many companies, we chose PFP. It always had a great reputation. They came in and assessed the situation and our inventory, they came up the best proposal for us. PFP immediately responded to our needs. They were there the next day, they set up a game plan, sent the manager out there that was to run the sale. They have the hardest working people that I had ever seen running a sale. They did a wonderful job and met all the expectations.

Planned Furniture Promotions did everything they said they would do. The most important thing is they got rid of every piece of inventory that we had in the store, four model, old inventory, whatever we had. I would highly recommend them over any other GOP company or going out a business company I should say, or any kind of sale.


 

DIANA STURGIS, CLASSIC OAK DESIGNS TESTIMONIAL

This is a transcription of an audio testimonial given by Diana Sturgis:

My name is Diana Sturgis. My husband Robert Sturgis and I have been the owners and operators of Classic Oak Designs for the past 34 years. Our last location was 955 East Rand Road in Arlington Heights, Illinois. After 34 years it was time to do a closing sale. At this time, that is when we decided to bring in PFP to close our final store, and let us go out of business with respect.

My husband is a very thorough man, and he did a lot of research. We had been through a few other promotional type sales before coming upon PFP at which time he checked all their references, and did his background checks. They came out to have a meeting with us, talked to us. My husband felt very comfortable and we signed the contract with PFP with no regrets.

We met our manager of the sale Bob, and his assistant Ned in August when they came in. They were very thorough in explaining to us step by step each phase of the sale and how it would progress. They have been very open and honest with me as to how things are going along, what the next step would be. They knew that our desire was to go out with Classic Oak Designs' good name intact. Bob, his wife Jen, and Ned, and all of their staff have done everything they can to make this a very respectful sale. Our store was set up in a very nice way. The sales floor looked great. They continued to try to make everything sell, to revamp it and make it look good. I've had many compliments on how nice the store looks. They've been a wonderful team to work with.

I found the PFPs staff of people that they brought in to be very warm people to our customers, treated them with respect, took their time, and did their best in assisting them to get the sale to go. I would say that they paid just as good attention to someone that might have been looking at just a dresser, as they would someone looking at an entire bedroom suite. They did a very good selection process and if something didn't seem to fit for Bob, he would have no problem making a change.

I would have no hesitancy now or in the future to be available to give on the phone or by letter of recommendation of PFP. They have done a marvelous job. They have been respectful, and they are good people. Wholeheartedly, if I had another store, I would use them again.


 

BILLY WALKER, BEDS AND BEDDING FURNITURE COMPANY TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Billy Walker, Beds And Bedding Furniture

My name’s Billy Walker. My wife, Janet, and I own Beds and Bedding. We’ve been in business for 28 years in Macon, GA. We were a retail mattress store, and we’d gotten to a point where we were ready to do something different. The marketplace had changed, and we just felt like there were some things that we could do that would be more productive for us. We knew that we needed to do a going‐out‐of‐business sale.

We approached the internet to do some looking to see who would be the best people to help us with that. PFP looked like they had the best information about them, and great feedback from customers who had made comments and so forth. I talked to one of my reps that sold us mattresses, and he had said that he had someone who had used PFP, and he thought they were very good. I reached out to them, and when I did, I found out that PFP actually had someone that I knew working for them as a representative, Angela Edwards, who had actually had furniture retail store in Macon, GA, and I knew her. She immediately reached out to me, once I had made a contact to PFP, and set me at ease immediately with how the business would be handled and how they did things. It was through that contact, through Angela, and through the internet information I had pulled down that I reached the conclusion that my due diligence had led me to use PFP as the going‐out‐of‐business agent for what Janet and I wanted to do with Beds and Bedding.

Well, we felt like PFP did the best job possible for us in the circumstance that we were in. Our marketplace had shown us that what we needed to do was to close the store, so it was a difficult market to begin with.  PFP came in with expertise that immediately set us at ease with their knowledge about the industry that we had. The manager who came in to run the store for us during the going‐out‐of‐ business sale, Rick Turbyfield did a great job, and like I said, put us at ease immediately with his knowledge and his personal experiences and the way he handled people. He did a fantastic job of interfacing with our customers, who are our neighbors and friends, and put them at ease, and kept us at ease that they were being treated correctly and properly, and we just felt really good about the way that whole thing went.

The results of the sale weren’t as fantastic as we had hoped that they would be, but listen, they were great. We felt like we did as well as we could have expected in the circumstances, and we are very pleased that we did use PFP as our going‐out‐of‐business agent. If we had to do that on our own, it would have been a really tough row. I don’t think we would have come out as well as we did. We felt like everything from the start to finish with PFP was very professional, very well done. People were open and honest with us, so we felt like the flow of information was always very good, so we knew what was going on and they knew what was going on with us.

In the end, I would definitely recommend to anyone who is looking at a going‐out‐of‐business situation or some sort of special promotion, especially if they’re doing it in a place where they live and where they have friends and family who do business with them, PFP would be an excellent choice to do exactly that, because as far as a special promotion or a going‐out‐of‐business sale, they did an excellent job for us, and we felt very confident, very secure in using them, and very satisfied with the results.


 

JERRY CLAPP, CLAPP BROTHERS FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Jerry Clapp, Clapp Bros. Furniture

Hi my name is Jerry Clapp. My furniture store is 3rd generation, was 77 years old, and was Clapp Bros. Furniture. I chose to retire and go out of business. I had heard about PFP and I understand they were one of the oldest and they had a good reputation. They were one of the biggest, so that’s one of the reasons why I chose them. During the process of the sale the Manager was very good, very professional. The people they had working with them were hard working which really impressed me a lot. They worked hard and I was pretty impressed with the whole operation.

One of things I was really concerned about was the attitude of my customers that I had for years. Like I said I was there for 47 years and they treated the customer’s great. What few complaints they had they took care of them immediately. No customers that (I know of) had any problems, so I thought it went a lot smoother than I anticipated.

I was very impressed with the sale. They actually sold a lot more than I thought, that was kind of shocking. The sales people were very, very professional very good. We actually participated in some of the sales ourselves, my wife and I. They were very courteous to all of our customers. The sale went actually better than what I anticipated.

If anybody is willing to go out of business and for whatever reason, I would highly suggest not trying to do it yourself, and using PFP. They were very professional, they did all of the work, went real easy and they are like family, so I was completely satisfied and I would highly recommend them.


 

SUZANNE STUBBS, FARMHOUSE FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

My name is Suzanne Stubbs. I owned the Farmhouse in Glenwood Springs, CO. We’ve been in business ten years at this location and I was in business before for twenty years in Houston. Our lease had come due. We had been in business, like I said, for ten years. Owners wanted us to sign another five year lease, and we decided we just didn’t want to do that at this time. We looked around and we had tons of inventory and we thought, you know, we can sell it ourselves, but… so we called various people, and PFP seemed to be the very nicest. We got a nice recommendation from another store in the area that had done business with them.

We called them, they came out, and we were very impressed. We went with them and we have been very, very happy. They more than met our expectations. We are very hard to please, and they were outstanding in every way. We were very happy with everything, and we would definitely recommend them to anyone.


 

JOHN REINHART, LAMLEE HOME FURNITURE COLLECTION TESTIMONIAL

This is a transcription of an audio testimonial transcript. The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

My name is John Reinhart, and I am the manager of the Lamlee Home Furniture Collection. We are a high end store selling furniture, accessories, lighting, and art. We’ve been in business for approximately thirty years in the wholesale and the retail business.

We had a factory in China that we had to close, because of the government and some of their regulations. When we lost our supply of goods, it was (critical) that we find a way to close out the business profitably. We owned quite a bit of inventory, and we needed somebody who would be responsible and respective of that inventory. We interviewed four people for the promotion.

We chose Planned Furniture Promotions, because of the professionalism that they used in working up the contract and explaining the deal that we would get and that they would get so clearly. They stood behind the products that didn’t sell, and they would be responsible for removing it from the sale at no cost to Lamlee. This was a very important part of our decision to go with PFP.

Tom Liddell was responsible for the sale, and before they made the commitment to use us, we actually had to pass a test, so to speak, from all of their people in the industry, which they brought in to look around to make sure that the sale was going to be good for both of us. I thought that was very important, in not just to worry about themselves, but to worry about us and them.

We ended up with a broom swept store, able to get it back to the landlord with no fines or penalties. The manager of the sale was Tom Gonzalez, who did a very nice job of coming out and getting into the store.

From a retail standpoint, we were not as well known in the retail industry as we were in wholesale. His challenge was to find people to recognize who Lamlee was, in addition to getting our old customers back into the store.

Planned Furniture Promotions ran good advertising, and we had all the input into it so that we could keep our reputation in the industry and to our customers, without getting too commercial and over the top. The advertising budget was right on. We had planned a budget and stuck to it almost to the dollar.

One of the things that impressed me the most about the company……. in the records they give you to check and double check, all of the… whether it’s invoices payable, labor, all of that is so accurately kept and so easy to read on all the operating statements, that we felt very comfortable that everybody was on the same page and nobody was getting more than their fair share. I think that’s one of the things that we were told would happen when it started, and it certainly proved out.

The manager of the accounting was Sandy Nash and his wife, Elena. They both did an outstanding job between dealing with the customers and dealing with the accounts payable and all the accounting.

Planned Furniture Promotions overall met our expectations. They did a good job in allowing us to get out of the building and the inventory clean with money. We thought it was a good marriage between two companies trying to take care of business. I would recommend them to anybody that would like to call me and talk to me about it.


 

GREG KRISTY, COMFORT FURNITURE CORPORATION TESTIMONIAL

This is a transcription of an audio testimonial given by….

Greg Kristy, Comfort Furniture Corporation, Coco, FL

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

I’m Greg Kristy with Comfort Furniture Corporation in Coco, Florida. We have used Planned Furniture Promotions to help us to go out of business in two different locations, one in Orlando, one in Coco. We were very pleased with the results. They’re good people. They know what they’re doing. The end result was as good, or in one case actually better than I had anticipated. Their money’s good as far as I’m concerned. They did a good job. I’m not retired and enjoying life. Thank you.


 

PATTI MATHIS, ARNOLD’S FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Patti Mathis, Arnold’s Furniture, Tullahoma, TN

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

Patti Mathis, Arnold’s Furniture, Tullahoma, TN

They (PFP) took a business that I could not have ever run a sale with, because I didn’t have the inventory or anything else that I needed to do a closeout sale.

They (Planned Furniture Promotions) helped us come out with a profit at the end, and paid our debts off, and got us to a position we wanted to be in. It was just a great experience. We had a lot of fun. There are good people that work there. They took care of our staff and our customers as if they were their own. I was just very, very pleased.


 

VIRGIL HARRELL, DESAVA FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Virgil Harrell, DeSava Furniture

The question poised to PFP clients is: If another retailer called you to ask about what Planned Furniture Promotions did to assist them, what would you say?

They did a sale for me two years ago; approximately two years ago it was completed. Everything was just right up front. They did 110% of everything they said they would do. They exceeded my expectations. There were things in that I wasn’t aware that I was going to get, like part of the net profit, which I was very pleased. With all their help, everybody was just top notch. It was very professionally done. To my knowledge we didn’t have any enemies, and we didn’t make any. They did a wonderful job in every facet. I’m very pleased with it.


 

JACK REDMOND, REDMOND’S FURNITURE TESTIMONIAL

This is a transcription of an audio testimonial given by….

Jack Redmond, Furniture Sales Representative, vendor to Planned Furniture Promotions (PFP).

The question poised to Jack was: If a retailer called you to ask about what you think about Planned Furniture Promotions, what would you say?

My name is Jack Redmond. I had Redmond’s Furniture Company Retail Store in Southern California, and I was a successful retail operator. So, I feel I know the retail business. That helps me in the business I’m in today, which is a wholesale business. When I went into the wholesale end of the business, that’s when I met Gene Rosenberg. When I looked at what he was doing and I told him what I knew, he was surprised. He said, “You’re one of the few furniture reps that understand we are doing.” Well the reason I understood is I had run a successful retail business. I knew the right way and the wrong way. Gene was doing everything the right way, and I admired it. I knew that he could do a fine job, just from what I’d looked at, and he had the men that were the top men in the business (and he still does). So, I found him a couple of very fine retailers that were looking to close their business and wanted to be able to stay in their hometown, and that they didn’t do anything wrong in closing or operating a sale and that he can trust these people, and they know what he needs, and they know what the customer expects, and they know that when they get through with the sale, the owner has to be able to feel that he can walk with his head held high. That’s the biggest thing.


 

DAN LEAVITT, THE MONTAGE TESTIMONIAL

My name is Dan Leavitt and I own The Montage in Wisconsin, and I heard about PFP through one of the reps that I’ve been using for the last ten years. He said if I ever wanted to retire to get a hold of PFP and I’m so glad I did. The event coordinator was fantastic to work with. Throughout the three and a half, four months that he was around I became to call him a friend and I really came to respect him.

PFP in the three and a half, four months that they were there, they tripled my volume. It was phenomenal. Just phenomenal. They exceeded expectations. Very transparent in all bookkeeping, all reporting. I knew where we were, what we did. Every week I would get reports. They were pretty detailed as far as sales, as far as cash, as far as anything dealing with the business. I don’t think we had seriously any customer complaints. I think they’ve treated everybody with respect and the sales crew that they brought in, in addition to ours, everybody pretty happy.

I would definitely recommend PFP. I could have never, ever made as much money as I did with PFP and I didn’t have to work. I let PFP take over and it was a very delightful experience.